Remember back in the day, when the most common form of networking was to shove your business card in people’s faces at Happy Hour events or to offer to buy them a cup of coffee, so you could “pick their brain”?
Ewww.
Of course, that was never an effective way to build relationships, but in today’s digital world, gone are the days of forced interactions and awkward coffee meetings.
Today’s networking landscape is all about building genuine relationships and offering value.
So, how can you connect with new people and build relationships that matter in an increasingly digital-first world?
Focus on Giving, Not Getting:
Instead of collecting contacts, share your expertise and insights online. Engage in industry conversations, offer thoughtful comments, and participate in discussions happening in the comments section.
Be a source of value, and people will naturally be drawn to you.
Be a Social Butterfly, But Smarter:
LinkedIn and other online platforms can be goldmines. Share your expertise by actively participating in industry conversations, not just lurking! Like posts that resonate with you and comments that you feel add something of value.
Engaging in a meaningful way can prompt others engaged in the discussion to want to connect with you.
Be Intentional and Authentic:
Personalized messages go a long way. When reaching out to someone, mention something specific you admire about their work or a shared interest.
Show genuine interest in connecting, not just adding another number to your network.
Embrace Virtual Learning Opportunities:
Online events and webinars are goldmines for networking. Participate actively, ask insightful questions, and engage with others in breakout rooms or chat sessions.
Remember, it’s about quality interactions, not just quantity.
Follow Up and Keep in Touch:
Building connections takes time and effort. Follow up with people you meet online, continue the conversation, and offer your help or support whenever possible.
Remember, meaningful relationships are two-way streets.
Networking in the digital age is about authenticity, adding value, and building mutually beneficial relationships.
Focus on creating a network where support, knowledge exchange, and opportunities flow bi-directionally, and you’ll get much farther than a cup of coffee or a brain-picking would ever have gotten you before.
