Jennifer McClure`

Empowering Organizations and People Leaders to thrive in the ever-evolving world of work

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Using Social Media to Screen Job Applicants – Yes or No?

Whether or not it’s ok to utilize social media profiles and/or a person’s social media activity during the applicant screening process is a question that often comes up when talking with HR pros or recruiters about using social media at work.

As usual, I’ve got some opinions about that question, and I recently was asked to share them on the Intuit Small Business blog by writer Kevin Casey. The short scoop is, I’m not a Fan of it.

Find out why by checking out the full interview on the Intuit blog – “Why It’s a Bad Idea to Check a Job Applicant’s Facebook Profile”.

So what do you think?

To Google or not to Google? That is the question. Leave a comment and let me know your thoughts. I’d love to hear your opinion as well!

For more great reading on this subject, check out one of the most popular posts on TLNT.com by my friend Laurie Ruettimann – “Don’t Facebook Me: Why You Shouldn’t Google During the Recruiting Process”.

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2012 Winona Area SHRM Annual Conference – I’ll Be There!

A few months ago, when it was still warm outside, Winona Area SHRM Marketing & PR Coordinator William Gould contacted me about the possibility of coming to Winona, Minnesota to be the keynote speaker for their annual conference on March 13th. After several assurances from William that it will likely be warm cold in Minnesota in March, I decided to unpack my parka and enthusiastically signed up to lead two workshops at the conference – where the theme will be “It’s All Social… Media, That Is”!

The two workshops I’ll be leading will include:

“Why Social Media Matters to Your Business”

We’ll address how social media is being utilized successfully by businesses of all sizes and industries for marketing products and services, connecting with customers, recruiting talent and building relationships. We’ll also discuss the importance of creating a social media strategy, preparing for potential negative interactions, tracking success and choosing which tools are right for your business.

“Using Social Media in HR & Recruiting”

In this session, we’ll cover how successful HR pros just like you are using social media to develop professionally and grow their careers – without breaking any rules. We’ll also review examples of how companies and organizations of all sizes and industries are using social media to positively impact the critical talent strategies within their organizations.

Bonus: Pre-conference complimentary webinar led by Paul DeBettignies, VP of Recruiting at HireCast Consulting and Co-Founder of the Minnesota Recruiters Association along with Josh Rock, the Minnesota SHRM State Conference Co-Director and Account Executive at JobDig Media/LinkUp.com. Paul and Josh will introduce attendees to the popular social media tools and provide hands-on instruction on the social media basics.

I’m very excited about speaking at this conference in the next few weeks and if you’ll be in or around Winona, Minnesota on March 13th, sign up to join us!

Want more details about the conference? It’s all here -> Winona SHRM Conference 2012 Flyer

Oh, I also did a shoutout video from the radioactive laboratory that is my office. What else could explain the radiant glow on my face? (Ummm, bad lighting!)

Email subscribers will need to click through to view the awesome video.

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LinkedIn Is King In Social Recruiting, But Facebook & Twitter Also Important

The folks at Bullhorn Reach recently took the time to summarize the social media actual activity of recruiters and job seekers in the Bullhorn Reach user network in 2011 (over 35,000 recruiters) across the “big 3” social recruiting platforms – LinkedIn, Facebook & Twitter. The results, while not surprising, are certainly interesting.

A few interesting findings included in the report include:

  • Recruiters are connected to all three social networks, but are using LinkedIn and Twitter much more than Facebook to recruit talent.
  • LinkedIn is driving the most views and applications per job posted on the three networks.
  • Twitter followers are much more likely to apply for a job than connections on LinkedIn or friends on Facebook.
  • 21% of recruiters are connected to all 3 of the “big 3” social networks, but 48% use LinkedIn exclusively.
  • Agency and corporate recruiters exhibit slightly different connecting and social recruiting strategies across the networks.
2012 Social Recruiting Activity Report
View more documents from Bullhorn Reach
I’d recommend taking a few minutes to review the entire report, but for those of you with a short attention span (like me), Bullhorn summarized some of the results in a handy Infographic as well.

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10 Presentations – Using Social Media in HR & Recruiting

I utilize several resources to keep on top of what’s new and who’s saying what in the worlds of recruiting, social recruiting and human resources – and one of my favorite resources is Slideshare.net. (You can follow me on Slideshare.net HERE to see presentations I’ve uploaded as well as my favorites, etc.)

Lately, there have been several informative and helpful presentations uploaded related to using social media in HR and using social media for recruiting. Below are 10 of my favorites:

(1) SHRM Survey Findings: Social Media in the Workplace

(uploaded by SHRM – November 2011)

Part 3 social media in the workplace final

View more presentations from shrm

(2) Social Changes Everything

(uploaded by Intuit Careers – presenter Gail Houston – November 2011)

Social Changes Everything

View more presentations from Intuit Careers

(3) Innovative Recruiting Tips for 2012 from ERE’s 2011 Recruiting Innovation Summit

(video presentation uploaded by Dice.com – November 2011)

Innovative Recruiting Tips for 2012 at ERE’s #RIS11

View more videos from Social Recruiting

(4) HR 2.0: Social Media Strategy for Recruitment & Talent Management

(uploaded by Sidneyeve Matrix – November 2011)

Socializing Human Resources

View more presentations from Sidneyeve Matrix

(5) Innovative Recruiting Within a Conservative Corporate Environment

(uploaded by Jenny DeVaughn – October 2011)

Innovative Recruiting In A Conservative Corporate Environment at Facebook HQ – Jenny DeVaughn

(6) CareerBuilder: Q3 Trends Update: Social Recruiting

(uploaded by Melissa Murray Balsan – October 2011)

Q3 Social Media Recruiting Update

(7) Using Social Media for Recruiting and HR

(uploaded by Kyle Lacy – October 2011)

Using Social Media for Recruiting and HR

View more presentations from Kyle Lacy

(8) Essential Elements of Social Recruiting

(uploaded by Tweetajob – presenter Carmen Hudson – October 2011)

NHRMA Fundamentals of Social Recruiting

View more presentations from Tweetajob

(9) Career Sites, Recruiting Strategy & The Candidate Experience

(uploaded by Monster.com – presenter Matt Adam – September 2011)

Career Sites, Recruiting Strategy & The Candidate Experience

View more presentations from Monster.com

(10) Save Your Cold Calls – Go Where Your Candidates Already Are

(uploaded by ERE.net – presenter Shally Steckerl – August 2011)

Save Your Cold Calls! Use Social Media and Go Where Your Candidates Already Are

View more presentations from beeshields
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(Want to see more presentations from the companies/individuals above? Just click on the “View more presentations from ___” link below the embedded presentation.)
Which presentation do you like best? What did you like most about it?

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Join Me: BrazenU’s Online Social Recruiting Bootcamp 11/7 – 18

If you’re interested in learning more about social recruiting, social recruiting strategy and employment branding, there’s a great opportunity coming up for you to do so. It’s online, affordable, you can access the training on your own time AND you can get HRCI certification credits!

Brazen Careerist is offering a Social Recruiting Bootcamp that will run November 7 – 18, 2011, with multiple sessions that will be available live and recorded for future listening. I’m excited to have been invited to do one of the sessions – “The Future of Recruiting” with my friend and HR/Social Media Strategist, Laurie Ruettimann.

I don’t think you can beat the price for this multi-day learning event and I hope you’ll consider joining us to learn more about Social Recruiting!

BrazenU’s Social Recruiting Bootcamp (November 7 – 18, 2011):

This November 7-18, BrazenU’s Social Recruiting Bootcamp will teach you how to use social media to ENGAGE with your target recruiting audience, create the content and message to CONNECT with top talent and implement the strategy to make the right HIRE, fast.

We know end of year is a busy time for recruiters, so this course offers the flexibility to either participate in live sessions or access the program materials at a time that fits your schedule — all at a fraction of the cost of typical in-person conferences. And, the course has been approved for 6.0 (General) recertification credit hours toward PHR, SPHR and GPHR recertification through the HR Certification Institute.

Classes/Speakers include:

  • “Building Your Social Recruiting Strategy” with Steve Boese, Director of Talent Management Strategy at Oracle and Susan Strayer, Founder at Exaqueo
  • “Recruiting on LinkedIn: Taking You to the PhD Level” with Mike O’Neil, Founder of Integrated Alliances and Lori Ruff, Chief Learning Officer, Lead Social Media Coach and Senior Trainer of Integrated Alliances
  • Live Power Lunch Q&A Call with Tracy Brisson, Founder of One2Many Consulting and Jason Warner, Principal at Recruiting Toolbox
  • “The Future of Recruiting” with Laurie Ruettimann, Principal HR and Social Media Strategist at Starr Conspiracy and Jennifer McClure, President of Unbridled Talent LLC (I hear this session will be awesome!)
  • “Going Deeper with Facebook and Twitter” with Jennifer Hasche, Technical Recruiter at Intuit and Margo Rose, Social Media Recruiter at Jackson National Life
  • “Maintain Your Employer Brand through Your Candidate Experience” with Christa Foley, Senior HR Recruiter at Zappos and Brandis Paden, Recruiting Supervisor at Zappos
  • Live Power Lunch Q&A Call with Brianna Foulds, Head of Talent Acquisition, Oakley and Avery Block, Senior Recruiter at Yum! Inc. (Taco Bell, KFC, among others)

Registration: $245 and only $195 for current SHRM members

Download/print this PDF for a program outline, list of speakers/moderators and learning objectives for each session.

Click HERE to register for BrazenU’s Social Recruiting Bootcamp. 

 

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