Jennifer McClure`

Helping Leaders Leverage Influence & Create Maximum Impact.

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Written by Jennifer McClure

The HOW and WHY of LinkedIn, Twitter & Facebook For Business [Webinar Series]

I get to do many cool things in my job at Unbridled Talent, but one of the best things about my job is the opportunity to travel around and meet professionals who are interested in learning more about how to grow their professional careers or how to implement best practices to improve their company’s performance.

In addition to working with business leaders to define and implement people strategies required to achieve business objectives, I’ve had the opportunity to speak at over 150 conference events, corporate workshops, association meetings and webinars – often about how to utilize social media for career development, why social media matters for business and how to utilize social media tools and resources in Human Resources and Recruiting.

LinkedIn Twitter Facebook

I love my job.

But even though LinkedIn recently reached it’s 10th anniversary, Facebook has turned 9 and Twitter has crossed the 7 year mark, many people are still confused about or unaware of how to best utilize social media tools as business and professional resources. It’s not uncommon for me to talk with someone after an event where the person relates something similar to, “I was skeptical that using social media was something that I (or my organization) needed to do and I didn’t understand it, but now, I believe that it is – and I can!” Best. Feedback. Ever.

And it’s ok.

That’s one of the reasons why Laurie Ruettimann* and I are teaming up to offer a series of upcoming webinars to help business professionals, human resources pros and talent acquisition geeks understand the HOW and WHY of LinkedIn, Twitter and Facebook – and we’d love for you to join us!

We realize that many of you may not be inclined to attend a conference to learn more about how to use LinkedIn, Twitter or Facebook and you also may not have the time or budget resources to do so. So we’re coming to you – in your offices, your cubicles or out on your back deck – via a series of 90 minute webinars to share what we’ve learned about using social media to cultivate awareness, develop your brand/your employer brand and effective ways to nurture both consumer and employment leads in the marketplace.

So here’s the scoop (click on the links for full session descriptions and for registration):

  • Developing a Strategic and Effective Presence on LinkedIn (May 21, 2013 at 2pm ET/11am PT )
  • Essential Elements for a Successful Twitter Presence (May 28, 2013 at 2pm ET/11am PT)
  • Strategies to Establish and Amplify Your Presence on Facebook (June 4, 2013 at 2pm ET/11am PT)

After doing webinars for other companies for years, many of whom charged quite a bit of money, we’d like to offer these webinars at an affordable price ($37 each or $99 for all three) and we’ll also provide everyone who registers with a free toolkit after each webinar that includes a copy of the slide deck, a recording of the webinar and a resource sheet with links to learn more from leading social media resources.

Not available during the specific dates or times? No worries. The webinars will be recorded for access at any time and you’ll still receive the toolkit!

Why are we doing this now? Because we want to help you and we want to share what we’ve learned from years of working as entrepreneurs, recruiters and human resources professionals along with our experience working in a variety of industries – both within corporate America and as external consultants working with some of the best leaders and companies in the world.

Have a question about the webinars or what’s in it for you? Let me know in the comments or you can find both Laurie and I on the interwebs via

LinkedIn – Laurie Ruettimann / LinkedIn – Jennifer McClure

Twitter – Laurie Ruettimann / Twitter – Jennifer McClure

Facebook – Laurie Ruettimann / Facebook – Jennifer McClure

Or just go old school and send me an email!

If you know someone who could benefit from one, two or all three of these webinars, please share this information with your colleagues or clients!

*True story. Laurie is my favorite Cynical Girl, Pixie of the Apocalypse, cat lover and thinker/agitator in the world of work. We “met online” years ago when I found her Punk Rock HR blog, so when we actually met for the first time in person at the 2009 SHRM Annual Conference, we were already BFF’s. Ultimately, Laurie has been one of the most helpful people to me in developing my business and my speaking career and is firmly ensconced in the Unbridled Talent President’s Club. See? Using social media to build real relationships and to grow your business can definitely work!

—–

Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of recruiting & human resources strategy, employment branding and leadership/career development. We offer keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact us to schedule an event or to discuss our strategic consulting and advisory services.

Categories: Blog, Employment Branding, Facebook, LinkedIn, Personal Branding, Social Recruiting, Twitter
Posted on May 8, 2013

Written by Jennifer McClure

Social Media For HR – Now & Next [Interview With Laurie Ruettimann]

I’m on vacation this week – well as much of a vacation as a self-employed person can take – and I’m coming down from a fantastic month of attending and speaking at conferences, as well as connecting with a ton of new professional relationships and long-time social media friends!

However, I wanted to take a moment to share this great Q&A led by Curtis Midkiff with my friend and Cynical Girl – Laurie Ruettimann – from The Hive at the 2012 SHRM Annual Conference. Watch this brief video (email subscribers click through to view) to learn more about:

  • Tips for HR pros who want to get involved with social media for their job.
  • How to find usable info on Twitter
  • Using social media to facilitate connecting with professional relationships online – and offline
  • Is Twitter a credible source of information?
  • How do you use social media to connect different generations (or can you)?
  • Are you doing it wrong by using social media as part of the hiring process?
  • What’s coming next? (Hint: Going retro.)

You can also learn how women like Laurie’s Mom are using Facebook. Now that’s money right there.

SHRM Day 2: Ask an Expert Session: Laurie Ruettimann

Categories: Blog, Facebook, Human Resources, LinkedIn, Twitter
Posted on July 2, 2012

Written by Jennifer McClure

LinkedIn Is King In Social Recruiting, But Facebook & Twitter Also Important

The folks at Bullhorn Reach recently took the time to summarize the social media actual activity of recruiters and job seekers in the Bullhorn Reach user network in 2011 (over 35,000 recruiters) across the “big 3” social recruiting platforms – LinkedIn, Facebook & Twitter. The results, while not surprising, are certainly interesting.

A few interesting findings included in the report include:

  • Recruiters are connected to all three social networks, but are using LinkedIn and Twitter much more than Facebook to recruit talent.
  • LinkedIn is driving the most views and applications per job posted on the three networks.
  • Twitter followers are much more likely to apply for a job than connections on LinkedIn or friends on Facebook.
  • 21% of recruiters are connected to all 3 of the “big 3” social networks, but 48% use LinkedIn exclusively.
  • Agency and corporate recruiters exhibit slightly different connecting and social recruiting strategies across the networks.
2012 Social Recruiting Activity Report
View more documents from Bullhorn Reach
I’d recommend taking a few minutes to review the entire report, but for those of you with a short attention span (like me), Bullhorn summarized some of the results in a handy Infographic as well.

Categories: Blog, Facebook, LinkedIn, Recruiting, Social Recruiting, Twitter
Posted on February 13, 2012

Written by Jennifer McClure

7 Approaches to Recruiting With Facebook [slides & recording]

In my last post, I invited you to join me for a complimentary webcast sponsored by Jobvite – and over 1,400 people registered to attend!

Today, the folks at Jobvite have made the slides and recorded webcast available to everyone on the interwebs, so I wanted to share it with you here in case you weren’t able to make it on Tuesday. (email subscribers may need to click the link below to view)

Jobvite webcast 7_approachesrecruitfb_withjennifermcclure_031511  

View more presentations from Jobvite, Inc.

Unfortunately, some of the formatting of the slides was changed a bit with the upload to slideshare, but the majority of the information is still viewable & there are links to 8 free resources and eBooks to help with understanding how to use Facebook for recruiting at the end of the slide presentation.

If you’d like to view/listen to the entire recorded presentation (with original slide formatting), you can still register for the webcast and view it online at your convenience via Vimeo.

If do you choose to view the recording, I hope you’ll also listen in at the end to hear just a few minutes about the solutions offered by Jobvite. I really appreciate them providing this webcast free of charge and making it available to everyone. They have some great products that are worth checking out!

Categories: Blog, Facebook, Presentations, Social Recruiting
Posted on March 17, 2011

Written by Jennifer McClure

7 Approaches to Recruiting with Facebook – Live Webcast

 

 

On Tuesday, March 15, 2011, I’ll be leading a live, complimentary (i.e. free) webcast:

7 Approaches to Recruiting With Facebook

This webcast is the latest in a series of social recruiting webcasts made available by the folks at Jobvite and I’m super excited that they’ve invited me to participate!

I hope you’ll join us for this hour long webcast on Tuesday, March 15th at 10am Pacific Time/1pm Eastern Time.

Details from the Jobvite webcast registration page:

7 Approaches to Recruiting With Facebook

** How do you make content stick with your target audience?
** Which profiles, pages and ads for jobs should you refine?
** How do you make it easy for employees to drive up referrals?

Facebook is not just for Gen Y. Any corporate recruiter can take advantage of this social network to easily increase quality referrals and attract the right talent — all while reducing costs. All you need is a solid plan. One that is effective, practical and easy for driving the results you want.

Join recently recognized top 25 most influential online recruiter and HR pro to follow on Twitter, Jennifer McClure, for this webcast as she shares the “how tos” and tips on getting the most out of Facebook for your recruiting efforts.

  • New approaches to using Facebook
  • Content that improves engagement and time management
  • Setting up Facebook profiles, pages and advertisements of job openings
  • Making it easy for employees to tap into their network to drive up referrals
  • Tracking and seeing what works

If you can’t make this live complimentary webcast, register anyway to get a link to the recording.

Click on this link to register for – 7 Approaches to Recruiting with Facebook

Learn more about Jobvite by visiting the Jobvite website and following on Twitter or Facebook!

*

Almost 400 people have registered to attend the webcast so far and I hope to “see” YOU there!

If you have questions about using Facebook for recruiting, employee & candidate engagement or employment branding, let me know in the comments and I’ll do my best to address them in the webcast or in a future blog post!

 

Categories: Blog, Facebook, Presentations, Social Recruiting
Posted on March 4, 2011

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