Jennifer McClure`

Equipping people leaders to navigate change — and design the future — with boldness and purpose.

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Written by Jennifer McClure

The Best Articles & Resources for Leaders Transforming the Future of Work: September 2023

Each week, I send a brief email newsletter to leaders seeking to disrupt and transform the future of work.

In this weekly letter, I share my learnings and experiences from over 3 decades of work as a human resources leader, executive coach, and entrepreneur, along with tools, tips and resources that are personally curated to help leaders establish credibility, communicate confidently, and lead with impact.

If you’d like to receive the weekly Impact Makers email newsletter, you can subscribe HERE.

Following are a few of the best resources that I created, read, reviewed, and shared in the month of September 2023.

HIGH-IMPACT LEADERSHIP:

I’ve made it a personal goal to try to watch every DisruptHR Talk ever given. With over 6,500 videos (and growing every week) in our library, that goal may be slightly unreasonable. However, by watching at least a couple of videos each week, I find gems like this 5-minute DisruptHR ROC Talk by Cory Raggi, SHRM-SCP – Chief Operating Officer at RDG+Partners.

In this well-delivered Talk, Cory shares that being nice does not mean that we’re weak, submissive, or ineffective as leaders — and being positive doesn’t mean being that we’re being naive.

The Edge of Optimism | Cory Raggi | DisruptHR Talks ​

PERSONAL BRANDING / THOUGHT LEADERSHIP:

Have you noticed some of the new badges popping up on LinkedIn profiles designating someone as a “Top Human Resources Voice“, or “Top Leadership Voice“, or “Top Personal Branding Voice“, and wondered how you could get recognized for your expertise on LinkedIn? Well, I’ve got the scoop for you!

Collaborative articles are knowledge topics published by LinkedIn with insights and perspectives added by the LinkedIn community. These articles begin as AI-powered conversation starters, but anyone can add insights to share their knowledge and expertise, which makes the articles better.

I was pleased to recently receive a “Top Leadership Development Voice” badge, and I regularly look for opportunities to contribute to articles related to public speaking, personal branding, and human resources. I’d love to add those badges to my profile as well.

✏️ Find collaborative articles on LinkedIn to contribute to related to your areas of expertise (and maybe get your own Top Voice badge!)

When you meet someone new, how can you learn about their work quickly? How can you really get to know them and what matters to them — beyond their boilerplate (ahem: boring) job description? How do you get past the standard spiel and talk about the juiciest parts of their work? Lee Price shares 10 conversation quick-starters she uses to get people talking about their work.

​✏️ Conversation Quick-Starters: How to Get People Talking About Their Work by Lee Price

HUMAN RESOURCES / PEOPLE & CULTURE:

My good friends at Humareso are hosting The H-ROI Summit October 25th – 27th, 2023. This virtual learning opportunity is designed for leaders who are looking for a valuable learning experience that offers practical advice, instruction, and personalized coaching.

It’s led by actual HR practitioners Sarah Morgan, Keirsten Greggs, Lorena Pabon, MHSA, SHRM-CP, and BJ Anderson, SHRM-SCP, SPHR, so you know this will be good.

Register to attend: The Human Return on Investment Summit – H-ROI 2023

“What’s one of the most important but often overlooked skills that I’ve developed over my career as a Chief People Officer?”

Tracie Sponenberg recently shared her perspective on this question in a post here on LinkedIn, and she also shared a link to this interesting article, which provides you with a clue to her answer.

✏️ Adaptability in the workplace: Defining and improving this key skill via BetterUp

Gallup‘s research paints a grim portrait of corporate culture in the U.S., and a recent survey found that only 2 in 10 employees feel strongly connected to their organization’s culture. This article lays out the problem, and shares four steps that leaders can take to execute effective culture transformation.

✏️ Diagnosing a Broken Culture — and What to Do About It via Gallup

​Is it possible for companies to protect employee autonomy, engagement, and well-being, as well as job flexibility while also ensuring efficiency and productivity through a period of economic uncertainty and slower growth?

This author’s research into how organizations unlock the productivity of neurodivergent and disabled workers points to a way forward — one that allows leaders to accommodate the unique needs of every team member.

✏️ The Radical Promise of Truly Flexible Work via Harvard Business Review

Storytelling is indispensable in business, especially today and into the future, when alignment between mission, values, employees, and customers is more important than ever. Creating a compelling Purpose Story is the key to making your mission and values stick.

Storytelling in Business Case Study: Making Your Mission an Values Stick by Kindra Hall

Katrina Kibben is a prolific blogger and job post writing expert (If your job posts suck? They can help.) who curated and shared a list of interesting and helpful people in the HR, recruiting and DE&I spaces recommended for others to follow and learn from. I’m blessed to know and follow a little over half of the people on this list already, and I look forward to getting to know the others as well.

✏️ 19 Recruitment And HR Experts To Follow On LinkedIn by Katrina Kibben

RECRUITING & TALENT ACQUISITION:

Globally, approximately 150 million jobs will shift to workers 55 and older by the end of the decade. Yet, programs to support a multi-generational workforce are rare.

This report from Bain & Company Inc. emphasizes the necessity to retain and recruit older workers, to understand their workplace motivations, to re-skill them for the upcoming decade’s capability needs, and to leverage their strengths — allowing them to excel in their areas of expertise. Because we’re gonna need them.

Better with Age: The Rising Importance of Older Workers

BOOK OF THE MONTH:

Another mention here for Kindra Hall, a sought-after keynote speaker at conferences and corporate events who is an expert on the power of effective storytelling for individuals and businesses alike.

Her first book (published in 2019) highlights the transformative role of storytelling in business and identifies four essential brand stories: value, founder, purpose, and customer. This book is one of my favorite, and serves as a guide for crafting compelling stories and showcases their practical application in various contexts.

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business by Kindra Hall

FROM MY POINT OF VIEW:

New leaders: How can you lead with purpose, clarity, and vision?

In this article, I provide a roadmap for new leaders based on my decades of experience mentoring and coaching high-performing leaders. The 5 strategies shared will help you build trust with your team, and guide you as you shape your leadership legacy.

✏️ 5 Things New Leaders Should Do to Set Themselves Up for Success

In the current era of hybrid and remote work, fostering genuine employee connection is crucial for engagement and productivity, but achieving it requires a nuanced approach despite the ease of digital communication. In this article, I discuss the challenges of building a connected workplace, a story of a new hire almost lost due to these challenges, and what leaders can do to ensure that employees experience connection to their work, to their leader, to their team, and to the organization.

✏️ Employee Engagement in the Digital Age: The Essential Role of Connection in Remote Work

Can you describe your experience at your current company in one word?

The chances are high that this word – whether invigorating or daunting – offers a snapshot into your company’s culture.

In this article, I dive deep into the intangible yet powerful aspect of company culture. I also discuss its undeniable impact on your organization’s ability to attract top talent, boost employee engagement and productivity, reduce turnover, and enhance your employer brand.

✏️ How to Create a Company Culture That Attracts and Retains Top Talent: 4 Essential Elements

A well-crafted business case is essential for winning approval for proposals — even those with great potential. It’s not enough to simply present a solution; you must also define a clear and measurable problem, quantify the business impacts, and show how your ideas can solve the problem and improve results.

This article shares the story of an HR leader who was unable to get executive approval for a leadership development program, why her proposal was not successful, and what needed to be done to build a successful business case.

✏️ 4 Steps to Building a Business Case That Will Get Your Proposals Approved

THE IMPACT MAKERS PODCAST:

Episode 90 of the Impact Makers podcast features Innovation Coach Ellia Harris discussing creative problem-solving, ideation tools, AI tools like ChatGPT, and thinking outside the box.

If you’re stuck in the same thinking patterns, this episode can help you break out and find new and creative solutions to problems.

Simplify Creative Problem-Solving and Innovation Using Light Bulb Thinking™ With Innovation Coach Ellia Harris

On this episode of the Impact Makers podcast, leadership coach Sonya Shelton discusses the importance of having a clear vision for organizational success. Sonya shares actionable insights to identify your core ‘WHY’, and its pivotal role in leadership. She also talks about the symbiotic relationship between strategy and culture, and how to address the alarming rise in work-related stress.

Discovering Your Why: How Clarifying Your Vision Can Transform Your Organization and Create a Bigger Impact

On episode 92 of the Impact Makers podcast, Dr. Daniel Crosby and I unpack the art and science of what makes for an impactful presentation, as well as how to navigate the intricate dance of setting speaking fees that will get you booked and paid for the right opportunities to share your message with the ideal audience.

Whether you’re aiming to enhance your presentation skills or monetize your speaking prowess, this revealing conversation offers actionable steps and practical recommendations to elevate your game.

Creating High-Impact Presentations and Building a Profitable Speaking Business With Jennifer McClure and Dr. Daniel Crosby [Replay]​

In this episode of the Impact Makers podcast, I chat with my friend and professional resume writer Chris Villanueva about the evolving landscape of the future of work, the skills that will be most sought after in upcoming years, and strategies for effective networking in a world where more and more people are working remotely.

Whether you’re an ambitious job seeker or a business leader, this episode provides valuable insights for navigating career advancement and fostering meaningful relationships in the digital age.

My Best Career Advice to Position Yourself for the Job You Want with Jennifer McClure and Chris Villanueva​

FIND ME AT UPCOMING SPEAKING EVENTS & CONFERENCES:

October 11, 2023 – Corporate Client

(Workshop) “Hiring for Trust: Behavioral Interviewing for the Modern Manager”

October 25, 2023 – Corporate Client

(Workshop) “Hiring for Trust: Behavioral Interviewing for the Modern Manager”

October 26, 2023 – Broadview Heights, OH: Northeast Ohio SHRM

I’ll be discussing The Future of HR, along with John Bernatovicz, Tim Sackett, SPHR, SCP, George Sample, MBA, SPHR, and Lauren Rudman, SHRM-SCP, SPHR

October 25, 2023 – ComplianceIQ

(Webinar) “The Future of HR: 4 Strategies to Meet Business Challenges and Deliver Maximum Impact on Results”

November 13, 2023 – Washington, DC: National Association of Broadcasters Leadership Foundation Human Resources and Diversity, Equity and Inclusion Forum

(Keynote) “Future-Ready HR: Unlock Your Potential to Drive Business Success and Thrive in the Future of Work”

Categories: Blog, Human Resources, Leadership, Personal Branding, Recruiting
Posted on October 16, 2023

Written by Jennifer McClure

The Power of Human Connection: Lessons Learned on a Mission to Meet 10,000 New Friends With Rob Lawless

On episode 94 of the Impact Makers podcast, I’m sharing a fascinating conversation that I had with my new friend – Rob Lawless.

Rob is on a mission to spend one hour, one-on-one with 10,000 different people, and over the last 8 years, he’s met almost 6,000 people across 90+ countries on the journey to complete that goal.

Rob shares their stories on his Instagram account – @robs10kfriends, and his humble project has gotten the attention of many in the media over the last few years, where he’s been invited to share about it on the Kelly Clarkson Show, the TODAY Show, On Air with Ryan Seacrest – and of course, on the Impact Makers podcast.

I was incredibly honored recently to become Rob’s five thousand eight hundred and twentieth new friend, after being introduced to him by 5,795, my friend Thom Monahan. It was so fun to just have a conversation to get to know someone new without any pressure to ask great questions, or to take notes like I would during an interview.

I truly admire Rob for his creativity and diligence to complete his goal – which will likely take him another 8 – 10 years to accomplish.

What started as a response to a harsh rejection email turned into a goal to meet new people for one hour to have a conversation with absolutely no agenda, and has turned into a career where in addition to meeting up to 4 new people each day, Rob is speaking on conference stages and at corporate events around the world. He’s also preparing to write his first book about the lessons he’s learned about the power of human connection.

I think after listening to this conversation, you’ll be inspired by Rob to be more intentional about connecting with others, and treating your interactions as experiences rather than transactions.

And, like me, you’ll probably have a greater appreciation for what applying yourself to something for 10,000 hours actually means, and the commitment that is required to achieve big goals.

Topics Discussed In Today’s Episode:

  • How Rob’s unique idea in 2015 to spend one hour one-on-one with 10,000 different people started as a project, and turned into a career.
  • Why Rob doesn’t call meetings with new friends “interviews”, and what his goal is for each conversation.
  • How COVID-19 affected Rob’s Meet 10,000 New Friends project, and how the changes that were required have opened up the opportunity to meet more new people.
  • How a suggestion from one of Rob’s new friends regarding public speaking has turned into a profitable revenue stream, and also a future book.
  • Rob’s FRIEND framework that he teaches to help people engage in meaningful conversations, and unpack other people’s stories.
  • What the project has taught Rob about gratitude and the value of human connection.
  • Who is the ideal person that Rob would like to meet, and will they be number 10k?
  • How long will it take for Rob to complete his mission of making 10,000 new friends?

LISTEN TO IMPACT MAKERS PODCAST – EPISODE 94

Listen on Apple podcasts, Google podcasts or Spotify

People & Resources Mentioned In This episode:

Rob Lawless – LinkedIn, Instagram, Rob’s 10k Friends website, Rob Lawless speaking website

Jennifer / Rob 10k Friends Conversation Recap on Instagram 

Thom Monahan

Michelle Poler – Keynote Speaker

Humans of New York

Categories: Blog, Podcast
Posted on October 5, 2023

Written by Jennifer McClure

How AI Is Changing the Game for Thought Leaders and Content Creators With Laurie Ruettimann and Jennifer McClure

On episode 93 of the Impact Makers podcast, author, speaker and coach Laurie Ruettimann joins me to discuss the topic of how generative AI tools can aid in content creation.

I asked Laurie to join me to chat about how we’re using generative AI tools as content creators, and just humans in general, and what’s working or not working for us as we try to make peace with our future overlords.

We share our personal experiences with using these tools and how they’re saving us precious time, as well as adding immense value to our work, and we unpack the different user types of AI: creators who leverage it for automation and editors who utilize AI to refine existing work.

Laurie and I also explore the potential of AI in personal and professional communication, and the use of generative AI tools for writing emails, newsletters, and even crafting professional messages. Communicating effectively with AI is critical to getting satisfactory results, and the secret lies in writing the right prompts that will yield better results. Don’t miss out on the tips and insights we offer on how to get the best results from any AI platform that you choose to work with.

In the latter part of our conversation, we focus on the power of AI in enhancing our creativity and decision-making processes. Laurie and I both talk about how these tools suggest ideas we may not have thought of, and how they can be used without interfering with the creative process. Finally, we share our vision for the future of generative AI tools and how they will continue to shape our lives.

As usual with Laurie, it’s a fun and insightful conversation, and I think you’ll find it interesting how we’re both using AI tools in our content creation processes, including how we use them to save time, and add value to our work.

Topics Discussed In Today’s Episode:

  • Jennifer’s experience in expanding ideas and editing content using ChatGPT.
  • Laurie’s use of ChatGPT in content editing and refining — particularly with emails.
  • Laurie’s thoughts on the two types of users of generative AI tools.
  • The advantages of using AI as an editor or copywriter.
  • Using AI tools for brainstorming and generating ideas.
  • Understanding how ChatGPT “learns” and retains information, and whether or not it can be trained to truly mimic a writer’s unique voice.
  • Our thoughts on which generative AI tool is better – ChatGPT or Google Bard?
  • Why it’s important to not over engineer your prompts when using AI tools.
  • Our thoughts on the balance between human creativity and AI assistance.

LISTEN TO IMPACT MAKERS PODCAST – EPISODE 93

Listen on Apple podcasts, Google podcasts or Spotify

People & Resources Mentioned In This episode:

Laurie Ruettimann – website, LinkedIn, Instagram

Punk Rock HR / Corporate Drinker podcast

ChatGPT

Google Bard

Vadim Liberman

Impact Makers podcast episode 036:  The Random Show — Conversations with My BFF Laurie Ruettimann 

Betting on You: How to Put Yourself First and (Finally) Take Control of Your Career by Laurie Ruettimann

Categories: Blog, Future of Work, Podcast
Posted on September 28, 2023

Written by Jennifer McClure

How to Create a Company Culture That Attracts and Retains Top Talent: 4 Essential Elements

Quick request: Think about the company you’ve either loved or hated working at the most in your career…

If you had to describe your experience working at the company in just one word, what would that word be?

I’m going to make a confident bet that the first word that came to mind for you is related to the company’s culture.

Whether your word is something like caring, fun, challenging – or stressful, discouraging, difficult – your one-word assessment is a direct reflection of how YOU experienced the company’s culture.

Does this mean that your experience is the same as others who have worked for the organization? Not necessarily.

While one person may find an environment that’s fast paced and low rules to be energizing, another person who enjoys working in an environment that’s more laid back and structured may find that same environment to be extremely stressful.

Does that mean that something’s wrong with a company’s culture, because one person finds it to be a place where they’re very satisfied, while another is unhappy?

Nope.

What exactly is company culture?

The Great Place To Work® Institute defines company culture as follows:

Company culture is how you do what you do in the workplace. It’s the sum of your formal and informal systems and behaviors and values, all of which create an experience for your employees and customers.

At its core, company culture is how things get done around the workplace. “How” includes both the formal systems, and the informal behaviors.

What makes a company culture “successful”?

1. Established Values That Are Visibly in Action

The foundation of a successful company culture is a clear set of values. These values must be clearly understood and communicated, and the company’s leadership must be supported — as well as rewarded — for “walking the talk” and enforcing those values with their teams.

A great example of this is Hubspot, which clearly articulates who they aspire to be as a company on their website:

We’re building a culture where personal and professional growth are just as important as business growth. That’s why we created the HubSpot Culture Code. It shares our key values, like HEART — humble, empathetic, adaptable, remarkable, and transparent — and much more.

In their 128 page Culture Code slide deck, Hubspot states:

“We don’t just believe in these values, WE BET ON THEM. We recruit, reward and release people based on these values.”

The company also reinforces their values with THE HEART AWARDS, which are awarded to those who live those values every day and make others proud to work at HubSpot.

2. Awareness and Authentic Communication

How well a company understands their culture and communicates about it honestly and visibly is a key factor in both their leaders making good hiring decisions, and in prospective employees being able to determine if a workplace is one where they can thrive – or one that they should avoid like the plague.

For example, before starting my own business, I worked in three different HR leadership roles in start-up, high growth, and turnaround environments.

How would I describe those experiences? Fun. Challenging. Stressful.

And I loved almost every minute of it. Without consciously thinking about it at the time, I can now see that I was drawn to opportunities where the challenges were growth, change, and overcoming resistance.

However, in those same environments where I thrived, others were miserable. For some of my colleagues, consistent change, dealing with unknowns, and constant pressure to solve big problems was overwhelming – not energizing.

I learned that when it came to recruiting and hiring for each of those companies, it was critically important that we understood the work experience that we were offering to current and future employees and communicated those challenges/opportunities in our employment branding efforts, as well as during the interview process.

As my friend Kris Dunn, SVP of Global Talent Acquisition at Marriott International and author of The 9 Faces of HR: A Disruptor’s Guide to Mastering Innovation and Driving Real Change says in one of his classic DisruptHR Talks from a few years ago – Who To Hire When Your Culture Sucks:

“If you have a freak show, go ahead and tell the world you’re a freak show. You’ll actually get better matches, and people will think you’re authentic.”  

Whether your company is a loveable “freak show” where only the strong survive, or it’s a Zen garden where the brightest minds blossom in tranquility — or somewhere in between — the most important thing is that you call it what it is. Because if you don’t, you’ll be called out by others who found out too late, and that can prevent you from being able to attract (and retain) the great talent that is truly a match for your culture.

3. Consistent Evaluation and Evolution

While it’s important for companies to have founding principles that establish and drive culture initially, the reality is that in our constantly changing world, company cultures must evolve and change as well.

To evaluate your company’s culture, I’d suggest at least a semi-annual review of employee satisfaction surveys, as well as customer feedback to understand how your culture is performing.

If feedback and results are positive, then no change may be necessary. But even when feedback is positive regarding the current state, maybe there are challenges ahead within your industry, or with the environment (workforce trends, economic shifts, societal norms, etc.) that will require removing, changing, or adding new values to create and sustain an environment that supports the company’s goals.

Companies that aren’t consistently doing a “culture check” may find themselves in a situation similar to the one faced in recent years by Uber.

Of course, Uber is known for completely disrupting an industry, and consistently having to overcome extreme resistance to change the way we think about transportation. When the company was founded, their original values included Meritocracy, Toe-stepping, Superpumped, and Always Be Hustlin’.

However, as the business matured, and the internal and external work environments evolved, this type of culture no longer served them well, and that led the company to near catastrophic failure. After several negative events involving both employees and customers, the company was forced to make significant changes in both their leadership, and their values, in order to survive.

4. Culture Is Not One Size Fits All

The importance of company culture, and what it is/what it isn’t doesn’t have to continue being debated. We all know it’s important, and every company is different. The path to success is not in trying to make your culture like another company’s, but to determine the values that you want to infuse into your own workplace, to communicate and re-enforce those values, and to be willing to change them as needed to meet the needs of our employees and customers.

The world — and the world of work — has dramatically changed over the last few years and will continue to change at a faster pace than ever before.

As a leader, one of your most important responsibilities is to ensure that your organization can attract and retain the RIGHT PEOPLE who not only have the skills necessary to do the work, but also are aligned with how the work is expected to be done (your company’s culture.)

_______________________________________________

As a keynote speaker and leadership coach, Jennifer McClure helps leaders to embrace the future of work, and to develop the skills necessary to lead their organizations and the people on their teams to take bold actions that positively impact business results.

Want more leadership and future of work insights from me?

SUBSCRIBE to get my weekly Impact Makers newsletter delivered to your inbox!

Categories: Blog, Company Culture, Employee Engagement
Posted on September 26, 2023

Written by Jennifer McClure

My Best Career Advice to Position Yourself for the Job You Want [Replay]

A career change is a huge thing that many of people are dealing with right now, whether they feel stuck in their current job or they just want to do something different that they enjoy.

But how do you position yourself for the job that you want?

As an employee, you’ve got to figure out how to get noticed to move your career ahead and make sure that you’re getting the interactions and developing the relationships that you need. That being said, networking and relationship-building is a two-way street. Leaders also need to figure out how to provide a safe space and environment for their people to connect, even in remote and hybrid environments.

In episode 92 of the Impact Makers podcast, I’m sharing a conversation that I had with Chris Villanueva when he invited me to be a guest on the Career Warrior podcast to chat about networking, relationship building, and how the changing world of work impacts both job seekers and human resources leaders.

Chris is the CEO & Co-Founder of Let’s Eat, Grandma, an online resume service that helps professionals rebrand themselves to land interviews for their dream jobs. Recently ranked by The Balance as the best resume service of 2022, Let’s Eat Grandma helps people during one of the most stressful areas of life – the job hunt. They’ve assisted over 7,000+ paying clients with their resumes, and hundreds of thousands more through their blog and the Career Warrior Podcast.

Topics Discussed In Today’s Episode:

  • The future of work, and what both job seekers and HR leaders should be paying attention to.
  • The skills that will be most in demand in the workplace of the future.
  • Will working virtually affect your career negatively, versus being present in an office?
  • Should job seekers try to negotiate remote work, if it’s not part of the job offer?
  • How to properly build relationships and networks when many people are working remotely and networking less.
  • How to position yourself for new opportunities when you’re interested in making a career change.
  • The worst things job seekers do with their resumes that annoy HR and hiring managers.

LISTEN TO IMPACT MAKERS PODCAST – EPISODE 92

Listen on Apple podcasts, Google podcasts or Spotify

People & Resources Mentioned In This episode:

Let’s Eat Grandma Career Warrior Podcast

Career Warrior Podcast #274 – The Future of Work for Job Seekers with Jennifer McClure

Let’s Eat Grandma | Best Resume Writing Service

Chris Villanueva LinkedIn

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

Julie Turney / HR@Heart Consulting Inc.

Personal Brand Workbook

Steve Browne

Categories: Blog, Job Search, Networking, Podcast
Posted on September 25, 2023

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