Social Media | Jennifer McClure`

Is It Still Possible to Build Your Personal Brand Using Social Media in 2023?

We’re off and running in 2023, and I hope that you’re finding your footing after digging out of your email inbox, and resuming the regular rhythms of meetings and deadlines.

If you’re like me, you’re likely back to being busy – maybe even overwhelmed once again, so I thought I’d share some thoughts with you this week about one of the prime culprits of overwhelm for many of us – which is of course, is social media.

What used to be a great platform for connection, building personal relationships, and building your brand has now sucked a chunk of time out of us. And it has led us down this path where communication is made less civil, and sometimes, even hurtful.

Do I still think that leaders who want to stay current with business trends, and what’s happening in the future of work should be active on social media?

Yes, I do, because there are still ways you can use social media to grow your career or your business.

Today, let’s walk down the social media memory lane to see how these platforms have evolved over the years.

As you seek to continue to build your brand or grow your career this year, I’m diving into what’s working and what’s not working with these different social media and online platforms, in the next few episodes.

Next week, I’ll start with the most impactful of all – LinkedIn.

Make sure that you’re subscribed or following the Impact Makers podcast in your favorite listening platform, so you don’t miss an episode.

And, if you’d like to make an impact on someone in your network today, please share this episode with them, so they can embrace the future of work, and develop and grow the leadership skills necessary to make a positive impact at work and in life, right along with you!

Topics Discussed In This Episode:

The evolution of LinkedIn and how it’s helping business people until now
Twitter then and now
How Facebook has become a ghost town now
The popularity of Instagram today
Should leaders be active on social media?
Using social media to build meaningful relationships

IMPACT MAKERS PODCAST – EPISODE 75

Key Quotes From This Episode:

“We have to be intentional and strategic about how we spend our time [on social media] consuming content, and how we create and share content to attract and engage the right people who want to hear from us and want to hear what we have to say.” ~ @Jennifer McClure

“I also still believe it is possible to build meaningful relationships with thought leaders, peers, and professionals in your industry and career field. But it takes time and more than a daily picture of your favorite cup of coffee to make those things happen.” ~ @Jennifer McClure

Connect with Jennifer:

Send her a message [https://jennifermcclure.net/contact/]

On LinkedIn: http://www.linkedin.com/in/jennifermcclure

On Twitter: https://twitter.com/JenniferMcClure

On Instagram: https://www.instagram.com/jennifer_mcclure/

On Facebook: http://www.facebook.com/JenniferMcClureSpeaker

Written by Jennifer McClure

Making Social Media Work in Recruiting – FREE Webinar 3/30/11

March appears to be the month of the FREE webinar here at Unbridled Talent and I’d like to make you aware of another opportunity to listen in!

The March 30th webinar – Making Social Media Work in Recruiting – is sponsored by Recruiting Trends® and is part of their Best Practice Webinar Series 2011.

I’m excited to be a co-presenter along with the lovely and talented Carmen Hudson – Engagement Manager, Sourcing & Social Media Strategy at Recruiting Toolbox and CEO/Founder of tweetajob.com. Carmen is someone that I have learned from and admired through her experiences in Recruiting and Sourcing at Yahoo!, Starbucks and now Recruiting Toolbox and she has also been an inspiration to me as a female entrepreneur – founding tweetajob in 2009.

There should be plenty of time for Q&A as part of this webinar, so please join us, ask a question and contribute to the conversation! Webinar details and Carmen’s bio from the Recruiting Trends® website are listed below.

Join us on Wednesday, March 30 1 PM – 2 PM EDT for this insightful webinar

As a recruiter, you’re all about finding the right person for the right job at the right time and the quality of your talent pipeline is what makes you successful!

You depend on access to several mediums to find the best candidates, and for many this includes social media.

But how do you decide which of the many social media platforms and sites are right for you and your organization? And how do you stay current?

Twitter, LinkedIn, Facebook, YouTube to name a few are all great resources for sourcing and recruiting. Each platform has its own unique demographic and you’ll want to consider each audience when making the decision as to which application(s) will give you the best results in your sourcing and recruiting efforts.

Join Carmen Hudson Engagement Manager, Sourcing and Social Media Strategy at Recruiting Toolbox and Jennifer McClure President of Unbridled Talent as they share with you some of the most common considerations and elements when using social media to recruit top talent.

During this 60 min event they will address:

How to Create an Online Presence – Reflecting Who You Are
How to Make the Most of Your ‘Social’ Time
Why it is important to Individualize Your Approach
The importance of staying Authentic
And much more

You will receive expert advice on proven success and failures using today’s Social Media platforms!

Carmen Hudson, Engagement Manager – Sourcing and Social Media Strategy

Carmen Hudson draws from over 15 years of recruiting experience, with a strong focus on helping organizations attract, source and recruit top talent. Carmen’s expertise is in helping clients build the right sourcing and recruiting strategies, and then implementing them in the real world of limited budgets, competing priorities, and highly competitive recruiting environments. She consults and trains companies to help them leverage high ROI solutions for big sourcing, social media, and technology implementation initiatives.

Carmen is a self-described “recruiting geek” who has spent years learning, creating, and sharing best practices around sourcing. She gets that technology – for all of its hype – is still a means to an end, not an end in itself. Her corporate experience includes Yahoo!, where she was Senior Manager, Talent Acquisition. At Yahoo! she led the strategic sourcing team, revitalizing the employee referral program and Yahoo’s employer brand. The team was awarded a coveted Yahoo! Superstar Award, an ERE Excellence award and various recruiting and advertising industry awards. Prior to joining Yahoo!, she was manager, Global Strategic Sourcing for Starbucks Coffee Corporation, where she developed sourcing strategies and recommended resources and tactics to support U.S. retail management hiring. She has also held senior talent acquisition roles at Microsoft, Amazon.com and Capital One and founded a social recruiting technology company.

Carmen is a regular contributor to recruiting industry publications, including ERE Exchange and Recruiting Trends. She is a frequent speaker at recruiting events, including the Social Recruiting Summit, Kennedy Online Recruiting Conference and the Seattle Staffing Management Association. Carmen earned a degree in journalism from Northwestern University.

Carmen Hudson on LinkedIn
Carmen on Twitter: @peopleshark

Written by Jennifer McClure

Using Social Media In HR & Recruiting

As mentioned in a previous post, I was fortunate to be able to attend the SummitUp Social Media Confab in Dayton, OH this week and also to lead a Breakout session on Using Social Media In HR & Recruiting. The Confab (conference) was awesome, and I'll share some more information with my takeaways from the event in a separate post. I also thought I'd share a copy of my presentation here, as it's been well received on Slideshare.net since posted during the conference. (Email subscribers – click through to the blog to view the presentation.)

Using Social Media In HR & Recruiting 10 20 2009 SummitUp Conference

View more presentations from Jennifer McClure.

A brief takeaway document was also provided with some resources for those who'd like to do some additional research. The resources are listed on the last slide of presentation as well as below – including links.

SummitUp – Using Social Media in HR & Recruiting Resources

Companies using Social Media well to watch & learn from:

Who Should Recruiters Follow on Twitter? 100+ Suggestions

Getting Your HR Friends on Twitter? Start Here

Companies Recruiting on Twitter

Jennifer McClure’s Social Media Policy tags on Delicious – updates each time I tag a blog post or news article with the tag "socialmediapolicy"

Online Database of Social Media Policies

Air Force Blog Assessment Policy (Good Communication/Response Guide)

Bonus: Here are links to the Twitterable Twitter Policy, Two-Word Corporate Blogging Policy and The HR Capitalist Social Media Policy included in the presentation, which are found on the awesome blogs Gruntled Employees and The HR Capitalist. (Hope you're a subscriber!)

I'll be doing a couple of similar presentations on this topic in the near future. If you have additional questions, resources, comments or suggestions to add, I'd love for you to share them in the Comments section below!

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