Jennifer McClure`

Helping Leaders Leverage Influence & Create Maximum Impact.

Written by

Driving Success with LinkedIn as a Small or Mid-Sized Company | Talent Connect Vegas 2013 [video]

Recently, I had the honor of moderating a panel discussion at LinkedIn’s Talent Connect Vegas 2013 Conference on the topic of “Driving Success with LinkedIn as a Small or Mid-Sized Company”.

The esteemed panelists I had the pleasure of working with included:

Angie McDonald – Vice President of Human Resources, Realogy Holdings Group

M.T. Ray – Senior Director of Global Recruiting, ExactTarget

Arnaud Kermouche – Manager of Talent Acquisition, Uni-Select, Inc.

The following video is from our session (some subscribers may need to click here to view) and I’ve also summarized some key points from the session below the video and the time increments for each question/response.

Whether you’re using LinkedIn for recruiting, employer branding or employee engagement via a free account or using paid LinkedIn Talent Solutions, I promise you’ll find the experiences, tips and suggestions shared by these successful Talent Acquisition leaders helpful!

00:00 – 07:00 Introductions

07:01 – 13:40 Describe the evolution of LinkedIn’s role in your Talent Strategy and how it’s grown over time.

ExactTarget – Today, 95% of ET employees are on LinkedIn and over 50% of openings are filled by employee referrals.

Uni-Select – LinkedIn is now a cornerstone in the employer brand strategy and is used to increase visibility.

Realogy – Started small and had to demonstrate ROI to be able to invest more in LinkedIn. Now use LinkedIn to find candidates and fill jobs domestically and internationally.

13:41 – 22:04 How did you get your leadership to buy-in and invest in LinkedIn?

Uni-Select – Worked with LinkedIn to understand candidates, to listen to them and improve communications.

Realogy – Filled key positions in the UK and Hong Kong that would have previously been filled by outside agencies.

ExactTarget – Showed significant dollar savings in agency fees and was able to invest more in an internal sourcing team.

22:05 – 29:43 How has using LinkedIn impacted your talent acquisition efforts?

Uni-Select – Able to attract and hire for C-level and VP positions directly.

ExactTarget – Have basically stopped using agencies domestically and have had success with some international hires.

Realogy – Use LinkedIn as a strategic tool to make business proposals and present data to inform hiring managers.

29:44 – 33:22 How much of a component is LinkedIn in your Talent Acquisition strategy?

ExactTarget – At least 50%. Able to target passive talent, get employee referrals and use it for employer branding.

Realogy – LinkedIn is part of a diverse talent acquisition strategy.

Uni-Select – LinkedIn is third highest source of applicants.

33:23 – 37:13 What does the future hold for your Talent Acquisition efforts?

Realogy – Understand how to utilize mobile and also how to work more closely with hiring managers.

ExactTarget – Social recruiting in general – not just LinkedIn, but also Twitter, Instagram and other social sites.

Uni-Select – A recruiting video and communicating more effectively with employees so they can be Ambassadors for the company on LinkedIn.

37:14 – 41:30 How are you engaging your employees to recruit the talent you need?

Uni-Select – Uses lunch and learn sessions.

ExactTarget – Partnering with hiring managers and teaching them how to use LinkedIn to share jobs.

Realogy – Provides tips on how employees can improve their Profile and how franchisors can improve their Pages to get more followers and attract people to the company.

42:00 – 53:00 Audience Q&A

More great tips and info from the panelists and audience members on getting the most out of LinkedIn, getting started with a LinkedIn strategy, proving ROI and dealing with push-back from Marketing or other departments who aren’t supportive of developing an employer brand.

53:01 – 53:16 Thanks and goodbye!

Thanks to LinkedIn for once again providing a great learning and connecting experience at their annual conference!

It’s never too early to register for Talent Connect 2014 in San Francisco October 20 – 22, 2014!

—–
Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of leadership development, executive communication skills and talent strategy. Jennifer McClure offers keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact us to schedule an event or to discuss our strategic consulting and advisory services.

Written by

How Does Human Resources Use Social Media? [Infographic]

Recently, BLR’s HR Daily Advisor published the results of their HR Trends survey – sponsored by SuccessFactors.

Although the size was relatively small (300 HR Practitioners), the survey results offer some interesting and specific insights about how HR professionals are utilizing social media in the workplace. Top areas identified for social media integration included:

  1. Recruiting
  2. Employee Communications
  3. Training
  4. Onboarding
  5. Teambuilding

Check out some of the specific responses related to How HR Uses Social Media in the infographic below and download a free copy of the full HR Trends survey results, which includes additional information and insights regarding current practices for retention and engagement, formal programs for tracking and development and key HR metrics.

BLR's 2013 Social Media Infographic

BLR’s 2013 Social Media Infographic: By HR.BLR.com

—–

Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of leadership development, executive communication skills and talent strategy. Jennifer McClure offers keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact us to schedule an event or to discuss our strategic consulting and advisory services.

Written by

The HOW and WHY of LinkedIn, Twitter & Facebook For Business [Webinar Series]

I get to do many cool things in my job at Unbridled Talent, but one of the best things about my job is the opportunity to travel around and meet professionals who are interested in learning more about how to grow their professional careers or how to implement best practices to improve their company’s performance.

In addition to working with business leaders to define and implement people strategies required to achieve business objectives, I’ve had the opportunity to speak at over 150 conference events, corporate workshops, association meetings and webinars – often about how to utilize social media for career development, why social media matters for business and how to utilize social media tools and resources in Human Resources and Recruiting.

LinkedIn Twitter Facebook

I love my job.

But even though LinkedIn recently reached it’s 10th anniversary, Facebook has turned 9 and Twitter has crossed the 7 year mark, many people are still confused about or unaware of how to best utilize social media tools as business and professional resources. It’s not uncommon for me to talk with someone after an event where the person relates something similar to, “I was skeptical that using social media was something that I (or my organization) needed to do and I didn’t understand it, but now, I believe that it is – and I can!” Best. Feedback. Ever.

And it’s ok.

That’s one of the reasons why Laurie Ruettimann* and I are teaming up to offer a series of upcoming webinars to help business professionals, human resources pros and talent acquisition geeks understand the HOW and WHY of LinkedIn, Twitter and Facebook – and we’d love for you to join us!

We realize that many of you may not be inclined to attend a conference to learn more about how to use LinkedIn, Twitter or Facebook and you also may not have the time or budget resources to do so. So we’re coming to you – in your offices, your cubicles or out on your back deck – via a series of 90 minute webinars to share what we’ve learned about using social media to cultivate awareness, develop your brand/your employer brand and effective ways to nurture both consumer and employment leads in the marketplace.

So here’s the scoop (click on the links for full session descriptions and for registration):

After doing webinars for other companies for years, many of whom charged quite a bit of money, we’d like to offer these webinars at an affordable price ($37 each or $99 for all three) and we’ll also provide everyone who registers with a free toolkit after each webinar that includes a copy of the slide deck, a recording of the webinar and a resource sheet with links to learn more from leading social media resources.

Not available during the specific dates or times? No worries. The webinars will be recorded for access at any time and you’ll still receive the toolkit!

Why are we doing this now? Because we want to help you and we want to share what we’ve learned from years of working as entrepreneurs, recruiters and human resources professionals along with our experience working in a variety of industries – both within corporate America and as external consultants working with some of the best leaders and companies in the world.

Have a question about the webinars or what’s in it for you? Let me know in the comments or you can find both Laurie and I on the interwebs via

LinkedIn – Laurie Ruettimann / LinkedIn – Jennifer McClure

Twitter – Laurie Ruettimann / Twitter – Jennifer McClure

Facebook – Laurie Ruettimann / Facebook – Jennifer McClure

Or just go old school and send me an email!

If you know someone who could benefit from one, two or all three of these webinars, please share this information with your colleagues or clients!

*True story. Laurie is my favorite Cynical Girl, Pixie of the Apocalypse, cat lover and thinker/agitator in the world of work. We “met online” years ago when I found her Punk Rock HR blog, so when we actually met for the first time in person at the 2009 SHRM Annual Conference, we were already BFF’s. Ultimately, Laurie has been one of the most helpful people to me in developing my business and my speaking career and is firmly ensconced in the Unbridled Talent President’s Club. See? Using social media to build real relationships and to grow your business can definitely work!

—–

Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of recruiting & human resources strategy, employment branding and leadership/career development. We offer keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact us to schedule an event or to discuss our strategic consulting and advisory services.

Written by

Social Recruiting – The Level Playing Field

Today’s post is a guest post from my friend, Mike Larsen. Mike is a former Director of Monster.com and the Founder & CEO of job search and reviews website InsideTrak based in Sydney, Australia. Mike helped me with a project I was working on a couple of years ago related to what’s new/what’s next in the world of recruiting, so when he offered to share some of his insights related to social recruiting, I gladly accepted!

—–
Last year, there was a lot of hysteria in the press about companies and recruiters using social media to ‘snoop’ on candidates, with more than 90% admitting to having researched potential hires using social media, according to social media monitoring service Reppler.

Surprised? Me neither.

As the human backbone of the Internet, social media has for quite some time provided recruiters with access to an incredible amount of free and publicly available information (check your Facebook privacy settings folks) that should assist in making a great employment match.

I’m all for it.

What might surprise some companies and some recruiters is that candidates are using these same tools (and more) to accessing detailed information about YOU. While Glassdoor certainly pioneered this space, they have been quickly followed by others in the US such as CareerBliss, and in Australia my site InsideTrak.

While some employers might find this a little confronting I believe the majority are seeing this trend as an opportunity to receive real time feedback from current staff, while increasing their number of new hire success stories with eyes-wide-open recruits.

Just as social media has transformed the consumer branding space, so now follow employment brands. As recruitment professionals, it’s quite simply our new reality.

Consider the playing field leveled.

—–

Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of recruiting & human resources strategy, employment branding and leadership/career development. We offer keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact us to schedule an event or to discuss our strategic consulting and advisory services.

Written by

Using Social Media In HR & Recruiting [SLIDESHARE]

Since signing up for a LinkedIn account in early 2006 (member #5,852,039 here), I’ve considered myself a “Social Media Anthropologist”, because I love to study how social media affects the entire employment process – from personal branding, job search, employment branding, recruiting, human resources and employee development.

During that time, I’ve sought out and followed many of the pioneers in our industry who are leading the way and companies who are implementing “best practices” – and I’ve utilized social media to expand my network, attract and recruit talent, communicate with employees and build my personal/business brand.

In the last 8 years, I’ve had the opportunity to share what I’ve learned (and what I’m learning) with business leaders at a variety of industry and corporate events, and I often share those presentations privately with my clients via my Slideshare.net account.

Recently, I opened up several of my previous presentations for public access on Slideshare and I’d like to share one of my Using Social Media In HR & Recruiting presentations from 2012 with you here.

Since the world of social media is constantly changing, this presentation is constantly evolving and regularly updated. The latest version will be the basis for my upcoming pre-conference workshop at the 2013 Louisiana SHRM Conference in Baton Rouge on April 7, 2013. In this workshop, we’ll be digging deeper into developing a social media strategy, choosing tools, managing time and content, as well as “social” recruiting.

I’m looking forward to learning more and sharing more about how social media impacts the employment process in 2013!

Share Your Feedback:

I’d love to hear from you on the challenges you face with implementing a social media strategy in your organization. What do you want to learn more about? What’s new and exciting to you? Share with me in the comments and help me to make 2013’s presentations even better!

 

Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of recruiting & human resources strategy, employment branding and leadership/career development. We offer keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact us to schedule an event or to discuss our strategic consulting and advisory services. 

Need A Speaker?

I've delivered keynotes and led workshops at over 350 conferences and corporate events.

If you want to check my availability for your event, or if you have questions, click below.

Start the Conversation »

Recent Blog Posts

Connect on Social