LinkedIn is a great tool for growing your professional network, communicating your personal brand and connecting to opportunities to help you grow your career and your business. But are you going beyond the basics in how you utilize LinkedIn?
Beyond creating a Profile, connecting with your co-workers and joining a few Groups, here are 10 solid steps you should take to get the most out of the opportunities that being a part of the LinkedIn network presents:
1. Post relevant and helpful information in the “Share an Update” box on a regular basis.
Want to build your personal brand and professional reputation? Then become known as a resource or “go to” person in your field or industry. Read a great article? Share it with a comment. Aware of an interesting networking or professional development event? Share it and let your network know you’re going.
I share a ton of links and resources with my network via Twitter, Facebook, and Linked In, and in my experience the engagement is often higher and of better quality (i.e. informative threaded discussions, new connections made, etc.) when shared via my status update on LinkedIn.
Action Step: Share a LinkedIn Status Update with your network at least 3 times per week. Add this activity to your calendar or To Do list to ensure it gets done.