social recruiting

How Does Human Resources Use Social Media? [Infographic]

Recently, BLR’s HR Daily Advisor published the results of their HR Trends survey – sponsored by SuccessFactors.

Although the size was relatively small (300 HR Practitioners), the survey results offer some interesting and specific insights about how HR professionals are utilizing social media in the workplace. Top areas identified for social media integration included:

Recruiting
Employee Communications
Training
Onboarding
Teambuilding

Check out some of the specific responses related to How HR Uses Social Media in the infographic below and download a free copy of the full HR Trends survey results, which includes additional information and insights regarding current practices for retention and engagement, formal programs for tracking and development and key HR metrics.

BLR’s 2013 Social Media Infographic: By HR.BLR.com

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Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of leadership development, executive communication skills and talent strategy. Jennifer McClure offers keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact us to schedule an event or to discuss our strategic consulting and advisory services.

Written by Jennifer McClure

Social Recruiting – The Level Playing Field

Today’s post is a guest post from my friend, Mike Larsen. Mike is a former Director of Monster.com and the Founder & CEO of job search and reviews website InsideTrak based in Sydney, Australia. Mike helped me with a project I was working on a couple of years ago related to what’s new/what’s next in the world of recruiting, so when he offered to share some of his insights related to social recruiting, I gladly accepted!

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Last year, there was a lot of hysteria in the press about companies and recruiters using social media to ‘snoop’ on candidates, with more than 90% admitting to having researched potential hires using social media, according to social media monitoring service Reppler.

Surprised? Me neither.

As the human backbone of the Internet, social media has for quite some time provided recruiters with access to an incredible amount of free and publicly available information (check your Facebook privacy settings folks) that should assist in making a great employment match.

I’m all for it.

What might surprise some companies and some recruiters is that candidates are using these same tools (and more) to accessing detailed information about YOU. While Glassdoor certainly pioneered this space, they have been quickly followed by others in the US such as CareerBliss, and in Australia my site InsideTrak.

While some employers might find this a little confronting I believe the majority are seeing this trend as an opportunity to receive real time feedback from current staff, while increasing their number of new hire success stories with eyes-wide-open recruits.

Just as social media has transformed the consumer branding space, so now follow employment brands. As recruitment professionals, it’s quite simply our new reality.

Consider the playing field leveled.

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Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of recruiting & human resources strategy, employment branding and leadership/career development. We offer keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact us to schedule an event or to discuss our strategic consulting and advisory services.

Written by Jennifer McClure

Using Social Media In HR & Recruiting [SLIDESHARE]

Since signing up for a LinkedIn account in early 2006 (member #5,852,039 here), I’ve considered myself a “Social Media Anthropologist”, because I love to study how social media affects the entire employment process – from personal branding, job search, employment branding, recruiting, human resources and employee development.

During that time, I’ve sought out and followed many of the pioneers in our industry who are leading the way and companies who are implementing “best practices” – and I’ve utilized social media to expand my network, attract and recruit talent, communicate with employees and build my personal/business brand.

In the last 8 years, I’ve had the opportunity to share what I’ve learned (and what I’m learning) with business leaders at a variety of industry and corporate events, and I often share those presentations privately with my clients via my Slideshare.net account.

Recently, I opened up several of my previous presentations for public access on Slideshare and I’d like to share one of my Using Social Media In HR & Recruiting presentations from 2012 with you here.

Using Social Media In HR & Recruiting – Jennifer McClure – Oct 2012 from Jennifer McClure

Since the world of social media is constantly changing, this presentation is constantly evolving and regularly updated. The latest version will be the basis for my upcoming pre-conference workshop at the 2013 Louisiana SHRM Conference in Baton Rouge on April 7, 2013. In this workshop, we’ll be digging deeper into developing a social media strategy, choosing tools, managing time and content, as well as “social” recruiting.

I’m looking forward to learning more and sharing more about how social media impacts the employment process in 2013!

Share Your Feedback:

I’d love to hear from you on the challenges you face with implementing a social media strategy in your organization. What do you want to learn more about? What’s new and exciting to you? Share with me in the comments and help me to make 2013’s presentations even better!

Written by Jennifer McClure

Using Social Media to Screen Job Applicants – Yes or No?

Whether or not it’s ok to utilize social media profiles and/or a person’s social media activity during the applicant screening process is a question that often comes up when talking with HR pros or recruiters about using social media at work.

As usual, I’ve got some opinions about that question, and I recently was asked to share them on the Intuit Small Business blog by writer Kevin Casey. The short scoop is, I’m not a Fan of it.

Find out why by checking out the full interview on the Intuit blog – “Why It’s a Bad Idea to Check a Job Applicant’s Facebook Profile”.

So what do you think?

To Google or not to Google? That is the question. Leave a comment and let me know your thoughts. I’d love to hear your opinion as well!

For more great reading on this subject, check out one of the most popular posts on TLNT.com by my friend Laurie Ruettimann – “Don’t Facebook Me: Why You Shouldn’t Google During the Recruiting Process”.

Written by Jennifer McClure

LinkedIn Is King In Social Recruiting, But Facebook & Twitter Also Important

The folks at Bullhorn Reach recently took the time to summarize the social media actual activity of recruiters and job seekers in the Bullhorn Reach user network in 2011 (over 35,000 recruiters) across the “big 3” social recruiting platforms – LinkedIn, Facebook & Twitter. The results, while not surprising, are certainly interesting.

A few interesting findings included in the report include:

Recruiters are connected to all three social networks, but are using LinkedIn and Twitter much more than Facebook to recruit talent.

LinkedIn is driving the most views and applications per job posted on the three networks.

Twitter followers are much more likely to apply for a job than connections on LinkedIn or friends on Facebook.

21% of recruiters are connected to all 3 of the “big 3” social networks, but 48% use LinkedIn exclusively.

Agency and corporate recruiters exhibit slightly different connecting and social recruiting strategies across the networks.

2012 Social Recruiting Activity Report

View more documents from Bullhorn Reach

I’d recommend taking a few minutes to review the entire report, but for those of you with a short attention span (like me), Bullhorn summarized some of the results in a handy Infographic as well.

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