thought leadership | Jennifer McClure`

How AI Is Changing the Game for Thought Leaders and Content Creators With Laurie Ruettimann and Jennifer McClure

On episode 93 of the Impact Makers podcast, author, speaker and coach Laurie Ruettimann joins me to discuss the topic of how generative AI tools can aid in content creation.

I asked Laurie to join me to chat about how we’re using generative AI tools as content creators, and just humans in general, and what’s working or not working for us as we try to make peace with our future overlords.

We share our personal experiences with using these tools and how they’re saving us precious time, as well as adding immense value to our work, and we unpack the different user types of AI: creators who leverage it for automation and editors who utilize AI to refine existing work.

Laurie and I also explore the potential of AI in personal and professional communication, and the use of generative AI tools for writing emails, newsletters, and even crafting professional messages. Communicating effectively with AI is critical to getting satisfactory results, and the secret lies in writing the right prompts that will yield better results. Don’t miss out on the tips and insights we offer on how to get the best results from any AI platform that you choose to work with.

In the latter part of our conversation, we focus on the power of AI in enhancing our creativity and decision-making processes. Laurie and I both talk about how these tools suggest ideas we may not have thought of, and how they can be used without interfering with the creative process. Finally, we share our vision for the future of generative AI tools and how they will continue to shape our lives.

As usual with Laurie, it’s a fun and insightful conversation, and I think you’ll find it interesting how we’re both using AI tools in our content creation processes, including how we use them to save time, and add value to our work.

Topics Discussed In Today’s Episode:

Jennifer’s experience in expanding ideas and editing content using ChatGPT.
Laurie’s use of ChatGPT in content editing and refining — particularly with emails.
Laurie’s thoughts on the two types of users of generative AI tools.
The advantages of using AI as an editor or copywriter.
Using AI tools for brainstorming and generating ideas.
Understanding how ChatGPT “learns” and retains information, and whether or not it can be trained to truly mimic a writer’s unique voice.
Our thoughts on which generative AI tool is better – ChatGPT or Google Bard?
Why it’s important to not over engineer your prompts when using AI tools.
Our thoughts on the balance between human creativity and AI assistance.

LISTEN TO IMPACT MAKERS PODCAST – EPISODE 93

Listen on Apple podcasts, Google podcasts or Spotify

People & Resources Mentioned In This episode:

Laurie Ruettimann – website, LinkedIn, Instagram

Punk Rock HR / Corporate Drinker podcast

ChatGPT

Google Bard

Vadim Liberman

Impact Makers podcast episode 036: The Random Show — Conversations with My BFF Laurie Ruettimann

Betting on You: How to Put Yourself First and (Finally) Take Control of Your Career by Laurie Ruettimann

Written by Jennifer McClure

The Best Articles & Resources for Leaders Transforming the Future of Work: August 2023

Each week, I send a brief email newsletter to leaders seeking to disrupt and transform the future of work.

In this weekly letter, I share my learnings and experiences from over 3 decades of work as a human resources leader, executive coach, and entrepreneur, along with tools, tips and resources that are personally curated to help leaders establish credibility, communicate confidently, and lead with impact.

If you’d like to receive the weekly Impact Makers email newsletter, you can subscribe HERE.

Following are a few of the best resources that I created, read, reviewed, and shared in the month of August 2023.

HIGH-IMPACT LEADERSHIP:

Great leaders promote a culture of curiosity – they lead with questions, not answers.

✏️ The 50 Most Powerful Questions Smart Leaders Can Ask by Gustavo Razzetti

PERSONAL BRANDING / THOUGHT LEADERSHIP:

Can you answer the question “What do you do?” in one sentence that makes someone want to know more?

✏️ How to Simplify the Way You Talk About Your Work (No Jargon Allowed) by Lee Price

I enjoyed this discussion on how to use writing to connect with your audience and communicate who you are as a thought leader.

🎧 Steal the Show podcast — How to Use Writing as a Thought Leader with Michael Port and Queena B.

PRESENTATIONS & PUBLIC SPEAKING:

To succeed as a professional speaker, you need a plan.

On this podcast, Dan Irvin shares his 4-step prospecting and contact strategy, and the systems he’s developed that have turned his speaking business into a well-oiled machine generating over 6-figures a year.

🎧 The Speaker Lab Podcast: The 6 Step System to Book More Paid Speaking Gigs with Dan Irvin, M.A.Ed/Adult Education and Training

In this podcast, popular keynote speaker and New York Times best-selling author Jon Acuff shares his 15-year speaking journey, and the lessons he wishes he had known when he first started.

🎧 Speak Like a Pro: A Crash Course in Public Speaking

DIVERSITY, EQUITY, INCLUSION & BELONGING:

On August 1, 2023, Living Corporate, a media network focused on centering and amplifying Black and brown voices at work launched the Living Corporate Collective, an invite-only virtual space that will empower, educate, and elevate all of its members by facilitating monthly private webinars and sharing resources on the landscape of DEI and HR.

🎟 I’m in! Join me.

The W.K. Kellogg Foundation (one of the largest philanthropic Foundations in the US) created this toolkit to share their experiences, lessons and recommended tools and resources for implementing racial equity strategies as part of an HR function.

🗄 HR Toolkit for Racial Equity

HUMAN RESOURCES / PEOPLE & CULTURE:

Jennifer Kim’s focus is on teaching startups how to hire + grow, and in this post, she shares 3 lines of questioning to help founders or c-suite leaders filter out mediocre and incompetent people leaders from the applicant pool for Head of People jobs.

✏️ 3 interview questions to sniff out Heads of People who can’t deliver by Jennifer Kim

Employee engagement levels reached a record high in 2022, but it’s also the second year in a row where worker stress reached record levels as well.

🗄 Globally, Employees Are More Engaged — and More Stressed via Gallup

Lots of interesting insights in this report, including the significance of pay and compensation to today’s workforce, the importance and impact of flexibility, an increased desire for caring workplace cultures, and the effects of uncertainty about the future.

🗄 People at Work 2023: A Global Workforce View via ADP Research

New research highlights three key times when bringing employees and teams together in person creates lasting connection.

✏️ In the Changing Role of the Office, It’s All about Moments That Matter via Microsoft WorkLab

The big brains and researchers at The RBL Group believe that HR functional effectiveness is about creating value for all stakeholders. Through extensive research and practice, they’ve identified 10 dimensions to create value-based HR, ensuring that HR is not about HR, but about creating value.

✏️ What Makes an Effective HR Function? via The RBL Group

RECRUITING & TALENT ACQUISITION:

Fifty-seven percent of job seekers are already using social media as part of their job search.

I was interviewed to share some tips – as well as key mistakes to avoid – in this article on Dice.com.

✏️ How to Use Social Media to Land a Job in Tech

BOOK OF THE MONTH:

One of the books I recommend to anyone interested in pursuing professional speaking is The Wealthy Speaker. The book covers in detail how to set yourself up for success as a professional speaker, including mindset, positioning, marketing, fees, creating an epic speech, and more.

A third and updated edition was released earlier this year. I’ve read all three, and always appreciate the refresher, as well as the new topics addressed, because the world (and the business of speaking) is ever-changing.

📕 The Wealthy Speaker 3.0: Your Recipe for Building the Speaking Business of Your Dreams by Jane Atkinson

FROM MY POINT OF VIEW:

Recently, I joined Bill Banham on the HRchat podcast to discuss all things DisruptHR LLC.

We spoke about the unanticipated wild ride that DisruptHR has been on over the last 10 years, and how it continues to grow expand around the world. I also highlight some standout events, some of my favorite DisruptHR Talks, and who my dream speaker would be. (You’ll never guess.😉)

🎧 A Decade of Disrupting HR: HRchat Episode 614 with Jennifer McClure

What the heck is a “balcony person”? And why would you want to be one?

As a leader, one of the most meaningful ways that you can make an impact in the lives of those that you lead and serve is to be a balcony person for them.

✏️ How to Lead with Impact: 4 Key Traits of Mentors Who Make a Difference

Are you a lifelong learner? If you want to be a successful leader, the answer has to be yes.

How do you create a customized leadership development plan that will help you become the best leader you can be?

✏️ 6 Resources to Create a Leadership Development Plan to Fuel Continuous Personal Growth and Career Success

In the ever-evolving future of work, it’s more important than ever to hire exceptional talent.

But beyond qualifications and experience, how can you discern if a candidate is truly exceptional?

✏️ Hiring for Success: An Interviewer’s Guide to Identifying Job Fit and Future Potential

When I’m given the opportunity to speak to an audience – whether from a stage, in front of a camera in my home office, or in a corporate conference room, it’s important to remember that being a “good” or “great” speaker isn’t about just sharing; it’s about resonating. And while every performance may not be a home run, there are certain missteps that I (and you) should avoid.

✏️ How to Deliver a Killer Presentation: Avoid These 5 Common Mistakes

You don’t have to be a famous celebrity or invent something that changes how millions of people engage with the world in order to make a difference. Every act of kindness, every word of encouragement, and every moment of connection has a ripple effect that impacts the people you come across every day.

✏️ You Don’t Have to Be Perfect to Lead With Impact: 5 Ways to Make a Difference

THE IMPACT MAKERS PODCAST:

Want to discover innovative strategies to attract top talent, enhance HR processes, and redefine employee engagement in the future of work? I’ve got ideas you…

🎧 Transformative HR Leadership: Embracing Disruption and Shaping the Future of Work with Jennifer McClure and Shari Simpson, SHRM-SCP, MBA, MHRM

Khalilah “KO” Olokunola shares her personal story from the streets, to prison, to a job as the Chief People Officer of a for profit organization with the social mission to unite gang rivals and decrease violence, and now to boardrooms and training rooms around the world equipping leaders to create more impact.

🎧 From the Block to the Boardroom: Impact Architect Khalilah Olokunola Breaks Boundaries in HR

Zachary Nunn – CEO of Living Corporate – shares how he transformed his frustration with performative corporate DE&I efforts into a multimedia diversity, equity, and inclusion network that centers and amplifies Black and brown professionals in the workplace through narrative storytelling.

🎧 Amplifying Black and Brown Voices in the Workplace With Zachary Nunn, Founder of Living Corporate

Noah Warder – Head of People at Guusto shares about building people-centric cultures that provide purpose, well-being, and opportunities for all.

We also discuss the value of simplifying HR, quantifying ROI for people strategies, the importance of trust and transparency in fostering a strong company culture, and leveraging conflict for optimal results.

🎧 Creating People-First Cultures Through Transparency, Trust, and Transformative HR With Noah Warder

Diversity, Equity & Inclusion practitioner, speaker, and podcast host Shahzia Noorally, M.Ed (she/her) discusses challenges and biases that persist in traditional leadership models. We also explore the concept of sponsorship versus mentorship, which can create a space for authentic expression, and amplify not just talent, but also the voices that often go unheard.

🎧 Challenging Traditional HR Paradigms to Create More Inclusive and Equitable Workplaces With Shahzia Noorally

FIND ME AT UPCOMING SPEAKING EVENTS & CONFERENCES:

Fall conference season is gearing up, and I’ll be speaking at the following events. I would love to connect IRL if you’ll be there too!

9/20/2023 – Edmonton, AB: Jobber Choose Your Impact Day

Superhero Leadership: Accept the Challenge, Push Past Uncertainty & Embrace the New World of Work

9/27/2023 – Dallas, TX: Federal Reserve Bank Minorities in Banking Forum

Defining and Communicating Your Personal Brand to Help Your Career and Your Organization Grow

10/3/2023 – New York, NY: LinkedIn Talent Connect

Transforming Your HR Team to Deliver Maximum Impact in Today’s Competitive Environment

10/26/23 – Broadview Heights, OH: Northeast Ohio SHRM

I’ll be discussing The Future of HR, along with John Bernatovicz, Tim Sackett, SPHR, SCP, George Sample, MBA, SPHR, and Lauren Rudman, SHRM-SCP, SPHR

Written by Jennifer McClure

Balancing a Strong Personal Brand With a High Profile Corporate Career With Amber Naslund

If you’re a regular listener of the podcast, you’ve heard me talk with several previous guests that I first connected with back in the somewhat golden days of blogging, and the beginnings of social networks like LinkedIn, Twitter and Facebook.

Although I’m not sure how I originally came across my guest on this episode, I know that I was a regular reader of her very popular blog called Brass Tack Thinking during that time frame.

Through great writing and a relatable voice, she shared experiences, practical advice, and marketing expertise, that was extremely helpful to me, and thousands of others, in building a personal brand, and in building a business that connected with those that I wanted to serve.

Then, one day in January 2010, she wrote a blog post that was titled – “The Equestrian’s Guide to Reaching Your Goals” – and as a fellow adult amateur equestrian, I loved how she linked lessons she had learned from horseback riding to setting foundational goals for the next year.

That was it. We were destined to be the best of friends. Or, at least virtual horse buddies. 🙂

To this day, we love sharing, commenting and liking pictures of our horsey adventures online, and I hope we’ll actually get to meet at a horse show or an industry conference or event sometime in the future.

But, since that doesn’t look like it will be able to happen any time soon, I thought that asking her to join me on the podcast would be fun, but also really valuable for both me and you. She’s still doing great work, and continues to share her thoughts and ideas freely in order to help others.

Amber Naslund is a 20-year veteran marketer, and in that time she’s worked with some of the biggest companies, the freshest startups, and everything in between.

In her current role as a senior consultant at LinkedIn, she advises top global clients on their digital content marketing strategies, and their overall approach to using LinkedIn, while on a mission to prove that companies can build compelling, authoritative B2B brands without being dull.

Amber is also the co-author of the best-selling social media handbook The Now Revolution, and when she’s not working on her next book, article, or industry talk, she’s restoring her brain cells on horseback, or spending time with her kid (who’s also an accomplished equestrian already), and her rescue dogs.

In this episode, Amber and I chat about what it was like for her to go from industry darling, to best selling author, to failed entrepreneur, and what she discovered about herself in that journey that helped her to rebuild her confidence, and fuel her success today.

We also talk about what it takes to build a strong and authentic personal brand and platform in today’s noisy world, as well as what to consider when balancing a strong personal brand with a high profile corporate career.

Topics Discussed In This Episode:

What an entrepreneurial failure taught Amber about herself, and how it set her up for future success.
What it’s like being a woman out front in the tech industry sharing your ideas.
Advice for someone who asks how they can build a loyal following online.
Amber’s thoughts on whether it’s necessary to be on all of the online platforms if you’re trying to build your personal brand.
The difference between being authentic and being genuine, and why it’s important for personal brands.
Why Amber is comfortable talking online about sensitive topics like mental health, imposter syndrome, and failures in business.
Amber’s journey toward understanding imposter syndrome, and how she’s come to view it as a normal, and real, part of the process.
How sharing your own vulnerabilities can be helpful with addressing imposter syndrome, and foster trust with your community.
3 tips for those who are interesting becoming thought leaders.

IMPACT MAKERS PODCAST – EPISODE 50

(Email subscribers – click HERE to listen to the podcast.)

Key Quotes From This Episode:

“Being a thought leader isn’t the goal, it’s the result. So, every “thought leader” started as a nobody that no one had ever heard of, that didn’t have an audience. That stuff comes with your willingness to show up first, and put more into the community than you’re asking to take out. So make all of the deposits up front, share the knowledge, be generous, be effusive with how much you’re willing to put in, and the results come. But it has to go in that order.” ~ Amber Naslund

“When we feel seen, and we feel that sense of belonging to something that is bigger than us, but still imperfect, it’s okay for us to be imperfect. That’s an incredibly relieving, reenforcing and validating feeling as humans, and we could all use a little bit more of that right now.” ~ Amber Naslund

“The world doesn’t have your point of view, so there’s really no harm in seeing what you can add that’s unique, even if the conversation itself is not.” ~ Amber Naslund