Jennifer McClure`

Helping Leaders Leverage Influence & Create Maximum Impact.

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Is It Still Possible to Build Your Personal Brand Using Social Media in 2023?

Impact Makers Podcast Episode 075

We’re off and running in 2023, and I hope that you’re finding your footing after digging out of your email inbox, and resuming the regular rhythms of meetings and deadlines.

If you’re like me, you’re likely back to being busy – maybe even overwhelmed once again, so I thought I’d share some thoughts with you this week about one of the prime culprits of overwhelm for many of us – which is of course, is social media.

What used to be a great platform for connection, building personal relationships, and building your brand has now sucked a chunk of time out of us. And it has led us down this path where communication is made less civil, and sometimes, even hurtful.

Do I still think that leaders who want to stay current with business trends, and what’s happening in the future of work should be active on social media?

Yes, I do, because there are still ways you can use social media to grow your career or your business.

Today, let’s walk down the social media memory lane to see how these platforms have evolved over the years.

As you seek to continue to build your brand or grow your career this year, I’m diving into what’s working and what’s not working with these different social media and online platforms, in the next few episodes.

Next week, I’ll start with the most impactful of all – LinkedIn.

Make sure that you’re subscribed or following the Impact Makers podcast in your favorite listening platform, so you don’t miss an episode.

And, if you’d like to make an impact on someone in your network today, please share this episode with them, so they can embrace the future of work, and develop and grow the leadership skills necessary to make a positive impact at work and in life, right along with you!

Topics Discussed In This Episode:

  • The evolution of LinkedIn and how it’s helping business people until now
  • Twitter then and now
  • How Facebook has become a ghost town now
  • The popularity of Instagram today
  • Should leaders be active on social media?
  • Using social media to build meaningful relationships

IMPACT MAKERS PODCAST – EPISODE 75

Key Quotes From This Episode:

“We have to be intentional and strategic about how we spend our time [on social media] consuming content, and how we create and share content to attract and engage the right people who want to hear from us and want to hear what we have to say.” ~ @Jennifer McClure

“I also still believe it is possible to build meaningful relationships with thought leaders, peers, and professionals in your industry and career field. But it takes time and more than a daily picture of your favorite cup of coffee to make those things happen.” ~ @Jennifer McClure

Connect with Jennifer:

Send her a message [https://jennifermcclure.net/contact/]

On LinkedIn: http://www.linkedin.com/in/jennifermcclure

On Twitter: https://twitter.com/JenniferMcClure

On Instagram: https://www.instagram.com/jennifer_mcclure/

On Facebook: http://www.facebook.com/JenniferMcClureSpeaker

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Expert Resume Tips to Achieve Success in the Modern Day Job Search with Chris Villanueva

Impact Makers Podcast Episode 068

Looking for a new job? How do you stand out from the crowd and make sure your resume gets noticed?

If you’re planning to use the same resume you created 10 years ago, well, that probably won’t be too useful. Times have changed, and so has resume writing!

There are actually things you need to be intentional with when it comes to showcasing your strengths and making sure you’re getting your message across.

Today, I’m joined by Chris Villanueva, the CEO & Co-Founder of Let’s Eat, Grandma, an online resume service that was ranked by The Balance as the best resume service of 2022.

Chris shares some of his best advice for job seekers and career changers related to creating resumes, cover letters, and LinkedIn profiles that will get you noticed, and also help you connect with your dream job.

We also talk about how to overcome some of the challenges that we all face with building new professional relationships in an increasingly hybrid or remote work environment.

Finally, Chris answers the burning question: One page resume or as many as it takes?

Topics Discussed In This Episode:

  • What has changed over the last few years when it comes to resumes.
  • The power of using keywords on your resume and LinkedIn profile to assist you in being found for the job you want.
  • How to address gaps in employment on a resume.
  • How your LinkedIn Profile should differ from your resume.
  • The biggest frustrations job seekers have with recruiters and hiring managers.
  • How we can build relationships in a world where many people are working virtually.
  • Why you should invest in a resume writing service to accelerate positive results in your job search.

IMPACT MAKERS PODCAST – EPISODE 68

Key Quotes From This Episode:

“Your resume is a marketing piece that you have so many eyeballs potentially on, but you have a very short amount of time to make an impact with that one little document.” ~ @Chris Villanueva

“A cover letter…goes beyond the resume in that it can tell an actual story, it can tell your why or even your philosophy of how you work as a professional.” ~ @Chris Villanueva

“I think folks should ask themselves, ‘If I were a recruiter or hiring manager and I was simply typing in some keywords to find the ideal candidate, which ones would I use to target that person’.” ~ @Chris Villanueva

People & Resources Mentioned In This Episode:

Workplace from Meta

Chris Villanueva LinkedIn

Let’s Eat, Grandma

Let’s Eat, Grandma Career Warrior Podcast

Impact Makers Podcast Episode #66 – My Best Career Advice to Position Yourself for the Job You Want with Jennifer McClure and Chris Villanueva

Show Sponsor:

This episode of the Impact Makers Podcast is sponsored by Workplace from Meta.

Everybody’s talking about the metaverse these days, but Workplace from Meta is different – I mean, the clue’s in the name, right?

Workplace is a business communication tool that uses features like instant messaging and video calls to help people share information. Think Facebook, but for your company.

It’s part of Meta’s vision for the future of work – a future in which your job isn’t just something you do, but something you EXPERIENCE. A future in which we’ll all feel more present, connected, and productive.

Start your journey into the future of work at workplace.com/future.

Connect with Jennifer:

Send her a message [https://jennifermcclure.net/contact/]

On LinkedIn: http://www.linkedin.com/in/jennifermcclure

On Twitter: https://twitter.com/JenniferMcClure

On Instagram: https://www.instagram.com/jennifer_mcclure/

On Facebook: http://www.facebook.com/JenniferMcClureSpeaker

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My Best Career Advice to Position Yourself for the Job You Want

How do you position yourself for the job that you want?

A career change is not easy, whether you feel stuck in you current job or just want to do something different that you enjoy.

As an employee, you’ve got to figure out how to get noticed to move your career ahead.

However, leaders also need to figure out how to provide a safe space and environment for their people to connect, even remotely.

I recently connected with Chris Villanueva, CEO & Co-Founder of Let’s Eat, Grandma, an online resume service that helps professionals rebrand themselves to land interviews for their dream jobs.

He invited me to be a guest on the Career Warrior Podcast, which he hosts, and we had a great chat about networking, relationship building, and how the changing world of work impacts both job seekers, and people leaders.

Chris and his team have graciously allowed me to share it so, sit back, and get ready for the best advice I’ve got for you to position yourself for the job you want – at least in 2022!

Topics Discussed In This Episode:

  • My thoughts on the future of work, and what both job seekers and HR leaders should be paying attention to.
  • The skills that will be most in-demand in the workplace of the future.
  • How to properly build relationships and network when many people are working remotely and networking less.
  • How to position yourself for new opportunities when you’re interested in making a career change.
  • The worst things job seekers do with their resumes that annoy HR and hiring managers.

IMPACT MAKERS PODCAST – EPISODE 66

Key Quotes From This Episode:

“It’s really hard to establish connections when we are online behind a screen and connecting with people.” ~ @Chris Villanueva

“Just because it isn’t paid experience doesn’t mean it’s not valid experience that can end up pushing you to get more interviews.” ~ @Chris Villanueva

“You can always do something different.” ~ @Jennifer McClure

People & Resources Mentioned In This Episode:

Meta from Workplace

Let’s Eat Grandma Career Warrior Podcast

Career Warrior Podcast #274 – The Future of Work for Job Seekers with Jennifer McClure

Let’s Eat Grandma | Best Resume Writing Service

Chris Villanueva LinkedIn

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Tim Ferriss

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuk

Julie Turney / HR@Heart Consulting Inc.

Personal Brand Workbook

Steve Browne

Show Sponsor:

This episode of the Impact Makers Podcast is sponsored by Workplace from Meta.

Everybody’s talking about the metaverse these days, but Workplace from Meta is different – I mean, the clue’s in the name, right?

Workplace is a business communication tool that uses features like instant messaging and video calls to help people share information. Think Facebook, but for your company.

It’s part of Meta’s vision for the future of work – a future in which your job isn’t just something you do, but something you EXPERIENCE. A future in which we’ll all feel more present, connected, and productive.

Start your journey into the future of work at workplace.com/future.

Connect with Jennifer:

Send her a message [https://jennifermcclure.net/contact/]

On LinkedIn: http://www.linkedin.com/in/jennifermcclure

On Twitter: https://twitter.com/JenniferMcClure

On Instagram: https://www.instagram.com/jennifer_mcclure/

On Facebook: http://www.facebook.com/JenniferMcClureSpeaker

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Intentional Networking Strategies for Introverts (And Extroverts!)

When you hear the word “networking”, or someone tells you that you need to “network”, what comes to mind?

In general, if you’re extroverted, or gain energy by interacting with people, then you may feel as excited about networking – as you would if someone invited you to a theme park with lots of rides and roller coasters. That’s assuming, of course, that you like theme parks and roller coasters. 🙂

If you’re more introverted, or prefer to avoid situations where you’re around a lot of people that you don’t know well, you may feel as excited as you would if someone invited you to go to the dentist’s office. Unless, or course, you like going to the dentist’s office… which probably means that you’re a relative of the dentist. Or you’re a masochist. (Hey, no judgement here.)

I know, those are generalizations, but I think I can safely say that most people – whether they’re introverts or extroverts – aren’t that great at networking… even if they love it, or think they’re good at it.

Why is that? Well, it’s because most people aren’t approaching networking in a strategic way, and considering it a skill and practice that’s critical for their personal and professional development.

But, I’ve got good news!

That doesn’t have to be you! Whether you love networking, hate it, or don’t know what it means to be good at it, I can help.

In this episode of the Impact Makers Podcast, I’m sharing why it’s important to Always Be Networking, as well as who you should choose to network with in order to get and give the most benefit, and how you can network like a pro – whether you’re an introvert or an extrovert.

I’ll also share ten awesome questions that you can ask to start great conversations at networking events – and make others think that you’re the most interesting person in the world. 🙂

10 Questions to Ask at Networking Events:

  1. What brought you here today?
  2. What has been your biggest takeaway thus far?
  3. Who have you enjoyed meeting, or who would you suggest I connect with at this event?
  4. What is the best book you’ve read recently? Or, what is your favorite podcast?
  5. What was the biggest challenge that you faced in your job or career recently, and what did you do to solve it?
  6. What is your favorite thing about the work you do, or where you work?
  7. What do you do for fun outside of work?
  8. What is the best piece of career advice that you’ve gotten – or that you’ve given?
  9. What is the most exciting or interesting thing that you’re working on at the moment?
  10. What other conferences or events do you attend, or get value from?

IMPACT MAKERS PODCAST – EPISODE 33

Show Highlights:

  • Why you need to view your networking strategy just like you do anything else that is important and adds value.
  • Why your mantra when you go to an event should be, “I’m going to be interested, and not worry about being interesting.”
  • How to be intentional about networking.
  • Ten awesome questions you can ask to start great conversations.
  • Understanding the value and need for investing in yourself.

More Info and Resources:

Impact Makers Episode 7 — How I Became A Speaker and Entrepreneur

Mike Lynch – President, Mike Lynch Career Consulting

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Thanks to King University, who’s support makes this podcast possible! King is proud to offer sixteen online degrees with accelerated programs and affordable tuition so you can start a new career faster than ever. You can choose from programs in technology, communication, and business – like an online MBA with six concentrations including human resource management. And because the program is offered fully online, you can earn your degree on your own schedule in as little as 16 months. Visit https://online.king.edu/impactmakers to learn more about the King Difference today.

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Disclosure: Some of the links in this post are affiliate links, and if you go through them to make a purchase I’ll earn a commission. Keep in mind that I only link to products or companies because of their quality, or my personal experience with them, and not because of any commissions I receive from your purchases.

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