Jennifer McClure`

Equipping people leaders to navigate change — and design the future — with boldness and purpose.

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What’s New(ish) With LinkedIn

Last week, I was fortunate to be invited to speak at a Cincinnati Social Media Group event on the campus of Northern Kentucky University at their gorgeous new College of Informatics facility – Griffin Hall.

I was pretty stoked to be presenting in such a visually stunning and engaging environment – and in front of a 15 feet by 25 feet presentation screen made up of  digital micro tiles! It was also great to see so many in the Cincinnati Social Media community that I follow and learn from each day. Thanks to several of the participants for taking some cool photos. These will definitely go in the scrapbook!

photo by Kevin Dugan
Photo By Mike Boehmer

For my presentation, Cincinnati Social Media Founder, Kevin Dugan (someone I learn a great deal from in regards to social media and marketing communications – and also quite the Instagram pro) asked me to share what’s “new” on LinkedIn and some new ways of utilizing basic aspects of the site with a generally social media savvy audience – as well as NKU students who were invited to the event.

It was fun to try to create a presentation for a mixed audience – many of whom are LinkedIn experts in their own right – and I’ve embedded a copy of my attempt below. Email subscribers can click this link to view on SlideShare.

What’s New(ish) With LinkedIn – March 2012

View more presentations from Jennifer McClure

A couple of things that get lost in translation when uploading PDF files to Slideshare – any animation used or videos embedded don’t show up. So here’s a link to the video on Slide 35 about LinkedIn’s mobile application – CardMunch – which CEO Jeff Weiner says will help LinkedIn to “replace the traditional  Rolodex” in the future: Digitize Business With LinkedIn’s CardMunch App

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Anything new in the presentation that you plan to look in to or implement – or anything you’d new(ish) you’d like to add in the Comments? I’d love to learn from you!

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Using Social Media to Screen Job Applicants – Yes or No?

Whether or not it’s ok to utilize social media profiles and/or a person’s social media activity during the applicant screening process is a question that often comes up when talking with HR pros or recruiters about using social media at work.

As usual, I’ve got some opinions about that question, and I recently was asked to share them on the Intuit Small Business blog by writer Kevin Casey. The short scoop is, I’m not a Fan of it.

Find out why by checking out the full interview on the Intuit blog – “Why It’s a Bad Idea to Check a Job Applicant’s Facebook Profile”.

So what do you think?

To Google or not to Google? That is the question. Leave a comment and let me know your thoughts. I’d love to hear your opinion as well!

For more great reading on this subject, check out one of the most popular posts on TLNT.com by my friend Laurie Ruettimann – “Don’t Facebook Me: Why You Shouldn’t Google During the Recruiting Process”.

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2012 Winona Area SHRM Annual Conference – I’ll Be There!

A few months ago, when it was still warm outside, Winona Area SHRM Marketing & PR Coordinator William Gould contacted me about the possibility of coming to Winona, Minnesota to be the keynote speaker for their annual conference on March 13th. After several assurances from William that it will likely be warm cold in Minnesota in March, I decided to unpack my parka and enthusiastically signed up to lead two workshops at the conference – where the theme will be “It’s All Social… Media, That Is”!

The two workshops I’ll be leading will include:

“Why Social Media Matters to Your Business”

We’ll address how social media is being utilized successfully by businesses of all sizes and industries for marketing products and services, connecting with customers, recruiting talent and building relationships. We’ll also discuss the importance of creating a social media strategy, preparing for potential negative interactions, tracking success and choosing which tools are right for your business.

“Using Social Media in HR & Recruiting”

In this session, we’ll cover how successful HR pros just like you are using social media to develop professionally and grow their careers – without breaking any rules. We’ll also review examples of how companies and organizations of all sizes and industries are using social media to positively impact the critical talent strategies within their organizations.

Bonus: Pre-conference complimentary webinar led by Paul DeBettignies, VP of Recruiting at HireCast Consulting and Co-Founder of the Minnesota Recruiters Association along with Josh Rock, the Minnesota SHRM State Conference Co-Director and Account Executive at JobDig Media/LinkUp.com. Paul and Josh will introduce attendees to the popular social media tools and provide hands-on instruction on the social media basics.

I’m very excited about speaking at this conference in the next few weeks and if you’ll be in or around Winona, Minnesota on March 13th, sign up to join us!

Want more details about the conference? It’s all here -> Winona SHRM Conference 2012 Flyer

Oh, I also did a shoutout video from the radioactive laboratory that is my office. What else could explain the radiant glow on my face? (Ummm, bad lighting!)

Email subscribers will need to click through to view the awesome video.

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Catch Me If You Can – And You Can! (November 2011)

November is shaping up to be a busy month here at Unbridled Talent LLC!

I’m looking forward to attending and speaking at the following events:

November 1 – 2, 2011/Chicago, IL: Recruiting Trends/OnRec Global Recruiting Summit 2011

“You Gotta Love Recruiting” (Panelist)

“What The Future Holds For Recruiting” (Co-presenter with Carmen Hudson of tweetajob & Recruiting Toolbox)

November 3, 2011/Toledo, OH: Toledo Human Resources Association Conference

“Transform From HR Leader to Business Leader: 7 Strategies To Achieve Maximum Impact In Your Organization”

November 8, 2011/Omaha, NE: Human Resources Association of the Midlands

“The Case For Using Social Media As A Human Resources Professional” (Keynote)

“Using Social Media In HR: Attract, Recruit & Engage Talent” (3 hour Workshop)

November 9, 2011/webcast: Human Capital Institute (FREE webcast sponsored by Jobvite. Register HERE.)

“Three Keys To Attracting & Recruiting Talent In The ‘New Normal'”

November 14, 2011/webcast: BrazenU’s Social Recruiting Bootcamp (Online webcast series. Register HERE.)

“The Future of Recruiting” (Co-presenter with Laurie Ruettimann of The Cynical Girl & The Starr Conspiracy)

November 15 – 16, 2011/New York, NY: The Conference Board – Senior HR Executive Conference*

“The Organization of The Future and The Role of HR” (Panelist)

* Receive $500 off registration for the Senior HR Executive Conference by using the Discount Code – JM1)

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Are you interested in a speaker for your conference, association meeting or corporate event? I’d be delighted to talk with you about confirming a date for 2012!

I typically talk about topics related to recruiting strategy, social recruiting, employment branding, human resources, personal branding and career/leadership development.

Check out my “Speaking” Page for more information, sample testimonials and a listing of previous speaking engagements – then Contact Me to discuss your event!

Photo credit: Paul DeBettignies – www.mnheadhunter.com

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Sign Me Up For “The Recruitment Revolution”

Thanks to the good folks at Talent Management Magazine and MediaTec Publishing, Inc. I’ll be sharing some of my insights and ramblings a couple of times each month on their new recruiting and talent management blog!

My first post – “Three Investments To Make In Future Recruiting Success When Hiring Takes a Break” – was published on the site yesterday and if you like what you see here on Unbridled Talent, then I’m hoping you’ll also like what you see there.

So head on over to the Talent Management website and check it out. And while you’re there, be sure to subscribe to the Talent Management Magazine blog to stay informed about “The Recruitment Revolution”!

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Here’s a taste of my first post to get you started…

Three Investments To Make In Future Recruiting Success When Hiring Takes a Break

With recent reports of zero job creation in August 2011 and a still struggling economy, it’s clear that many companies have either shuttered their recruiting function until things improve or are throttling back their efforts heading into the final months of the year. As a result, more than a few recruiters may find that they have some extra time on their hands and need to find ways to continue to add value within their organizations.

Three high-impact opportunities to focus on include:

1. Review your careers site through the eyes of a potential applicant

2. Use social media to build virtual (and real) relationships with potential candidates

3. Volunteer for cross-functional teams and spend time with hiring managers

Click here to read the full post…

 

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