Jennifer McClure`

Equipping people leaders to navigate change — and design the future — with boldness and purpose.

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Written by Jennifer McClure

Creating High-Impact Presentations and Building a Profitable Speaking Business With Jennifer McClure and Dr. Daniel Crosby

photo of Jennifer McClure and Dr. Daniel Crosby

I’ve had the best job in the world for over 10 years now – where I have the privilege of speaking on stages and in training rooms to groups of leaders around the world about how to increase their influence, focus strategically, and make a positive impact at work and in life.

When I stepped out on my own in 2010 to start my business, I had a little bit of experience, a healthy dose of confidence, and a whole lot of hope that I could build the relationships, and create impactful presentations that would result in a successful speaking business.

But like a lot of things in my life where I tend to jump off the cliff first, and then think about my parachute later, I wasn’t fully prepared for what it would take to find my lane, to determine how to set my speaking fees, or how to become a recognized expert.

So, queue admission into the school of hard knocks, where I’ve gained quite an education along the way, and as a result, have ultimately managed to build a business and life that I truly love.

Last year, my friend Dr. Daniel Crosby – who is a great public speaker himself, and was a also my guest on episode 14 of the Impact Makers Podcast, where he talked about understanding human behavior to do well, do good and do you – asked if I would join him on his Standard Deviations podcast to talk about what it takes to create great presentations — and if you’re into that kind of thing, how to actually get paid to speak, which is one of the most frequently asked questions we both receive.

Over a year later, the content of our conversation is still accurate and timely, and I continue to hear from people in Dr. Crosby’s audience who have found it helpful. So I asked him if I could share it with you today, and if you’re interested in crafting great presentations, and/or getting paid to speak, I think you’ll find it helpful.

Topics Discussed In This Episode:​​

  • My path from HR executive to professional speaker, and why I felt like I needed at least 20 years of work experience before starting.
  • How giving away 10% of my time to help others helped me to get started as a speaker, and discover the work that I truly loved.
  • My personal recipe for crafting a great presentation.
  • What comedians and preachers can teach us about giving great presentations.
  • What adult learning theory tells us about what makes for a good speech.
  • Strategies for determining your speaking fee, what can happen if your price is too low, and how to get paid more.
  • Three books that I recommend for speakers to help with picking a lane, determining your pricing strategy, and building a memorable brand.
  • What Dr. Crosby did that 10x’d his speaking revenue.
  • 3 concrete steps to take to build a profitable speaking business.

IMPACT MAKERS PODCAST – EPISODE 46

(Email subscribers – click HERE to listen to the podcast.)

Key Quotes From This Episode:

“I always tell people who want to be a speaker – it’s a journey. I don’t know anybody who is a speaker – who is doing this for a living, or either a big component of their business – who just one day said, ‘I’m going to be a speaker’ – and hung their shingle up and people start clamoring to pay them.” ~ Jennifer McClure

“My advice to people who want to be a speaker? First – what do you know, and how can you give that knowledge away? And if you’re adding value to people while doing that, then they’re going to start asking you to do that more and more.” ~ Jennifer McClure

People & Resources Mentioned In This episode:

FREE RESOURCE: 10 Tips To BUILD YOUR BRAND and LAND Gigs as a Speaker!

Dr. Daniel Crosby LinkedIn

Dr. Daniel Crosby Twitter

Standard Deviations Podcast

Impact Makers Podcast Episode 014: Understanding Human Behavior to Do Well, Do Good and Do You with Dr. Daniel Crosby

Standard Deviations Podcast Episode 14: Jennifer McClure – On Becoming a Public Speaker

Centennial, Inc.

Mike Sipple, Sr.

Michelle Cushatt 

Million Dollar Speaking: The Professional’s Guide to Building Your Platform by Alan Weiss

Million Dollar Consulting: The Professional’s Guide to Growing a Practice by Alan Weiss

Ryan Estis

Jane Atkinson

The Wealthy Speaker 2.0: The Proven Formula for Building Your Successful Speaking Business by Jane Atkinson

Platform: Get Noticed in a Noisy World by Michael Hyatt

Laurie Ruettimann

Jon Acuff

Toastmasters International

Connect with Jennifer:

Send her a message [https://jennifermcclure.net/contact/]

On LinkedIn: http://www.linkedin.com/in/jennifermcclure

On Twitter: https://twitter.com/JenniferMcClure

On Instagram: https://www.instagram.com/jennifer_mcclure/

On Facebook: http://www.facebook.com/JenniferMcClureSpeaker

Categories: Blog, Podcast, Speaking
Posted on October 15, 2020

Written by Jennifer McClure

Developing a Strong Personal Brand That Enables You to Lead From Where You Are

photo of Jennifer McClure

Sometimes, I have the honor of being a guest on other podcasts or webinars, where I’m typically asked to share about one or more of the topics that I’m passionate about, including leadership, speaking, and personal branding, and I wanted to share one of those recent conversations with you.

Shortly after the world changed for us all as a result of a global pandemic, my friend,  Erich Kurschat – who is the owner of Harmony Insights LLC, as well as the founder of an inclusive mastermind community called HRHotSeat – started scheduling half hour conversations over the lunch hour with people in his network to be intentional about connecting, and also to stay inspired in order to do his best work.

Back in June of 2020, I joined Erich for one of these lunch date conversations, where we chatted about the importance of personal branding for leaders at all levels, why introverts do not get a pass when it comes to personal branding, and how you can grow and develop your personal brand without having to be a speaker, a blogger, or an online Influencer.

I asked Erich if I could share the conversation with you, and he graciously agreed. So I hope that you enjoy it, and get a few takeaways from it that you can apply to your career.

Topics Discussed In This Episode:​​

  • The importance of having a personal brand and being known for something / your expertise / doing great work.
  • The need to embrace your position as a leader – regardless of your position in an organization.
  • Why introverts do not get a pass when it comes to networking and Personal Branding.
  • Why you shouldn’t get hung up on the term “Personal branding”. Yes, it’s marketing, but truly it’s about becoming known, so you can be discovered for opportunities.
  • Growth and impact comes from challenging yourself and doing hard things
  • Does personal branding extend outside of your professional life?
  • Ways to develop and build a strong Personal Brand beyond becoming a speaker or having your own blog.
  • How my journey to become a professional speaker began with teaching what I knew – even if it wasn’t something that I was passionate about.

IMPACT MAKERS PODCAST – EPISODE 42

(Email subscribers – click HERE to listen to the podcast.)

Key Quotes From This Episode:

“You’re in a leadership role in your organization, whether you have a leadership title or not. By being in the people profession, people are looking to you for leadership.  So you have stepped into the light. There will be heat.” ~ Jennifer McClure

“An HR leader’s Personal Brand is so synonymous with the company that they work for – in both the quality of the people that work there, as well as the culture – that HR leaders who are still taking a back seat, and not taking active steps to develop their Personal Brand are not only hurting their careers, they’re also hurting their companies.” ~ Jennifer McClure

People & Resources Mentioned In This episode:

HRHotSeat Mastermind Community

Harmony Insights

Harmony Insights Lunch Dates

Erich Kurschat LinkedIn

Steve Browne

HR On Purpose !! Developing Deliberate People Passion – by Steve Browne 

HR Rising !! From Ownership to Leadership – by Steve Browne 

Kary Oberbrunner

Impact Makers Podcast Episode 9 — Prison to Plan to Payoff: Becoming an Entrepreneur with Kary Oberbrunner

Storybrand – Clarify Your Message

Donald Miller

DisruptHR

—–

Connect with Jennifer:

Send her a message [https://jennifermcclure.net/contact/]

On LinkedIn: http://www.linkedin.com/in/jennifermcclure

On Twitter: https://twitter.com/JenniferMcClure

On Instagram: https://www.instagram.com/jennifer_mcclure/

On Facebook: http://www.facebook.com/JenniferMcClureSpeaker

Categories: Blog, Personal Branding, Podcast
Posted on September 25, 2020

Written by Jennifer McClure

Four Strategies to Meet Business Challenges in the Future and Deliver Maximum Impact on Results

I’m very fortunate that my dream job is also my day job, and through my work as a professional speaker, I have the opportunity to speak at conferences and events around the world to leaders in a variety of organizations.

Typically, I’m speaking about topics related to making an impact through people strategies, effective leadership, and personal branding, and one of my favorite audiences to speak to includes human resources leaders.

As a former HR leader and executive, I’ll always have a special place in my heart for HR and People leaders, and I’ve got tons of stories that I can share from my own personal experiences to connect with them.

While reviewing various audio and video files from past speaking events recently as I prepare for a website update, I came across the audio from my 2016 Mega Session at the SHRM Annual Conference, which was held in Washington DC. SHRM is the largest HR association in the world, with over 350,000 members, and every year, their annual conference draws 20,000 people or more. I’ve had the pleasure of speaking at the conference every year since 2012, and leading MEGA sessions – which can sometimes include over 2,000 people.

I decided to share the full audio from my MEGA session at the conference with my podcast listeners, because even though I’m speaking to a room full of HR leaders and many of the stories are HR-related, the core message is about how to make the most impact at work, and the strategies and advice shared can be applied by any leader who wants to make a difference.

Also, this particular program is my most popular keynote speech, which I’ve been giving in some form since 2014. If you’re interested in what makes an effective keynote that’s received countless positive testimonials, has takeaways for audience members at all levels of an organization, and has earned multiple 6-figures in income for me, pay attention to the structure of this program. You’ll hear numerous stories, learn four key points, and also get some great takeaways that can be applied immediately.

Although I’ve thought about retiring this program for the last couple of years, it continues to be requested – and I love delivering it. It’s updated regularly to keep the data current, and I’ve since made the stories shared in this version sharper to meet the shorter keynote slot times that are becoming more common, but the bones are still good bones.

I hope you enjoy listening to my signature keynote – The Future of HR: 4 Strategies to Meet Business Challenges in the Future and Deliver Maximum Impact on Results!

IMPACT MAKERS PODCAST – EPISODE 39

(Email subscribers – click HERE to listen to the podcast.)

Show Highlights:

  • The top challenge global CEOs predict for their organizations in the future
  • How to make the most impact in your business, through analyzing data to make decisions
  • The difference between “being strategic” and thinking strategically
  • How to identify the most important problems that your business is facing, and take the lead in developing solutions
  • Why the ability to influence others is a super power, and is key to creating impact at work and in life

More Info and Resources:

King University
SHRM Annual Conference & Exhibition
Jennifer McClure / Keynote Speaker

—–

Thanks to King University, who’s support makes this podcast possible! King is proud to offer sixteen online degrees with accelerated programs and affordable tuition so you can start a new career faster than ever. You can choose from programs in technology, communication, and business – like an online MBA with six concentrations including human resource management. And because the program is offered fully online, you can earn your degree on your own schedule in as little as 16 months. Visit https://online.king.edu/impactmakers to learn more about the King Difference today.

Categories: Human Resources, Leadership, Podcast
Posted on February 27, 2020

Written by Jennifer McClure

How to Start a Movement — The Origin Story of DisruptHR

 

As the Chief Excitement Officer of DisruptHR, I’m often asked to share how DisruptHR got it’s start. Were we planning to start a movement? Did we have plans for it to grown into what it’s become today? The easy answer to both of those questions is “No.” 🙂

You may already be familiar with DisruptHR. But I’m sure there are some who’ve never heard of it, or they have, but they’re not quite sure what it is, and if it’s something they should get involved with.

So I decided to share the origin story in an episode of the Impact Makers podcast. And whether you’re a huge fan of DisruptHR or not, I think you’ll get some great takeaways!

DisruptHR has grown from an idea shared over lunch, to a global community that has helped thousands of people around the world to get their ideas heard, and to connect with like-minded people.  It was created out of a desire to encourage leaders to take risks, to stir the pot and to “disrupt” in order to succeed.

My hope is that by listening to this episode, you’re encouraged to go out there, find a place where you can start dancing, get somebody else to dance with you, bring on even more people, and create the change you want to see in the world!

You can listen to the Impact Makers podcast on your favorite podcast platform, or by clicking the link below. (Email subscribers will need to click here to access this post online and see the link.)

IMPACT MAKERS PODCAST – EPISODE 34

More Info and Resources:

King University Online

Creating A Movement In HR: The Power To Create Change | Jennifer McClure | DisruptHR Talks

How to Start a Movement | Derek Sivers | TED Talks

First Follower: Leadership Lessons from a Dancing Guy by Derek Sivers

Guy #3 by Seth Godin

Ignite Talks

DisruptHR

DisruptHR website

DisruptHR videos

DisruptHR cities

DisruptHR Cincinnati

DisruptHR Cincinnati 1.0 videos

DisruptHR Denver

Chris Ostoich: LinkedIn | LISNR

Steve Browne: LinkedIn | Impact Makers Podcast Episode 3 – The Heart of Human Resources with Steve Browne

Laurie Ruettimann: Website | Impact Makers Podcast Episode 2 – The Thriving Contrarian with Laurie Ruettimann | Why Not You | Laurie Ruettimann | DisruptHR Talks

Mary Faulkner: LinkedIn

“The First Follower transforms a lone nut into a leader. If the leader is the flint, the First Follower is the spark that sets the fire.”

“The Second Follower is a turning point: it’s proof the First has done well. Now, it’s not a lone nut, and it’s not two nuts. Three is a crowd, and a crowd is news.”

—–

Thanks to King University, who’s support makes this podcast possible! King is proud to offer sixteen online degrees with accelerated programs and affordable tuition so you can start a new career faster than ever. You can choose from programs in technology, communication, and business – like an online MBA with six concentrations including human resource management. And because the program is offered fully online, you can earn your degree on your own schedule in as little as 16 months. Visit https://online.king.edu/impactmakers to learn more about the King Difference today.

Categories: DisruptHR, Podcast
Posted on January 8, 2020

Written by Jennifer McClure

Where In The World Has McClure Been?

IMPACT MAKERS PODCAST – EPISODE 30

Well, hello there!

Did you miss me? You’re probably like, “miss who? New phone, who dis?” 😉

Well it’s your old friend, or in some cases, you’re new friend, and I’m back with a new episode of the Impact Makers podcast!

 

 

And just as before, my goal is to help you create maximum impact at work and in life through building a career that you love, and living a life that matters. If you’re a prior listener, then you know that this is actually Episode 30 of the Impact Makers podcast. And if you’re brand new – I’ve got great news for you – there are 30 fantastic episodes prior to this, that I’d encourage you to go back and listen to.

There are episodes on how I got my start as a professional speaker, tips and strategies for you to build effective relationships and a powerful personal brand, as well as interviews with some fantastic practitioners and entrepreneurs that you can learn from, who are using their expertise and influence to make a difference in the lives of others. If you haven’t already, please hit pause, and make sure that you’re subscribed to this podcast on your favorite podcast platform, so you don’t miss any episodes going forward!

Since I started podcasting in early 2018, I’ve heard from so many of you who have enjoyed the interviews, and the solo episodes, and I really appreciate your feedback. It makes me so happy to see someone posting online that they’re listening, or sharing their takeaways. It’s also been great to see people connecting with some of the guests on the show, and finding ways to help each other grow their careers or their businesses.

I do want to give a shout out to a few people, who are not only great supporters, but who also have not let me forget that they’re listeners of the podcast, and are waiting for new episodes. Your encouragement – and prodding – has really helped me to get back on track, and I appreciate you more than you know.

So, thanks to my brother – Dr. Jeffrey H. Johnson, who has always been the biggest Fan of this podcast. Jeff is a well-known and respected cardiologist in Knoxville Tennessee, and not only does he keep my 84-year-old mom up-to-date on the latest with my podcast, he’s probably shared it with more people than any other listener. I appreciate you so much for doing that Jeffrey!

I’d also like to thank Bruce Waller. Bruce is an author, speaker and relocation executive from Dallas Texas, and we originally connected online, because each week he shared his top takeaways from the Impact Makers podcast on social media. We’ve since met in person at several events, and he never fails to mention that he’s waiting for the Impact Makers podcast to come back soon. Thank you for the encouragement, Bruce, and good-natured prodding!

Another person who has not let me forget that I have a podcast that needs new episodes is Wendy Daily. Wendy is an HR and recruiting practitioner from Brookings, South Dakota, who also has a weekly podcast called The HR Social Hour Half-Hour Podcast, along with her co-host Jon Thurmond. Wendy listens to podcasts every day on her commute to Sioux Falls. I’ve driven that route, and while the corn and hay fields of South Dakota are lovely, it’s not super exciting. So, I’m happy to get the Impact Makers podcast back in her rotation!

Of course, there have been others, and I’ve definitely heard you. And I’ve missed being in your ear buds, in your car, or with you on the treadmill at the gym each week. I’m really excited to be back with you, and I look forward to being a part of your weekly personal development practice.

Quick Life Update

So, what’s been up with me while we were apart? Plenty of good things, and of course, some challenges along the way. In other words, life as a human. 🙂

2019 started off with a bang, and I landed my largest client to date, after almost 10 years of running my own business. Since then, we’ve partnered together on a number of awesome things this year, and I look forward to continuing to work with them in the future.

In May, I knocked another state off of my goal to speak at an event in every state, by speaking at the Montana SHRM Conference. Montana had been at the top of my goal list for quite awhile, and thanks to the Montana conference team, we were able to make that happen. (Now, I’m looking at you Alaska!)

I’m also National Park lover, and avid road tripper, so I was also able to schedule a few extra days to drive through the lovely state of Montana, and to visit Glacier National Park. The park wasn’t fully open yet for the season, so of course I’ll have to go back, but I’m not sad about that. It was gorgeous!

On another note, some of you may know that I also have a second “day job” with my other company called DisruptHR, where I’m the Chief Excitement Officer. If you’re not familiar with DisruptHR, you can learn more at disrupthr.co. We help local organizers around the world to plan and organize events where people can share their ideas, and get their messages heard about the workplace and the future of work, by giving 5-minute Talks.

DisruptHR started right here in my city – Cincinnati  – in December 2013, and this year, we licensed our 157th city! DisruptHR events have now been held in 37 countries, and in multiple languages around the world — AND over 4,300 DisruptHR Talks have been given. You can view and share any of those 4,000+ videos right from our website.

DisruptHR is truly a labor of love for me and my business partner – Chris Ostoich – and it’s been a real joy to see what it has become for so many people around the world. I’ll be sure to share more about DisruptHR in a future episode of this podcast.

On a not so good note, I had a horseback riding accident in July 2013 that absolutely knocked me off my game physically and mentally – for longer than I would have liked. I’ve been riding horses for over 50 years, and my equine partner Roxxy is one of the best things that’s ever happened to me. However, this was a freak accident where she was spooked by something unseen, which ended up with me on the ground unconscious while she ran away without me.

I was extremely thankful to be able to get up and walk away – and thankful that she ran back to her stall in the barn. I tried to dismiss the idea that I seriously hurt for awhile, but after experiencing some issues with temporary vertigo, and considering the fact that I might have one or more broken bones, a visit to the emergency room was in order. Ultimately, it took several weeks after the head injury for me to be able to focus, and my body is still healing physically in some ways.

I’m extremely grateful to be on the mend, and also to have an adult son who likes to remind me that I’m not bouncing back the way I used to, because I’m “old.”. (Thanks, Andy.) You gotta love a kid who will always keep you humble. Too bad, he doesn’t remember where his inheritance may or may not come from.

Back to the good stuff, I expanded my team by hiring a Project Manager this summer, and I couldn’t be more thrilled with the work we’ve been able to accomplish thus far. Thanks to both Angie Kline, and also my podcast producer – Danny Ozmet from Emerald City Productions – Team McClure is stronger than ever, and we have some great things in store for the rest of this year – – and beyond.

More recently, I knocked the number one item off of my bucket list in September, with a dream vacation to Ireland, for the sole purpose of galloping a horse on a beach. Thanks to a Friesian cross mare – Honey – from Dingle Horseriding in Dingle, Ireland, I was able to accomplish this goal in grand fashion.

Dingle Horseriding

I had so much fun on a half day mountain, trail and beach ride. I can’t believe I waited so long to visit Ireland. I definitely plan to head back to the Emerald Isle, and no doubt horses will be involved once again!

Of course, I’ve also been doing my “day job” throughout the year, speaking at conferences and corporate events around the world. I’m truly blessed to be living my dream, while also living the hashtag “the speaker life”. If you’d like to keep up with some of my on-the-road shenanigans, and equine adventures, you can follow me sharing only the best parts of my life (like most everyone else) on Instagram at jennifer_mcclure.

I’m excited about heading to Panama City, Panama next week, to join a corporate client at their annual HR conference, so while I’m there, I hope to be able to sneak a peek at one of the seven wonders of the modern world – the Panama Canal!

So that’s what’s been up with me. Life is not only good, it’s great. And I’m extremely grateful.

What’s Next?

So, what’s next for the Impact Makers Podcast?

I’ve got good things planned for us here. While there will still be interviews from time to time with people who are making an impact with their lives and careers, I’ll also be doing more solo episodes, where I’ll be teaching about topics related to building your expertise, growing your relationships and influence, and communicating with impact.

I hope you’ll subscribe, and tune in each week. I truly appreciate you being a part of the Impact Makers community, and I wish you all of the success that you can stand throughout the next week!

Categories: Podcast
Posted on November 25, 2019

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