Jennifer McClure`

Equipping people leaders to navigate change — and design the future — with boldness and purpose.

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Written by Jennifer McClure

Using Social Media to Screen Job Applicants – Yes or No?

Whether or not it’s ok to utilize social media profiles and/or a person’s social media activity during the applicant screening process is a question that often comes up when talking with HR pros or recruiters about using social media at work.

As usual, I’ve got some opinions about that question, and I recently was asked to share them on the Intuit Small Business blog by writer Kevin Casey. The short scoop is, I’m not a Fan of it.

Find out why by checking out the full interview on the Intuit blog – “Why It’s a Bad Idea to Check a Job Applicant’s Facebook Profile”.

So what do you think?

To Google or not to Google? That is the question. Leave a comment and let me know your thoughts. I’d love to hear your opinion as well!

For more great reading on this subject, check out one of the most popular posts on TLNT.com by my friend Laurie Ruettimann – “Don’t Facebook Me: Why You Shouldn’t Google During the Recruiting Process”.

Categories: Blog, Human Resources, Recruiting, Social Recruiting
Posted on March 5, 2012

Written by Jennifer McClure

Personal Branding For Career Growth & Success [Presentation]

Last week, I once again had the privilege of speaking to a group of over 50 women who have been selected for the Cincinnati USA Regional Chamber’s WE Lead Program. This was the 3rd year in a row that I’ve had the opportunity to share with the participants in this 10 month leadership development program about the importance of Personal Branding in today’s competitive employment environment.

It’s always a pleasure to spend time with highly talented women with such high potential and I really enjoy the conversation and feedback that happens as a result!

In my “Personal Branding for Career Success” session, the participants are initially asked to write a few words or statements describing what they believe their Personal Brand is today, as well as what they’d like for it to be (assuming that is different). Then, we work as a group to get that message into a a succinct Personal Brand Statement for each individual that they can utilize as a base for building a strong online presence, focusing their career activities and even prioritizing and identifying ways to get noticed within and outside of work.

I’ve included the presentation deck from last week’s presentation below.

Personal Branding for Career Growth – Feb 2012
View more presentations from Jennifer McClure
Personally, I’m a bit over the term “personal branding”, but I do still see tremendous value in the concepts of understanding who you are and being able to communicate your value, as well as to articulate what differentiates you from others in your field. Clearly, many of the participants did as well, as evidenced by some of their comments:
“This was a fascinating topic. Hadn’t thought a lot about doing personal branding, but see how it fits with career and work. She was very organized with presentation, handouts, small group activity and content was great.”
“Excellent, but I left feeling somewhat inadequate. Time to get to work!”
“Helped to spend some time reworking my personal brand statement. She knows her stuff.”
“So helpful! Lots of steps to take to claim my brand.”
“People do have a perception of me. I need to take control of that.”
“Branding session impressed on me the importance of keeping social media tools updated.”
“Thanks so much for sharing your expertise with our WE Lead class yesterday! Your presentation is always one of the best-received of the entire program and that was true again this year. Clearly the information you share resonates with the group and it motivates them to take action. Please know how much we appreciate your contribution to WE Lead and hope you take pride in the lasting impact you are making for these women. – Diana Long, Program Manager Women Excel
What’s your take on the topic of Personal Branding? Love it? Hate it? Think it’s more important than ever to have one?

Categories: Blog, Personal Branding, Presentations
Posted on February 15, 2012

Written by Jennifer McClure

2012 Winona Area SHRM Annual Conference – I’ll Be There!

A few months ago, when it was still warm outside, Winona Area SHRM Marketing & PR Coordinator William Gould contacted me about the possibility of coming to Winona, Minnesota to be the keynote speaker for their annual conference on March 13th. After several assurances from William that it will likely be warm cold in Minnesota in March, I decided to unpack my parka and enthusiastically signed up to lead two workshops at the conference – where the theme will be “It’s All Social… Media, That Is”!

The two workshops I’ll be leading will include:

“Why Social Media Matters to Your Business”

We’ll address how social media is being utilized successfully by businesses of all sizes and industries for marketing products and services, connecting with customers, recruiting talent and building relationships. We’ll also discuss the importance of creating a social media strategy, preparing for potential negative interactions, tracking success and choosing which tools are right for your business.

“Using Social Media in HR & Recruiting”

In this session, we’ll cover how successful HR pros just like you are using social media to develop professionally and grow their careers – without breaking any rules. We’ll also review examples of how companies and organizations of all sizes and industries are using social media to positively impact the critical talent strategies within their organizations.

Bonus: Pre-conference complimentary webinar led by Paul DeBettignies, VP of Recruiting at HireCast Consulting and Co-Founder of the Minnesota Recruiters Association along with Josh Rock, the Minnesota SHRM State Conference Co-Director and Account Executive at JobDig Media/LinkUp.com. Paul and Josh will introduce attendees to the popular social media tools and provide hands-on instruction on the social media basics.

I’m very excited about speaking at this conference in the next few weeks and if you’ll be in or around Winona, Minnesota on March 13th, sign up to join us!

Want more details about the conference? It’s all here -> Winona SHRM Conference 2012 Flyer

Oh, I also did a shoutout video from the radioactive laboratory that is my office. What else could explain the radiant glow on my face? (Ummm, bad lighting!)

Email subscribers will need to click through to view the awesome video.

Categories: Blog, Human Resources, Social Recruiting
Posted on February 14, 2012

Written by Jennifer McClure

LinkedIn Is King In Social Recruiting, But Facebook & Twitter Also Important

The folks at Bullhorn Reach recently took the time to summarize the social media actual activity of recruiters and job seekers in the Bullhorn Reach user network in 2011 (over 35,000 recruiters) across the “big 3” social recruiting platforms – LinkedIn, Facebook & Twitter. The results, while not surprising, are certainly interesting.

A few interesting findings included in the report include:

  • Recruiters are connected to all three social networks, but are using LinkedIn and Twitter much more than Facebook to recruit talent.
  • LinkedIn is driving the most views and applications per job posted on the three networks.
  • Twitter followers are much more likely to apply for a job than connections on LinkedIn or friends on Facebook.
  • 21% of recruiters are connected to all 3 of the “big 3” social networks, but 48% use LinkedIn exclusively.
  • Agency and corporate recruiters exhibit slightly different connecting and social recruiting strategies across the networks.
2012 Social Recruiting Activity Report
View more documents from Bullhorn Reach
I’d recommend taking a few minutes to review the entire report, but for those of you with a short attention span (like me), Bullhorn summarized some of the results in a handy Infographic as well.

Categories: Blog, Facebook, LinkedIn, Recruiting, Social Recruiting, Twitter
Posted on February 13, 2012

Written by Jennifer McClure

5 HR Tips For Creating Effective Performance Reviews

Today’s post is a guest post from Erin Palmer – a writer and educator for Bisk Education. Erin works with University Alliance and the online education programs at Villanova University.

So give it up for Erin as she she shares some tips for creating effective employee performance reviews…

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As HR professionals know, an employee review is an essential part of building an effective organization. Just like smart recruiting helps you get the best possible talent, a well-developed employee review process allows you to develop that talent. Conducting reviews takes experience to finesse, but is worth the time as a strong team building tool. Following these five key points when reviewing your organization’s review process can turn an HR challenge into an HR success.

1.  The best reviews involve the employee in a self-assessment process that motivates, celebrates strengths and identifies clear areas for improvements.

Begin with having the employee fill out a self-assessment for you ahead of time. This self- assessment will provide you with a starting point for the review. Seeing from the employee’s perspective will teach you things that you otherwise might not see.

2.  Use the self-assessment as a way to keep the conversation focused and as a tool for you to accentuate strengths and address areas for growth.

The in-person employee review meeting can be stressful. Beginning with reviewing the self-assessment can ease the tension and get a conversation started. Many employees will admit the areas in which they aren’t as strong. When an employee brings up their own weaknesses, it is easier to have a proactive conversation about them without the employee feeling defensive. This will help you create an honest discussion and set goals for improvement. Make sure that the conversation is two sided; listen as much as you speak. Always alternate between addressing the employee’s positive and negative performances. Use the conversation to empower the employee to identify new goals.

3.  Create an employee review form that reflects the values and goals of your organization.

If you are building a review process from scratch, there are tools available to build review forms.  Whether you use your own or adapt an existing form, the process needs to be consistent. Be sure all employees are aware of the process and any changes you make well before individual reviews begin. The review process should be an organic part of the organization and help build a strong team who knows what to expect in the process. All levels of the organization should engage in a similar review process. If the review includes scoring or grading an employee’s performance, the scoring system needs to be clearly defined. Adhering to a standard review procedure builds trust in your leadership and builds camaraderie across the organization. As your company evolves, adjust the review process when necessary to support your mission statement.

4.  Review the employee review form in a conversational manner.

Do not just read the form out loud to the employee. A two-sided conversation is more beneficial to both of you. Be sure to take the jargon out of the process and communicate clearly the specific areas you will focus on so that the employee feels comfortable with the process. If a monitoring process needs to be established for an employee experiencing challenges, be sure to work that out formally in the written review. When the review is over, discuss pay raises and the employee’s goals. If an employee is going to receive a raise, or an adjustment in duties, give a specific start date. Always give the employee a copy of the review.

5.  Set up a regular schedule for reviews and clearly communicate changes ahead of time.

Most organizations review employees on an annual basis, although there are some exceptions. New employees often find it beneficial to have a review after 90 days on board. A current employee who is transitioning into a new position may need a review in four to six months. A current employee who was underachieving may benefit from another review in six to ten weeks to encourage the changes or modify the process.

Even the most skilled HR professional can find seasonal employee reviews a daunting task and a cumbersome process.  Your employee review process should be accurate, efficient and goal-oriented. Thoroughly reviewing your company’s review process can help build a strong, focused team.

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University Alliance submitted this article on behalf of Villanova University. If you’re interested in an online HR certification program, Villanova offers these courses in addition to a Master’s Degree in Human Resources Development. For more information please visit http://www.VillanovaU.com.

Categories: Blog, Guest Posts, Human Resources
Posted on November 23, 2011

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