Jennifer McClure`

Helping Leaders Leverage Influence & Create Maximum Impact.

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Social Media for HR Professionals Webinar – Two Perspectives

Yin yang This week, The National Institute of Business Management will be hosting a webinar titled Social Media for HR Professionals featuring myself and employment lawyer Cynthia L. Gibson – a Partner at Katz, Teller, Brant & Hild. There is a fee to attend (that goes to NIBM), but if you’re interested in both how social media/social networks can be used by Human Resources professionals and how to address some of the legal concerns, this may be for you.

The webinar is scheduled for 1:00 p.m. – 2:15 p.m on Thursday, July 23rd EST. If you’re interested, you can register here.

Here’s a summary of what we’ll be discussing straight from the NIBM website:

Twitter, Facebook and LinkedIn have had a major impact on the way people interact and communicate and as an HR professional, it’s up to you to understand and set rules for these social media technologies in the workplace.

Unfortunately, the impact is not always positive. Improper use of social media at work can damage morale… hurt productivity… and even expose your company to a lawsuit and that’s all the more reason you need to be aware of both the opportunities and the pitfalls of social media. That’s why The HR Specialist has teamed a leading HR social media expert with a top employment attorney to give you the full picture on how this communications revolution affects your workplace – and your work.

Introducing Social Media for HR Professionals. HR Tips and Strategies from a “Social Media Addict”

Social Media for HR Professionals will acquaint you with the tools of social media and explain how those tools should (and should NOT) be used in the workplace. You’ll discover how to successfully employ social media while managing the legal risks. Presenter Jennifer McClure combines her 20 years of HR experience with her knowledge of social media – she’s a self-described social-media “addict” – to help you navigate this brave new world. She’ll be joined by attorney Cynthia Gibson – an expert in employment law matters, and a certified Senior Professional in Human Resources.

Whether you’re a Twitter devotee or new to the game… a Facebook aficionado or a beginner… this insightful webinar will help you formulate policies, train your staff, recruit top talent and more. We’ll discuss:

* What Social Media/Web 2.0 is
* How HR can benefit
* The difference between profession-based and “pure” social networks
* Using social media in recruiting, career development and employment branding
* Three internal legal risks of social media
* Three external legal risks of social media
* Analyzing how your employees use social media
* Developing a social media policy for your workplace
* And much more!

Make sure you’re getting everything you should out of social media – while not getting in hot water.  Sign up for Social Media for HR Professionals today!

P.S. FREE Bonus Gift. Register for Social Media for HR Professionals, and we’ll send you How to Draft a Company Social Networking Policy – an exclusive white paper – absolutely free.

P.P.S. Your satisfaction is unconditionally guaranteed. If Social Media for HR Professionals fails to meet your needs, we will refund 100% of your tuition – no questions asked. Your exclusive white paper is yours to keep.

Yin_Yang uploaded by dalehugo

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Look Mom! I’m Going to the 2009 SHRM Annual Conference!

Liveblogging Next week I’ll be in New Orleans attending the SHRM Annual Conference June 28 through July 1st – and you’ll be glad to know that I’ve already stocked up on anti-frizz products in an effort to control my hair’s natural tendency to poof to unflattering proportions in the more tropical climes…

If you’ve read my Bio or LinkedIn Profile, you know that I spent most of my career as an HR Pro before making a change in 2006 to become an Executive Recruiter/Coach & Consultant. When I worked in HR, every year I would receive the Conference brochures and devour them wishing that I could attend to learn about what was new and happening in HR, as well as to meet some of my peers. But every year, the money either wasn’t in the budget, or the few times that it was budgeted, something always came up that prevented me from attending. So I’m super excited about this opportunity to finally make the pilgrimage to the land of 10,000+ HR Pros and also to participate as a Press Blogger!

I’ll be tweeting, blogging and vlogging while at the Conference and sharing my learnings and experiences in several places. Kris Dunn, Jessica Lee and myself will be covering the Conference for Fistful of Talent and I’ll also be playing the role of “Roving Reporter” for RecruitingBlogs.com and a new website RecruitingConferences.com. I’ll link to any shenanigans I post on those sites here on Cincy Recruiter’s World, but if you’re not already subscribing to these resources – you should be!

At the Conference, there will be a ton of opportunities to learn about all of the areas of “People Strategy” that I’m consistently curious about, including Recruiting, Executive Coaching, Human Resources, Company Culture and Employment Branding and I’ve tried to select sessions to get my fill in as many of those areas as possible. Here’s my tentative schedule so far:

Sunday, June 28th
2:30 pm     Opening General Session with Jack Welch (we’re like BFF now that I follow Jack on Twitter)
5:00 pm     Press Briefing

Monday, June 29th
7:00 am     Retention Before Hiring, After Hiring and Long-Term Retention Strategies
10:45 am   Creating a Great Place to Work: Lessons from the 2009 ’50 Best Small & Medium Companies to Work for in America’
12:00 pm   Lunch with Kris Dunn & Jessica Lee
2:00 pm     How Your Web Site Can Be Your #1 Recruiting Tool
4:00 pm     Creating Executive Presence: Thinking on Your Feet
6:00 pm     Yahoo! HotJobs VIP Party

Tuesday, June 30th
7:00 am     Strategic Interviewing Practices
10:45 am   How to Give a Butt-Kicking Presentation
2:15 pm     Employment Branding: Branding Your Organization To Attract & Retain A-Level Talent
6:00 pm     Tweetup at Ruth Chris Steak House

Wednesday, July 1st
10:00 am   Become a Talent Magnet: How to Entice, Endear & Engage Top Talent
11:30 am   HR Blogger Panel: Kris Dunn, Jessica Lee, Laurie Ruettimann & Lance Haun

You should also check out some of the other bloggers who will be attending the Conference. I’ve linked to their Twitter profiles below, as well as their most recent posts about their Conference plans:

Lance Haun – Your HR Guy: Updated SHRM 2009 Schedule

Sharlyn Lauby – HR Bartender: The Big Easy

Jessica Lee – Jessica Lee Writes: New Orleans…Here I Come!

Michael Long – The Red Recruiter: SHRMing Out With Twitter

Laurie Ruettimann – Punk Rock HR: Social Media, Human Resources & SHRM

Mary Ellen Slayter – SmartBlog on Workforce: My SHRM Schedule

Mark Stelzner – Inflexion Advisors: HR Gone Wild – SHRM 2009

UPDATE: Thanks to Brett Farmiloe of Jobing.com for making me aware of his post 5 Ways To Participate in SHRM 2009 From the Office on ERE.net. Good tips for those who must stay home!

You can catch me tweeting as @CincyRecruiter and follow all “real time” Conference tweets via Twitter Search here with the hashtag #SHRM09. (You don’t even have to sign up for Twitter to do so!)

If you’ll be attending the Conference, I’d love to meet you there! You
can get my contact information by texting JENNIFERM to 50500 (via
Contxt).


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ERE Social Recruiting Summit 2009 – Recap, Resources & Tweets

Despite the challenges created by modern-day air travel (really, how many times in one trip can you be delayed by planes missing a part, having malfunctioning parts or a baggage crew who "forgets" to load the plane?), I've returned safely and inspired from the ERE Social Recruiting Summit held on June 16, 2009 at the Google Campus in beautiful Mountain View, California! Alas, no Google Goats were sighted during my brief stay. Apparently after an organizing attempt by PETA and demands for perks and free benefits, they've been unceremoniously relocated…

Click on the link below to view a brief video recap of my experience:

Cincy Recruiter's ERE Social Recruiting Summary Recap 6 17 09 on Vimeo

I must say that the crew from ERE did a fantastic job of assembling a full day of content with great speakers! They should also be highly praised for live streaming the Conference to allow those who were not able to attend to participate "live" and for many to be able to view the content in the future.

I'm sharing links below to the presentations, as well as some selected Tweets shared by Conference attendees and others in the Twitterverse who were either watching the live feeds or "listening in" via the Twitter "hashtag" #socialrecruiting. Lots of great stuff here. Take some time to check out the slide decks and videos – as well as the links to all of the blogs and Twitter profiles!

—————————–

Conference opening video (Evolution of Recruiting) shared by Susan Burns of Talent Synchronicity.

Keynote presentation by Reid Hoffman – Chairman & CEO of LinkedIn – Slide Deck & Video.

@lifeatmcgladrey: http://newin.linkedinlabs.com/ – Shows new LinkedIn users as they sign up. Very, very cool!

@CincyRecruiter: April 2004 LinkedIn had 500k members. Now over 42 million.

@mspecht: Every individual is a small business therefore every individual is an entrepreneur. Everyone will have an online profile

@joshuakahn: LI profiles are more authentic cuz people tend not to lie in public as much. True?

Punk Rock HR's Laurie Ruettimann – Ubiquity & Authenticity in Social Media – Slide Deck & Audio.

@CincyRecruiter: For inquiring minds – @lruettimann is adorable & TINY! Started her HR career as HR Asst at a "cream of the crap" candy co.

@ewmonster: Respect professional boundaries. "Don't tell someone else's story for them- tell your own story." Nice.

Mobile Marketing for Recruitment by Chris Hoyt and Michael Marlatt – Slide Deck

@masterburnett: Worldwide adults 25-34 send more text messages that they make phone calls. Not just youth

@GerryCrispin: mobile benefits: ubiquitous, immediate, private, convenient, actionable. need relevance to community to reach further


IBM Emerging Technologies Evangelist Sacha Chua – The Awesomest Job Search Ever – Video. (also check out Sacha's many awesome presentations on Slideshare)

@CincyRecruiter: Job search of the future ~ when u go to an interview & u already "know" each other. Social media can do that

@MattAlder: This girl is so enthusiastic it's actually scaring me, then maybe that's me just being British

@TheDavidGroup: Sacha Chua: [Employees] are going to be incredible recruiters if they LOVE the company. Boss's take note

No Sacred Cows: Making Sense of Social Recruiting by Joshua Kahn

@Frannyo: BEST Quote of the day "Advertising is the price we pay for being unremarkable." (Robert Stephens)

@lruettimann: @joshuakahn advocates bacon, social media, and having back-channel conversations

@TheRecruiterGuy: @joshuakahn used Facebook page (that was created by FANS of BestBuy) to connect with job seekers AND customers.

@JohnSumser: You don't build communities, you discover them. Most important point of the day.

@CincyRecruiter: It's a post-brand perfect world. So don't pretend that u are & that this stuff isn't happening

LinkedIn Networking – Shally Steckerl – Video.

@shally: Here are the top ten reasons recruiters should create LinkedIn groups: h
ttp://tr.im/oAjO

@shally: Answering questions and getting “best answer” helps establish you & your team’s credibility in your area of expertise

@shally: Idea 4 using LinkedIn Events: Create “virtual career day” and invite your target prospects, + u get 2 keep attendee list!

Welcome (Back) to the Community with William Uranga – Slide Deck

@JobVite: getting back to community…the biggest rewards in recruiting will come from building communities

Online Employer Reputation & Social Recruiting – Shannon Seery Gude – Video.

@masterburnett: Never let an agency draft blog content if your goal is authenticity, it shouldn't be marketing perfect

@CincyRecruiter: Have social media guidelines vs social media policies. Tell employees what they can & should do vs shouldn't

@jrl2002: Great point made about looking at your goals & then determine the best tools vs. picking the current "hot" tool of the day

Additional Summaries from Social Recruiting Summit Attendees:

– Australian HR Technology Consultant Michael Specht – Social Recruiting Summit

– Pay-It-Forward Executive Recruiter Jenny DeVaughn – Notes from the Social Recruiting Summit

– Recruiting & Social Media Consultant Paul Jacobs from New Zealand – The Social Recruiting Summit (I'm Wagging My Tail)

– Human Resources Blogger/Writer Laurie Ruettimann of Punk Rock HR – Today @ Le Googles

– Jobing.com Social Media Manager Brett Farmiloe's Notes from the 2009 Social Recruiting Summit at Google HQ

– Chris Hoyt – Associate Director of Talent Attraction at AT&T – What I Leaned (and Taught) at Camp

– IBM Emerging Technologies Evangelist – Sacha Chua – Notes from the Social Recruiting Summit



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Social Media for HR Professionals Beyond LinkedIn

Last week, I spoke to a local Human Resources Group (the Northern Kentucky SHRM Chapter) about using Social Media as an HR professional along with David Cohen, a Senior Account Executive from LinkedIn. David did a great job of covering how LinkedIn can be utilized by HR and Recruiting professionals – including some of the cool features available with their corporate solutions. My job was to talk about some other tools to consider beyond LinkedIn — in about 15 minutes. Fueled by probably one too many Diet Cokes in advance, it's entirely possible that I completed my presentation in record time. Click on the link below to view a copy of the slide deck:

Cincy Recruiter's Social Media for HR Professionals Beyond LinkedIn 4 16 2009 on Slideshare

Here's a brief summary of my recommendations in the presentation including links for you to check them out:

Read/subscribe to Blogs, News Feeds, etc. to stay current.

There's a ton of great, leading edge content out on the world wide web to make us better as HR/Recruiting/Talent pros. The best way to access it is via RSS using some type of Reader. The second best way – via email subscription. For an HR starter pack, I recommend:

  • Fistful of Talent – a multi-contributor blog where you'll get a variety of viewpoints in HR, Recruiting & Talent Management. (Added bonus – my ramblings appear of FOT every now and then too.)
  • Benefits Buzz – Kris Dunn (the brains behind The HR Capitalist and Fistful of Talent) recently launched a second multi-contributor blog covering all things Benefits. While it's tough to make Benefits exciting and interesting, these folks are doing a nice job of bringing a little sexy back to this corner of the HR world.
  • Compensation Cafe – Ann Bares' blog Compensation Force is where I go to get the latest news and thought provoking ideas about the world of compensation. Ann recently launched Compensation Cafe – where she and several other compensation pros will drop some knowledge on all things comp. 
  • ERE.net – The Columns and Articles on ERE are a fantastic resource for HR pros with Recruiting responsibilities. 
  • Alltop – For those who want to add more to their starter pack – find additional blogs of interest at Alltop, where feeds have been categorized and made available in a "magazine rack" format. You can browse several categories and check out what you like. A variety of HR and Recruiting blogs (including Cincy Recruiter's World) can be found in the Careers category.

Join Profession-Based Social Networks for HR.

Unfortunately, I see too many HR professionals who have isolated themselves from their peers and the outside world. Building effective professional relationships is critical for career development and some of the on-line professional networking options can be very helpful in that regard. These resources allow HR peeps to connect with each other, ask/answer questions, find resources, etc. Some recommendations:

  • The HR Net – a global on-line resource for HR professionals to ask/answer questions that is facilitated by Steve Browne – Executive Director of Human Resources at LaRosa's, Inc. Steve is a super-connected HR pro and sought after speaker whose goal is to put the "fun" back in HR. He shares an original HR themed song each week in an email summarizing recent activity on the Net. (Connect to the HR Net by emailing Steve here.)
  • HRMToday.com – Find blogs, groups, forums and other HR pros to connect with and become a part of the community. Recently started by HR bloggers Lance Haun, Laurie Ruettimann and Jenn Barnes, it's growing fast and becoming a great resource. 
  • RecruitingBlogs.com – Similar to HRMToday, RBC is the place where Recruiters of all types are connecting. With over 16,000 members, it's a great place to connect with the recruiting community. 
  • ERE.net – In addition to the content mentioned above that is produced by the writers at ERE, there are many different Discussion Groups to ask and answer questions on a variety of topics.
  • SHRM Connect – coming soon from SHRM – a new "social-network" for HR pros! I'm excited to see how this one turns out so stay tuned. 

Facebook and Twitter – HR Can Use Them Too!

We also talked briefly about using Facebook and Twitter as HR pros – mostly to wake people up after their food comas had set in. Of the 100 or so attendees, maybe 10% were on Facebook, and it looked like about 5 were on Twitter. There are huge possibilities for both tools in HR – and most definitely for Recruiting and Employment Branding. Hopefully, a few of the attendees were inspired to at least begin to try them out.

If you're interested in more of my thoughts on social media resources for HR and Recruiting pros – check out my recent posts on Fistful of Talent – 5 Must Use Social Media Tools for HR & Recruiting Professionals in 2009 and 5 (More) Must Use Social media Tools for HR & Recruiting Professionals in 2009.

What are your thoughts about how HR pros can effectively use some of the social media tools beyond LinkedIn? What did I miss? What are your concerns? I'd love to hear from you in the Comments!

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10 Social Media Resources for Executive Job Search

Web2_logos I recently spoke at the Greater Cincinnati ExecuNet networking meeting for senior level professionals in career transition on the topic of 10 Social Media Resources for Executive Job Search. The group included a mix of executives – some familiar with many of the resources, some familiar with a few, and some who were learning about them for the first time. My goal was to provide a wide range of tools for the attendees to investigate, with the hope that each person walked away with at least three or four that they wanted to increase their involvement with or to implement.

My top 10 – in order of recommendation – are as follows:

  1. LinkedIn (duh)
  2. VisualCV
  3. JibberJobber
  4. Personal Website (buy yourname.com)
  5. Blogging
  6. Facebook
  7. Ning Groups
  8. Twitter
  9. Research/Automate/Consolidate (use RSS / read Blogs / set up Google Alerts)
  10. Job Search Engines/Aggregators (Indeed.com & SimplyHired.com)

I’d be interested in your thoughts and feedback as to additional tools you would recommend that were not included, or comments on my rankings. The comments are yours dear readers. Power to the people, Yo…

10 Social Media Tools For Executive Job Search 4 2009

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