Jennifer McClure`

Equipping people leaders to navigate change — and design the future — with boldness and purpose.

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Written by Jennifer McClure

The Best Articles & Resources for Leaders Transforming the Future of Work: September 2023

Each week, I send a brief email newsletter to leaders seeking to disrupt and transform the future of work.

In this weekly letter, I share my learnings and experiences from over 3 decades of work as a human resources leader, executive coach, and entrepreneur, along with tools, tips and resources that are personally curated to help leaders establish credibility, communicate confidently, and lead with impact.

If you’d like to receive the weekly Impact Makers email newsletter, you can subscribe HERE.

Following are a few of the best resources that I created, read, reviewed, and shared in the month of September 2023.

HIGH-IMPACT LEADERSHIP:

I’ve made it a personal goal to try to watch every DisruptHR Talk ever given. With over 6,500 videos (and growing every week) in our library, that goal may be slightly unreasonable. However, by watching at least a couple of videos each week, I find gems like this 5-minute DisruptHR ROC Talk by Cory Raggi, SHRM-SCP – Chief Operating Officer at RDG+Partners.

In this well-delivered Talk, Cory shares that being nice does not mean that we’re weak, submissive, or ineffective as leaders — and being positive doesn’t mean being that we’re being naive.

The Edge of Optimism | Cory Raggi | DisruptHR Talks ​

PERSONAL BRANDING / THOUGHT LEADERSHIP:

Have you noticed some of the new badges popping up on LinkedIn profiles designating someone as a “Top Human Resources Voice“, or “Top Leadership Voice“, or “Top Personal Branding Voice“, and wondered how you could get recognized for your expertise on LinkedIn? Well, I’ve got the scoop for you!

Collaborative articles are knowledge topics published by LinkedIn with insights and perspectives added by the LinkedIn community. These articles begin as AI-powered conversation starters, but anyone can add insights to share their knowledge and expertise, which makes the articles better.

I was pleased to recently receive a “Top Leadership Development Voice” badge, and I regularly look for opportunities to contribute to articles related to public speaking, personal branding, and human resources. I’d love to add those badges to my profile as well.

✏️ Find collaborative articles on LinkedIn to contribute to related to your areas of expertise (and maybe get your own Top Voice badge!)

When you meet someone new, how can you learn about their work quickly? How can you really get to know them and what matters to them — beyond their boilerplate (ahem: boring) job description? How do you get past the standard spiel and talk about the juiciest parts of their work? Lee Price shares 10 conversation quick-starters she uses to get people talking about their work.

​✏️ Conversation Quick-Starters: How to Get People Talking About Their Work by Lee Price

HUMAN RESOURCES / PEOPLE & CULTURE:

My good friends at Humareso are hosting The H-ROI Summit October 25th – 27th, 2023. This virtual learning opportunity is designed for leaders who are looking for a valuable learning experience that offers practical advice, instruction, and personalized coaching.

It’s led by actual HR practitioners Sarah Morgan, Keirsten Greggs, Lorena Pabon, MHSA, SHRM-CP, and BJ Anderson, SHRM-SCP, SPHR, so you know this will be good.

Register to attend: The Human Return on Investment Summit – H-ROI 2023

“What’s one of the most important but often overlooked skills that I’ve developed over my career as a Chief People Officer?”

Tracie Sponenberg recently shared her perspective on this question in a post here on LinkedIn, and she also shared a link to this interesting article, which provides you with a clue to her answer.

✏️ Adaptability in the workplace: Defining and improving this key skill via BetterUp

Gallup‘s research paints a grim portrait of corporate culture in the U.S., and a recent survey found that only 2 in 10 employees feel strongly connected to their organization’s culture. This article lays out the problem, and shares four steps that leaders can take to execute effective culture transformation.

✏️ Diagnosing a Broken Culture — and What to Do About It via Gallup

​Is it possible for companies to protect employee autonomy, engagement, and well-being, as well as job flexibility while also ensuring efficiency and productivity through a period of economic uncertainty and slower growth?

This author’s research into how organizations unlock the productivity of neurodivergent and disabled workers points to a way forward — one that allows leaders to accommodate the unique needs of every team member.

✏️ The Radical Promise of Truly Flexible Work via Harvard Business Review

Storytelling is indispensable in business, especially today and into the future, when alignment between mission, values, employees, and customers is more important than ever. Creating a compelling Purpose Story is the key to making your mission and values stick.

Storytelling in Business Case Study: Making Your Mission an Values Stick by Kindra Hall

Katrina Kibben is a prolific blogger and job post writing expert (If your job posts suck? They can help.) who curated and shared a list of interesting and helpful people in the HR, recruiting and DE&I spaces recommended for others to follow and learn from. I’m blessed to know and follow a little over half of the people on this list already, and I look forward to getting to know the others as well.

✏️ 19 Recruitment And HR Experts To Follow On LinkedIn by Katrina Kibben

RECRUITING & TALENT ACQUISITION:

Globally, approximately 150 million jobs will shift to workers 55 and older by the end of the decade. Yet, programs to support a multi-generational workforce are rare.

This report from Bain & Company Inc. emphasizes the necessity to retain and recruit older workers, to understand their workplace motivations, to re-skill them for the upcoming decade’s capability needs, and to leverage their strengths — allowing them to excel in their areas of expertise. Because we’re gonna need them.

Better with Age: The Rising Importance of Older Workers

BOOK OF THE MONTH:

Another mention here for Kindra Hall, a sought-after keynote speaker at conferences and corporate events who is an expert on the power of effective storytelling for individuals and businesses alike.

Her first book (published in 2019) highlights the transformative role of storytelling in business and identifies four essential brand stories: value, founder, purpose, and customer. This book is one of my favorite, and serves as a guide for crafting compelling stories and showcases their practical application in various contexts.

Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business by Kindra Hall

FROM MY POINT OF VIEW:

New leaders: How can you lead with purpose, clarity, and vision?

In this article, I provide a roadmap for new leaders based on my decades of experience mentoring and coaching high-performing leaders. The 5 strategies shared will help you build trust with your team, and guide you as you shape your leadership legacy.

✏️ 5 Things New Leaders Should Do to Set Themselves Up for Success

In the current era of hybrid and remote work, fostering genuine employee connection is crucial for engagement and productivity, but achieving it requires a nuanced approach despite the ease of digital communication. In this article, I discuss the challenges of building a connected workplace, a story of a new hire almost lost due to these challenges, and what leaders can do to ensure that employees experience connection to their work, to their leader, to their team, and to the organization.

✏️ Employee Engagement in the Digital Age: The Essential Role of Connection in Remote Work

Can you describe your experience at your current company in one word?

The chances are high that this word – whether invigorating or daunting – offers a snapshot into your company’s culture.

In this article, I dive deep into the intangible yet powerful aspect of company culture. I also discuss its undeniable impact on your organization’s ability to attract top talent, boost employee engagement and productivity, reduce turnover, and enhance your employer brand.

✏️ How to Create a Company Culture That Attracts and Retains Top Talent: 4 Essential Elements

A well-crafted business case is essential for winning approval for proposals — even those with great potential. It’s not enough to simply present a solution; you must also define a clear and measurable problem, quantify the business impacts, and show how your ideas can solve the problem and improve results.

This article shares the story of an HR leader who was unable to get executive approval for a leadership development program, why her proposal was not successful, and what needed to be done to build a successful business case.

✏️ 4 Steps to Building a Business Case That Will Get Your Proposals Approved

THE IMPACT MAKERS PODCAST:

Episode 90 of the Impact Makers podcast features Innovation Coach Ellia Harris discussing creative problem-solving, ideation tools, AI tools like ChatGPT, and thinking outside the box.

If you’re stuck in the same thinking patterns, this episode can help you break out and find new and creative solutions to problems.

Simplify Creative Problem-Solving and Innovation Using Light Bulb Thinking™ With Innovation Coach Ellia Harris

On this episode of the Impact Makers podcast, leadership coach Sonya Shelton discusses the importance of having a clear vision for organizational success. Sonya shares actionable insights to identify your core ‘WHY’, and its pivotal role in leadership. She also talks about the symbiotic relationship between strategy and culture, and how to address the alarming rise in work-related stress.

Discovering Your Why: How Clarifying Your Vision Can Transform Your Organization and Create a Bigger Impact

On episode 92 of the Impact Makers podcast, Dr. Daniel Crosby and I unpack the art and science of what makes for an impactful presentation, as well as how to navigate the intricate dance of setting speaking fees that will get you booked and paid for the right opportunities to share your message with the ideal audience.

Whether you’re aiming to enhance your presentation skills or monetize your speaking prowess, this revealing conversation offers actionable steps and practical recommendations to elevate your game.

Creating High-Impact Presentations and Building a Profitable Speaking Business With Jennifer McClure and Dr. Daniel Crosby [Replay]​

In this episode of the Impact Makers podcast, I chat with my friend and professional resume writer Chris Villanueva about the evolving landscape of the future of work, the skills that will be most sought after in upcoming years, and strategies for effective networking in a world where more and more people are working remotely.

Whether you’re an ambitious job seeker or a business leader, this episode provides valuable insights for navigating career advancement and fostering meaningful relationships in the digital age.

My Best Career Advice to Position Yourself for the Job You Want with Jennifer McClure and Chris Villanueva​

FIND ME AT UPCOMING SPEAKING EVENTS & CONFERENCES:

October 11, 2023 – Corporate Client

(Workshop) “Hiring for Trust: Behavioral Interviewing for the Modern Manager”

October 25, 2023 – Corporate Client

(Workshop) “Hiring for Trust: Behavioral Interviewing for the Modern Manager”

October 26, 2023 – Broadview Heights, OH: Northeast Ohio SHRM

I’ll be discussing The Future of HR, along with John Bernatovicz, Tim Sackett, SPHR, SCP, George Sample, MBA, SPHR, and Lauren Rudman, SHRM-SCP, SPHR

October 25, 2023 – ComplianceIQ

(Webinar) “The Future of HR: 4 Strategies to Meet Business Challenges and Deliver Maximum Impact on Results”

November 13, 2023 – Washington, DC: National Association of Broadcasters Leadership Foundation Human Resources and Diversity, Equity and Inclusion Forum

(Keynote) “Future-Ready HR: Unlock Your Potential to Drive Business Success and Thrive in the Future of Work”

Categories: Blog, Human Resources, Leadership, Personal Branding, Recruiting
Posted on October 16, 2023

Written by Jennifer McClure

The Best Articles & Resources for Leaders Transforming the Future of Work: August 2023

Each week, I send a brief email newsletter to leaders seeking to disrupt and transform the future of work.

In this weekly letter, I share my learnings and experiences from over 3 decades of work as a human resources leader, executive coach, and entrepreneur, along with tools, tips and resources that are personally curated to help leaders establish credibility, communicate confidently, and lead with impact.

If you’d like to receive the weekly Impact Makers email newsletter, you can subscribe HERE.

Following are a few of the best resources that I created, read, reviewed, and shared in the month of August 2023.

HIGH-IMPACT LEADERSHIP:

Great leaders promote a culture of curiosity – they lead with questions, not answers.

✏️ The 50 Most Powerful Questions Smart Leaders Can Ask by Gustavo Razzetti

PERSONAL BRANDING / THOUGHT LEADERSHIP:

Can you answer the question “What do you do?” in one sentence that makes someone want to know more?

✏️ How to Simplify the Way You Talk About Your Work (No Jargon Allowed) by Lee Price

I enjoyed this discussion on how to use writing to connect with your audience and communicate who you are as a thought leader.

🎧 Steal the Show podcast — How to Use Writing as a Thought Leader with Michael Port and Queena B.

PRESENTATIONS & PUBLIC SPEAKING:

To succeed as a professional speaker, you need a plan.

On this podcast, Dan Irvin shares his 4-step prospecting and contact strategy, and the systems he’s developed that have turned his speaking business into a well-oiled machine generating over 6-figures a year.

🎧 The Speaker Lab Podcast: The 6 Step System to Book More Paid Speaking Gigs with Dan Irvin, M.A.Ed/Adult Education and Training

In this podcast, popular keynote speaker and New York Times best-selling author Jon Acuff shares his 15-year speaking journey, and the lessons he wishes he had known when he first started.

🎧 Speak Like a Pro: A Crash Course in Public Speaking

DIVERSITY, EQUITY, INCLUSION & BELONGING:

On August 1, 2023, Living Corporate, a media network focused on centering and amplifying Black and brown voices at work launched the Living Corporate Collective, an invite-only virtual space that will empower, educate, and elevate all of its members by facilitating monthly private webinars and sharing resources on the landscape of DEI and HR.

🎟 I’m in! Join me.

The W.K. Kellogg Foundation (one of the largest philanthropic Foundations in the US) created this toolkit to share their experiences, lessons and recommended tools and resources for implementing racial equity strategies as part of an HR function.

🗄 HR Toolkit for Racial Equity

HUMAN RESOURCES / PEOPLE & CULTURE:

Jennifer Kim’s focus is on teaching startups how to hire + grow, and in this post, she shares 3 lines of questioning to help founders or c-suite leaders filter out mediocre and incompetent people leaders from the applicant pool for Head of People jobs.

✏️ 3 interview questions to sniff out Heads of People who can’t deliver by Jennifer Kim

Employee engagement levels reached a record high in 2022, but it’s also the second year in a row where worker stress reached record levels as well.

🗄 Globally, Employees Are More Engaged — and More Stressed via Gallup

Lots of interesting insights in this report, including the significance of pay and compensation to today’s workforce, the importance and impact of flexibility, an increased desire for caring workplace cultures, and the effects of uncertainty about the future.

🗄 People at Work 2023: A Global Workforce View via ADP Research

New research highlights three key times when bringing employees and teams together in person creates lasting connection.

✏️ In the Changing Role of the Office, It’s All about Moments That Matter via Microsoft WorkLab

The big brains and researchers at The RBL Group believe that HR functional effectiveness is about creating value for all stakeholders. Through extensive research and practice, they’ve identified 10 dimensions to create value-based HR, ensuring that HR is not about HR, but about creating value.

✏️ What Makes an Effective HR Function? via The RBL Group

RECRUITING & TALENT ACQUISITION:

Fifty-seven percent of job seekers are already using social media as part of their job search.

I was interviewed to share some tips – as well as key mistakes to avoid – in this article on Dice.com.

✏️ How to Use Social Media to Land a Job in Tech

BOOK OF THE MONTH:

One of the books I recommend to anyone interested in pursuing professional speaking is The Wealthy Speaker. The book covers in detail how to set yourself up for success as a professional speaker, including mindset, positioning, marketing, fees, creating an epic speech, and more.

A third and updated edition was released earlier this year. I’ve read all three, and always appreciate the refresher, as well as the new topics addressed, because the world (and the business of speaking) is ever-changing.

📕 The Wealthy Speaker 3.0: Your Recipe for Building the Speaking Business of Your Dreams by Jane Atkinson

FROM MY POINT OF VIEW:

Recently, I joined Bill Banham on the HRchat podcast to discuss all things DisruptHR LLC.

We spoke about the unanticipated wild ride that DisruptHR has been on over the last 10 years, and how it continues to grow expand around the world. I also highlight some standout events, some of my favorite DisruptHR Talks, and who my dream speaker would be. (You’ll never guess.😉)

🎧 A Decade of Disrupting HR: HRchat Episode 614 with Jennifer McClure

What the heck is a “balcony person”? And why would you want to be one?

As a leader, one of the most meaningful ways that you can make an impact in the lives of those that you lead and serve is to be a balcony person for them.

✏️ How to Lead with Impact: 4 Key Traits of Mentors Who Make a Difference

Are you a lifelong learner? If you want to be a successful leader, the answer has to be yes.

How do you create a customized leadership development plan that will help you become the best leader you can be?

✏️ 6 Resources to Create a Leadership Development Plan to Fuel Continuous Personal Growth and Career Success

In the ever-evolving future of work, it’s more important than ever to hire exceptional talent.

But beyond qualifications and experience, how can you discern if a candidate is truly exceptional?

✏️ Hiring for Success: An Interviewer’s Guide to Identifying Job Fit and Future Potential

When I’m given the opportunity to speak to an audience – whether from a stage, in front of a camera in my home office, or in a corporate conference room, it’s important to remember that being a “good” or “great” speaker isn’t about just sharing; it’s about resonating. And while every performance may not be a home run, there are certain missteps that I (and you) should avoid.

✏️ How to Deliver a Killer Presentation: Avoid These 5 Common Mistakes

You don’t have to be a famous celebrity or invent something that changes how millions of people engage with the world in order to make a difference. Every act of kindness, every word of encouragement, and every moment of connection has a ripple effect that impacts the people you come across every day.

✏️ You Don’t Have to Be Perfect to Lead With Impact: 5 Ways to Make a Difference

THE IMPACT MAKERS PODCAST:

Want to discover innovative strategies to attract top talent, enhance HR processes, and redefine employee engagement in the future of work? I’ve got ideas you…

🎧 Transformative HR Leadership: Embracing Disruption and Shaping the Future of Work with Jennifer McClure and Shari Simpson, SHRM-SCP, MBA, MHRM

Khalilah “KO” Olokunola shares her personal story from the streets, to prison, to a job as the Chief People Officer of a for profit organization with the social mission to unite gang rivals and decrease violence, and now to boardrooms and training rooms around the world equipping leaders to create more impact.

🎧 From the Block to the Boardroom: Impact Architect Khalilah Olokunola Breaks Boundaries in HR

Zachary Nunn – CEO of Living Corporate – shares how he transformed his frustration with performative corporate DE&I efforts into a multimedia diversity, equity, and inclusion network that centers and amplifies Black and brown professionals in the workplace through narrative storytelling.

🎧 Amplifying Black and Brown Voices in the Workplace With Zachary Nunn, Founder of Living Corporate

Noah Warder – Head of People at Guusto shares about building people-centric cultures that provide purpose, well-being, and opportunities for all.

We also discuss the value of simplifying HR, quantifying ROI for people strategies, the importance of trust and transparency in fostering a strong company culture, and leveraging conflict for optimal results.

🎧 Creating People-First Cultures Through Transparency, Trust, and Transformative HR With Noah Warder

Diversity, Equity & Inclusion practitioner, speaker, and podcast host Shahzia Noorally, M.Ed (she/her) discusses challenges and biases that persist in traditional leadership models. We also explore the concept of sponsorship versus mentorship, which can create a space for authentic expression, and amplify not just talent, but also the voices that often go unheard.

🎧 Challenging Traditional HR Paradigms to Create More Inclusive and Equitable Workplaces With Shahzia Noorally

FIND ME AT UPCOMING SPEAKING EVENTS & CONFERENCES:

Fall conference season is gearing up, and I’ll be speaking at the following events. I would love to connect IRL if you’ll be there too!

9/20/2023 – Edmonton, AB: Jobber Choose Your Impact Day

Superhero Leadership: Accept the Challenge, Push Past Uncertainty & Embrace the New World of Work

9/27/2023 – Dallas, TX: Federal Reserve Bank Minorities in Banking Forum

Defining and Communicating Your Personal Brand to Help Your Career and Your Organization Grow

10/3/2023 – New York, NY: LinkedIn Talent Connect

Transforming Your HR Team to Deliver Maximum Impact in Today’s Competitive Environment

10/26/23 – Broadview Heights, OH: Northeast Ohio SHRM

I’ll be discussing The Future of HR, along with John Bernatovicz, Tim Sackett, SPHR, SCP, George Sample, MBA, SPHR, and Lauren Rudman, SHRM-SCP, SPHR

 

Categories: Blog, Diversity Equity and Inclusion, Future of Work, Human Resources, Leadership, Personal Branding, Recruiting
Posted on September 12, 2023

Written by Jennifer McClure

Build a Powerful LinkedIn Profile to Showcase Your Personal Brand and Career Success

As someone who has been active on social media platforms for many years, and regularly speaks on the topic of Personal Branding, I’m often asked the question:

Is it still possible to use social media to build and extend your Personal Brand?

The short answer is – Yes. Absolutely!

While social media has changed and evolved over the last couple of decades, I believe that engaging on social media platforms where your people hang out is still a good investment of your time, so you can connect with and learn from others, establish your credibility, build your personal brand or business brand, and grow your career.

So, where do “your people” hang out online?

If you’re a business leader, there’s no doubt that LinkedIn – the “professional” social network that has been around since 2002 – is the most beneficial place for you to engage online, and is worth the investment of your time — especially if you’re looking to grow your career and your business, and to attract opportunities.

But even though LinkedIn is pretty straightforward – create a profile, connect with people, post and share ideas, etc. — you’re likely not getting the most out of your time there that you could, if you were to create an intentional strategy for using the platform.

By being intentional about how you use LinkedIn, you can build your credibility as a thought leader, your reputation as a business leader that others want to work with or do business with, and readily access a vast network of people and resources that you can utilize (for free) for your personal and professional development.

How can you get the most out of your time on LinkedIn?

First, it’s important that you create a LinkedIn profile (or update your current one) that sets you up to achieve your career goals. Starting with your professional profile is important, because it’s extremely valuable online real estate.

How valuable is your LinkedIn profile?

Using your phone or desktop right now, open your favorite search engine – for example, Google. Type your name in quotes (ex. “Jennifer McClure”), and press enter.

You’ll likely notice that the first page of search results for your name returns several websites and social media profiles of others that share your same name, and if you’re lucky, the top 10 search results will include a link to your public LinkedIn profile, or at least one created by one of your namesakes.

For example, in my case, there are quite a few Jennifer McClures that have a strong online presence, and while the search results for my name will vary somewhat from day to day, it’s almost always the Jennifer McClure who owns the .com website for our name that comes up first.

JenniferMcClure.net – my business website – and typically shows up as the third result for my name – which is still pretty good. But do you know what almost always shows up as the number 2 search result for all of the Jennifer McClures?

Yep, you got it. My LinkedIn profile.

So, while Jennifer McClure the photographer will always own the most valuable real estate online for our name (until I win the Mega Millions lottery and offer her enough money to part ways with it), my LinkedIn profile is doing some pretty heavy lifting for my personal and business brand.

Why is that?

I’m no SEO expert, but from what I do understand, the fact that the LinkedIn website is trusted and highly active – with over 900 million users clicking around on their site every day – search engines believe that serving up a LinkedIn profile link high in search results will likely be a strong match for the person that you’re searching for.

Couple that with the fact that I’m a very active user of LinkedIn, with almost 30,000 first-degree connections, and over 200,000 followers, it’s one of the best places for someone searching for me to start in order to determine if they’ve found the right person.

If you’re a business professional, your best opportunity to get noticed online is to have a robust, fully complete, and active LinkedIn profile.

People ARE searching for you online – or they should be – and you have a simple (and free) way available to you to deliver exactly the credibility, image, and authority that you prefer, by being intentional about how you use LinkedIn.

What makes a LinkedIn profile great?

From my research, and from my personal experience as an early-adopter and power-user on LinkedIn for over 15 years — by the way, I’m member number 5,852,039 on the platform — here are the minimum steps that you should take to make your LinkedIn profile work for you:

Use a high-quality head shot for your profile photo.

Your LinkedIn profile photo is your first chance to communicate that you’re friendly, likable, and trustworthy — which, whether we like it or not, are attributes that are crucial to establishing credibility and connection.

We’ve all heard the phrase: “People do business with people that they know, like, and trust”.

If you want to be successful, it’s important to do everything that you can to establish that type of credibility in your personal and professional relationships — as well as online — which is where many first interactions occur these days.

LinkedIn research shows that simply having a profile photo results in up to 21x more profile views, and 9x more connection requests.

Below are 7 Profile Photo Best Practices, summarized straight from the LinkedIn Talent Blog – if you’d like to make sure that your profile photo sets you up for success on LinkedIn:

Tip #1: Pick a photo that looks like you.

Make sure that your LinkedIn profile photo is up to date and reflects how you look on a daily basis – or at least on the days when you’re at “work”.

In other words, if you were planning to meet with someone in-person today, would they be able to recognize you from your LinkedIn profile photo?

Tip #2: Use a high-resolution image, and make sure your face fills at least 60% of the frame.

The ideal size for your LinkedIn profile picture is 400 x 400 pixels. If it’s smaller than that, it will be blurry. If it’s not a square image, then your face will likely be distorted when it’s resized by the back-end website design.

Tip #3: Be the only person in your profile picture.

If you use a group photo as your profile picture, I’m not sure which person is you.

If you want to include a team picture on your profile, use that one for your background image instead, which I’ll share more about below.

Tip #4: Get someone else to take your profile photo.

Did you know that the front or selfie camera on most phones produces a lower-quality image than the rear camera?

To remedy that, you could use the rear-facing camera and the built-in timer to take your own photo, but by getting someone else to take the picture for you, you’ll likely find that you’ll pose more naturally and comfortably, and you also won’t be out of breath from running from the camera to strike a pose just in time.

Tip #5: Take a photo with the “right” expression.

In other words, smile!

A recent study published in January 2023 of 800 profile pictures revealed that people viewed the person in the photo as more likable, competent, and influential if they’re smiling in their picture.

“By far the most impactful characteristic we found in this study, though, is a particular kind of smile. A smile with teeth visible gains an average of +0.33 for Competence, +1.35 for Likability, and +0.22 for Influence. 

To our surprise, a closed mouth smile has about half the effect on Likability and no statistically significant effect on Competence or Influence. 

Too much of a good thing can backfire, though. If you take your open mouth smile one step further into a laughing smile, you’ll get a Likability push up to +1.49 but lose your gains on perceived Competence and Influence.”

(Smiling is complicated, ya’ll.) 😊

If that all sounds confusing, my best advice for you? Just be your best self.

Tip #6: Avoid distracting backgrounds.

Don’t have anything in your background that distracts from your face.

Find a simple background that can help ensure that you’re the focal point. Your background doesn’t have to be a white, empty space. You can take a picture outside in nature, or against a painted wall. Just keep things simple without being boring.

Tip #7: Dress like you do at work, or for the environment where you want to work.

If you don’t want to wear a suit at work, don’t wear a suit in your profile photo just because that seems “professional”.

Your goal should be to show your true self that you’re most comfortable with both in-person and online, so the people who are the “your people” will want to connect with, work with, hire, and promote you.

Background or cover images on LinkedIn

At the top of your LinkedIn profile, you have an opportunity to add a background photo, which shows up behind the small box that includes your profile photo.

Use this opportunity to showcase more of your company or personal brand, to share your logo, a photo of your team, or a cool location in your workplace or city.

For example, my current background photo on my LinkedIn profile is an image of me speaking in front of a large audience. As a keynote speaker, this allows people to see me in action, and adds credibility that I actually do what my profile says that I do.

Best branding opportunity? Your headline.

The headline on your LinkedIn profile is the sentence or words that show up directly underneath your profile photo. If you do nothing to change the headline, it will default to your current or most recent job title and company name.

So, if you’re the Human Resources Director at Acme Corporation, that’s what your headline will reflect — which doesn’t distinguish you from the thousands of other HR professionals on LinkedIn in any way.

Personally, I’d be much more interested in learning more about someone whose headline is — “I help burned out and frustrated HR Professionals to take control of their careers.”

In one brief sentence, I know what Julie Turney, (HRforHR) does, who she helps, and how she does it — AND I want to know more.

(Learn more about Julie Turney in episode 44 of the Impact Makers podcast – Get Out of Your Head and Just Get Things Done.)

Or, how about Josh Bersin‘s headline? “Global Industry Analyst, I study all aspects of HR, business leadership, corporate L&D, recruiting, and HR technology.”

Even if you don’t know Josh (one of the leading researchers and voices in the people and HR Technology spaces), you get a clear idea of what he does in just 17 words.

Tips for creating an effective LinkedIn profile headline:

Your headline should be more than your job title and company name.

For the last 13 years, I’ve spoken frequently on the topic of Personal Branding. In my workshops and training courses, I teach leaders how to understand and clarify their personal brand, and how to use the following formula to create a Personal Brand Statement that they can then use to describe what they do in a concise sentence.

I am ___ (your professional identity), who helps ___ (your audience) do or understand ___ (your unique solution), so that __ (the transformation or benefit you create).

Want to create a great Personal Brand Statement that describes you well, and helps you to create a great LinkedIn profile headline? Download a copy of my Personal Brand Workbook, a free 16-page guide designed to help you work through the types of work where you’re at your best, what you enjoy doing the most, and what opportunities you’d like to pursue. 

A good LinkedIn headline helps people who are viewing your profile to understand your unique talents, how you create value, and the impact that you create.

Finally, let’s cover one most important sections of your LinkedIn profile – your About section, or Summary.

Your goal should be to make your profile summary one that gets read and helps readers to understand the work that you do, who you help, and how you create impact. It should read like your very own marketing brochure – not like your resume.

The most interesting and effective LinkedIn profile summaries are written in first person, and tell a story that showcases your thought leadership, and highlights your unique perspective, insights, and accomplishments, as well as the impact you’ve made in previous roles.

For a great example of a well-written profile summary, check out one that my friend Amber Naslund — a great writer, and also an executive who works at LinkedIn — used previously as her LinkedIn summary:

(Learn more about Amber Naslund in episode 50 of the Impact Makers podcast — Balancing a Strong Personal Brand With a High Profile Corporate Career.)

By reading this profile summary, I know exactly what Amber does in her day-to-day work. I understand how she got there, and what she brings to the table that makes her work and life experience unique and compelling. This work summary isn’t boring, and she also shares a bit about her life and interests outside of work. (And if you know me, any summary that mentions horses will most certainly capture my attention.) 🙂

You can get some great ideas for writing or revising your own LinkedIn profile summary by checking out some tips and examples over on the LinkedIn Talent Blog — 14 LinkedIn Profile Summaries That We Love (And How to Boost Your Own.)

Now is a great time to review, revise, and update your own LinkedIn profile.

Using the tips above, you’ll increase your chances of getting noticed (by the right people), and creating opportunities to grow yourself and your career.

Categories: Blog, Personal Branding
Posted on July 11, 2023

Written by Jennifer McClure

Building Influence and Impact: The Executive’s Guide to Personal Branding With Claire Bahn

Impact Makers podcast episode 82 - Claire Bahn

On episode 082 of the Impact Makers podcast, I chat with Claire Bahn, the CEO and Founder of Claire Bahn Group, a strategic marketing communications and branding agency.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders to maximize their authority and influence in order to accelerate business growth, gain recognition and increase opportunities.

In our conversation today, we dive into the concept of personal branding, why it’s important for everyone – but especially for executives – and what it takes to develop an effective personal brand in a world where most everyone is sharing online, and AI is being used more than ever to create content for people who may not have been previously good at it.

Topics Discussed In Today’s Episode:

  • What personal branding is, how it’s changed over the last few years, and why it goes well beyond visual elements like colors and logos.
  • Why differentiation is key to developing a successful personal brand, and key steps to take to determine what makes you different.
  • How CEO  and executive personal branding can positively impact a company’s brand.
  • Should you share only business/professional content online, or should you also be sharing more of your personal life? Does that help or hurt your personal brand and business?
  • Why storytelling – and the ability to tell a story well – is key to building and communicating an effective personal brand.
  • Do you have to do video in order to really stand out with your personal brand?
  • How AI is impacting personal branding, and what you need to focus on in order to keep your brand personal and differentiated.

LISTEN TO IMPACT MAKERS PODCAST – EPISODE 82

Listen on Apple podcasts, Google podcasts or Spotify

Supporting Links and Resources:

Claire Bahn – Website, YouTube, LinkedIn, Instagram, Facebook, Twitter

Categories: Blog, Personal Branding, Podcast
Posted on July 7, 2023

Written by Jennifer McClure

Dress for Success: How Intentional Style Choices Reinforce Your Personal Brand With Image Coach Melanie Lippman

What does it take to unlock your true confidence and become the best version of yourself?

The answer may lie in your personal style. On episode 80 of the Impact Makers podcast, Melanie Lippman, an image coach and personal branding expert, shares her journey from the luxury fashion industry to empowering women leaders by defining their unique style.

In our conversation, we dive into the power of developing a positive mindset about our bodies and finding the clothes that work best for us. Melanie reveals how fashion can be a combination of math and science, but with the right formula, your look can be both comfortable and powerful. We also explore the unique challenges that women face in the corporate environment and how clothing can be used to either play bigger or look more approachable.

Don’t miss Melanie’s insights on building a versatile and intentional wardrobe to reinforce your personal brand, as well as tips on finding a balance between your authentic style and workplace expectations.

Tune in to level up your style game, make a lasting impact, and show up as your most powerful self!

Even though Melanie works primarily with women, her systems and approach – to create a wardrobe that makes you feel confident and reinforces your personal brand – make sense for everyone in the workplace.

Melanie and I chat about how important it is to develop a positive mindset about your own body, and the clothes that work best for who you are today, as well as how you can discover your own personal style and the powerful impact that can have on your confidence and success.

Topics Discussed In Today’s Episode:

  • Our clothes significantly influence our confidence and how we show up in various situations, so by understanding our personal style, we can feel empowered and in control of our wardrobe choices.
  • How your style and clothing choices can impact and strengthen your personal brand.
  • Overcoming negative mindsets around clothing and shopping experiences, and challenging limiting beliefs to embrace a new perspective.
  • How to develop a personal formula for dressing with impact, so you can show up with confidence.
  • The importance of understanding your own body shape, and finding clothes that work for you in the present moment, rather than waiting for a future weight loss journey.
  • How to adapt style for professional settings, and address some of the different expectations and challenges faced by women in corporate environments.
  • The importance of finding a balance between feeling confident and comfortable in your attire.
  • Why it does not have to cost you a fortune to restyle yourself, or to update your wardrobe.

LISTEN TO IMPACT MAKERS PODCAST – EPISODE 80

Listen on Apple podcasts, Google podcasts or Spotify

Supporting Links and Resources:

Melanie Lippman – Website, Instagram, Facebook, YouTube, LinkedIn

Free Online Masterclass for those who are ready to break out of their style rut

Categories: Blog, Personal Branding, Podcast
Posted on June 28, 2023

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