Jennifer McClure`

Equipping people leaders to navigate change — and design the future — with boldness and purpose.

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Written by Jennifer McClure

Why Personal Branding Is Important for Career Development in HR – #NextChat

Personal Branding. The phrase that doesn’t want to die.

Personal Branding and Human Resources. Not like peanut butter and chocolate. Or is it?.

We can blame Tom Peters for starting the whole personal branding thing way back in 1997 with his article – “The Brand Called You” in Fast Company Magazine – , but the phrase really came into its own in the latter part of the last decade as technology and social media provided everyone from underdogs to big dogs the opportunity to better manage their careers, get noticed and reach a global audience if desired.

One of the first talks that I gave as a “professional” Speaker way back in 2007 was at a women’s professional networking group on the topic of “Personal Branding For Career Success” – and I’ll be delivering a 1/2 day workshop on the same topic this weekend for MBA students at Xavier University. The concept of defining and developing your Personal Brand remains an important topic for career management. And if you’re working in Human Resources, that goes for you and your professional counterparts too! Even if you don’t want to think so.

To understand more about how the concepts of Personal Branding can help you as an HR Pro, I’d like to invite you to join me and the good folks from SHRM | We Know Next today, September 12th, at 3pm ET for a “Twitter chat” about Personal Branding and why it’s important for HR pros. You can participate in, or follow the “chat” on Twitter  via the hashtag – #Nextchat. (New to Twitter chats? Learn more here – How to Participate in a Twitter Chat.)

Have questions? We’ll attempt to answer them. Have input or expertise? I’d love to hear from you. Think this Personal Branding thing is the greatest thing since sliced bread – or a bunch of hooey? I definitely want you to share your thoughts!

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For more details on tomorrow’s #Nextchat, check out the SHRM – We Know Next blog – Nextchat: “Why Personal Branding Is Important for Career Development in HR” – September 12, 2012 @ 3pm ET

If someone were to ask you to write down what you believe your “personal brand” is today, what would you write?  Are you excited about it?  Does it really describe your character, personality and passions?

In today’s competitive labor market, building a personal brand with a strong online presence is critical to your career, so it’s important to prioritize and identify ways to get noticed inside and outside of the office. There is tremendous value in personal branding and in the concepts of understanding who you are and being able to communicate your value, as well as to articulate what differentiates you from others in your field.

Whether you know it or not, people have a perception of you — and you need to take control of that.

Join us at 3 p.m on 9/12 for #Nextchat with Jennifer McClure of Unbridled Talent.  We’ll discuss the ways a busy HR pro can accomplish building their Personal Brand.

Q1. Why is personal branding so important for career development in HR?

Q2. How can HR pros use social media to help create and promote their personal brand?

Q3. Is face to face networking still important to creating a personal brand? Why?/why not?

Q4. What are the best ways that busy HR pros can develop a personal brand with limited time and on a limited budget?

Q5. How can developing a personal brand aid your career as an HR pro?

Categories: Blog, Human Resources, Personal Branding
Posted on September 12, 2012

Written by Jennifer McClure

Social Media For HR – Now & Next [Interview With Laurie Ruettimann]

I’m on vacation this week – well as much of a vacation as a self-employed person can take – and I’m coming down from a fantastic month of attending and speaking at conferences, as well as connecting with a ton of new professional relationships and long-time social media friends!

However, I wanted to take a moment to share this great Q&A led by Curtis Midkiff with my friend and Cynical Girl – Laurie Ruettimann – from The Hive at the 2012 SHRM Annual Conference. Watch this brief video (email subscribers click through to view) to learn more about:

  • Tips for HR pros who want to get involved with social media for their job.
  • How to find usable info on Twitter
  • Using social media to facilitate connecting with professional relationships online – and offline
  • Is Twitter a credible source of information?
  • How do you use social media to connect different generations (or can you)?
  • Are you doing it wrong by using social media as part of the hiring process?
  • What’s coming next? (Hint: Going retro.)

You can also learn how women like Laurie’s Mom are using Facebook. Now that’s money right there.

SHRM Day 2: Ask an Expert Session: Laurie Ruettimann

Categories: Blog, Facebook, Human Resources, LinkedIn, Twitter
Posted on July 2, 2012

Written by Jennifer McClure

Using Social Media to Screen Job Applicants – Yes or No?

Whether or not it’s ok to utilize social media profiles and/or a person’s social media activity during the applicant screening process is a question that often comes up when talking with HR pros or recruiters about using social media at work.

As usual, I’ve got some opinions about that question, and I recently was asked to share them on the Intuit Small Business blog by writer Kevin Casey. The short scoop is, I’m not a Fan of it.

Find out why by checking out the full interview on the Intuit blog – “Why It’s a Bad Idea to Check a Job Applicant’s Facebook Profile”.

So what do you think?

To Google or not to Google? That is the question. Leave a comment and let me know your thoughts. I’d love to hear your opinion as well!

For more great reading on this subject, check out one of the most popular posts on TLNT.com by my friend Laurie Ruettimann – “Don’t Facebook Me: Why You Shouldn’t Google During the Recruiting Process”.

Categories: Blog, Human Resources, Recruiting, Social Recruiting
Posted on March 5, 2012

Written by Jennifer McClure

2012 Winona Area SHRM Annual Conference – I’ll Be There!

A few months ago, when it was still warm outside, Winona Area SHRM Marketing & PR Coordinator William Gould contacted me about the possibility of coming to Winona, Minnesota to be the keynote speaker for their annual conference on March 13th. After several assurances from William that it will likely be warm cold in Minnesota in March, I decided to unpack my parka and enthusiastically signed up to lead two workshops at the conference – where the theme will be “It’s All Social… Media, That Is”!

The two workshops I’ll be leading will include:

“Why Social Media Matters to Your Business”

We’ll address how social media is being utilized successfully by businesses of all sizes and industries for marketing products and services, connecting with customers, recruiting talent and building relationships. We’ll also discuss the importance of creating a social media strategy, preparing for potential negative interactions, tracking success and choosing which tools are right for your business.

“Using Social Media in HR & Recruiting”

In this session, we’ll cover how successful HR pros just like you are using social media to develop professionally and grow their careers – without breaking any rules. We’ll also review examples of how companies and organizations of all sizes and industries are using social media to positively impact the critical talent strategies within their organizations.

Bonus: Pre-conference complimentary webinar led by Paul DeBettignies, VP of Recruiting at HireCast Consulting and Co-Founder of the Minnesota Recruiters Association along with Josh Rock, the Minnesota SHRM State Conference Co-Director and Account Executive at JobDig Media/LinkUp.com. Paul and Josh will introduce attendees to the popular social media tools and provide hands-on instruction on the social media basics.

I’m very excited about speaking at this conference in the next few weeks and if you’ll be in or around Winona, Minnesota on March 13th, sign up to join us!

Want more details about the conference? It’s all here -> Winona SHRM Conference 2012 Flyer

Oh, I also did a shoutout video from the radioactive laboratory that is my office. What else could explain the radiant glow on my face? (Ummm, bad lighting!)

Email subscribers will need to click through to view the awesome video.

Categories: Blog, Human Resources, Social Recruiting
Posted on February 14, 2012

Written by Jennifer McClure

5 HR Tips For Creating Effective Performance Reviews

Today’s post is a guest post from Erin Palmer – a writer and educator for Bisk Education. Erin works with University Alliance and the online education programs at Villanova University.

So give it up for Erin as she she shares some tips for creating effective employee performance reviews…

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As HR professionals know, an employee review is an essential part of building an effective organization. Just like smart recruiting helps you get the best possible talent, a well-developed employee review process allows you to develop that talent. Conducting reviews takes experience to finesse, but is worth the time as a strong team building tool. Following these five key points when reviewing your organization’s review process can turn an HR challenge into an HR success.

1.  The best reviews involve the employee in a self-assessment process that motivates, celebrates strengths and identifies clear areas for improvements.

Begin with having the employee fill out a self-assessment for you ahead of time. This self- assessment will provide you with a starting point for the review. Seeing from the employee’s perspective will teach you things that you otherwise might not see.

2.  Use the self-assessment as a way to keep the conversation focused and as a tool for you to accentuate strengths and address areas for growth.

The in-person employee review meeting can be stressful. Beginning with reviewing the self-assessment can ease the tension and get a conversation started. Many employees will admit the areas in which they aren’t as strong. When an employee brings up their own weaknesses, it is easier to have a proactive conversation about them without the employee feeling defensive. This will help you create an honest discussion and set goals for improvement. Make sure that the conversation is two sided; listen as much as you speak. Always alternate between addressing the employee’s positive and negative performances. Use the conversation to empower the employee to identify new goals.

3.  Create an employee review form that reflects the values and goals of your organization.

If you are building a review process from scratch, there are tools available to build review forms.  Whether you use your own or adapt an existing form, the process needs to be consistent. Be sure all employees are aware of the process and any changes you make well before individual reviews begin. The review process should be an organic part of the organization and help build a strong team who knows what to expect in the process. All levels of the organization should engage in a similar review process. If the review includes scoring or grading an employee’s performance, the scoring system needs to be clearly defined. Adhering to a standard review procedure builds trust in your leadership and builds camaraderie across the organization. As your company evolves, adjust the review process when necessary to support your mission statement.

4.  Review the employee review form in a conversational manner.

Do not just read the form out loud to the employee. A two-sided conversation is more beneficial to both of you. Be sure to take the jargon out of the process and communicate clearly the specific areas you will focus on so that the employee feels comfortable with the process. If a monitoring process needs to be established for an employee experiencing challenges, be sure to work that out formally in the written review. When the review is over, discuss pay raises and the employee’s goals. If an employee is going to receive a raise, or an adjustment in duties, give a specific start date. Always give the employee a copy of the review.

5.  Set up a regular schedule for reviews and clearly communicate changes ahead of time.

Most organizations review employees on an annual basis, although there are some exceptions. New employees often find it beneficial to have a review after 90 days on board. A current employee who is transitioning into a new position may need a review in four to six months. A current employee who was underachieving may benefit from another review in six to ten weeks to encourage the changes or modify the process.

Even the most skilled HR professional can find seasonal employee reviews a daunting task and a cumbersome process.  Your employee review process should be accurate, efficient and goal-oriented. Thoroughly reviewing your company’s review process can help build a strong, focused team.

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University Alliance submitted this article on behalf of Villanova University. If you’re interested in an online HR certification program, Villanova offers these courses in addition to a Master’s Degree in Human Resources Development. For more information please visit http://www.VillanovaU.com.

Categories: Blog, Guest Posts, Human Resources
Posted on November 23, 2011

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