Jennifer McClure`

Equipping people leaders to navigate change — and design the future — with boldness and purpose.

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What Do CEO’s Expect From Strategic HR Leaders?

Recently, Human Resource Executive Online (a great publication worth reading) republished a interesting checklist from Bloomberg Businessweek listing “What CEO’s Expect from CHRO’s”.

I’m kinda in love with this list, so if you’re HR, (even without the lofty title of CHRO), check it out. Ensuring that you’re focusing your time, energy and efforts on these activities is a great way to position yourself within your organization as an HR/Business Leader.

What CEO’s Expect From CHRO’s

  • Collaborating to design and communicate a Vision for the company.
  • Building a pipeline of qualified, energized people to fuel the company?s growth.
  • Selling the company to the “talent population”, in person, via traditional media and online.
  • Reinforcing a culture that emphasizes ingenuity over irrelevant, one-size-fits-all metrics.
  • Teaching all employees, starting with the CEO, to tell the truth at work.
  • Shifting the HR function away from a break/fix model to an embedded function in every business segment.
  • Installing just enough HR process to meet the company’s regulatory compliance needs but not so much that people are stymied or infantilized.
  • Building a culture of collaboration that fuels every important program at the company.
  • Asking team members every day for input on business activities, their own careers, and life in general — not via a sterile, once-a-year employee engagement survey.

Source: Bloomberg Businessweek
September 19, 2012

What would you add to this list?

Want to learn more about making the leap from HR Leader to Business Leader? I’ll be reprising my 2012 SHRM Annual Conference & Exposition mega session at the upcoming 2012 Nonprofit HR Conference on October 8th in DC and at the 2013 SHRM-Atlanta HR Conference April 29 – 30, 2013. Check out more upcoming events on my Speaking & Conference Schedule HERE!

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Why Personal Branding Is Important for Career Development in HR – #NextChat

Personal Branding. The phrase that doesn’t want to die.

Personal Branding and Human Resources. Not like peanut butter and chocolate. Or is it?.

We can blame Tom Peters for starting the whole personal branding thing way back in 1997 with his article – “The Brand Called You” in Fast Company Magazine – , but the phrase really came into its own in the latter part of the last decade as technology and social media provided everyone from underdogs to big dogs the opportunity to better manage their careers, get noticed and reach a global audience if desired.

One of the first talks that I gave as a “professional” Speaker way back in 2007 was at a women’s professional networking group on the topic of “Personal Branding For Career Success” – and I’ll be delivering a 1/2 day workshop on the same topic this weekend for MBA students at Xavier University. The concept of defining and developing your Personal Brand remains an important topic for career management. And if you’re working in Human Resources, that goes for you and your professional counterparts too! Even if you don’t want to think so.

To understand more about how the concepts of Personal Branding can help you as an HR Pro, I’d like to invite you to join me and the good folks from SHRM | We Know Next today, September 12th, at 3pm ET for a “Twitter chat” about Personal Branding and why it’s important for HR pros. You can participate in, or follow the “chat” on Twitter  via the hashtag – #Nextchat. (New to Twitter chats? Learn more here – How to Participate in a Twitter Chat.)

Have questions? We’ll attempt to answer them. Have input or expertise? I’d love to hear from you. Think this Personal Branding thing is the greatest thing since sliced bread – or a bunch of hooey? I definitely want you to share your thoughts!

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For more details on tomorrow’s #Nextchat, check out the SHRM – We Know Next blog – Nextchat: “Why Personal Branding Is Important for Career Development in HR” – September 12, 2012 @ 3pm ET

If someone were to ask you to write down what you believe your “personal brand” is today, what would you write?  Are you excited about it?  Does it really describe your character, personality and passions?

In today’s competitive labor market, building a personal brand with a strong online presence is critical to your career, so it’s important to prioritize and identify ways to get noticed inside and outside of the office. There is tremendous value in personal branding and in the concepts of understanding who you are and being able to communicate your value, as well as to articulate what differentiates you from others in your field.

Whether you know it or not, people have a perception of you — and you need to take control of that.

Join us at 3 p.m on 9/12 for #Nextchat with Jennifer McClure of Unbridled Talent.  We’ll discuss the ways a busy HR pro can accomplish building their Personal Brand.

Q1. Why is personal branding so important for career development in HR?

Q2. How can HR pros use social media to help create and promote their personal brand?

Q3. Is face to face networking still important to creating a personal brand? Why?/why not?

Q4. What are the best ways that busy HR pros can develop a personal brand with limited time and on a limited budget?

Q5. How can developing a personal brand aid your career as an HR pro?

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Social Media For HR – Now & Next [Interview With Laurie Ruettimann]

I’m on vacation this week – well as much of a vacation as a self-employed person can take – and I’m coming down from a fantastic month of attending and speaking at conferences, as well as connecting with a ton of new professional relationships and long-time social media friends!

However, I wanted to take a moment to share this great Q&A led by Curtis Midkiff with my friend and Cynical Girl – Laurie Ruettimann – from The Hive at the 2012 SHRM Annual Conference. Watch this brief video (email subscribers click through to view) to learn more about:

  • Tips for HR pros who want to get involved with social media for their job.
  • How to find usable info on Twitter
  • Using social media to facilitate connecting with professional relationships online – and offline
  • Is Twitter a credible source of information?
  • How do you use social media to connect different generations (or can you)?
  • Are you doing it wrong by using social media as part of the hiring process?
  • What’s coming next? (Hint: Going retro.)

You can also learn how women like Laurie’s Mom are using Facebook. Now that’s money right there.

SHRM Day 2: Ask an Expert Session: Laurie Ruettimann

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Employer Brand Strategies Increasing In Importance [INFOGRAPHIC]

Next week, I’m looking forward to attending The Conference Board’s Extending Your Brand to Employees Conference in NYC.

For the last 2 years, this has been one of my favorite events to attend to meet Employer Brand, Human Resources and Recruiting professionals and to learn best practices in the recruiting and employment processes from several of today’s leading companies, such as IBM, FedEx, 3M, Mayo Clinic, Cisco, Pfizer and more.

At the conference, I’m especially looking forward to hearing from Steve Cadigan, Vice President of Talent at LinkedIn, as well as the pre-conference workshop led by folks form LinkedIn on “Bringing Your Brand to Life With LinkedIn”. (You can probably tell I’m a LinkedIn Fan Girl.)

If you’d like to share in what I learn from the conference, I’ll be tweeting (hashtag #tcbeyb) and sharing updates on this blog as well as Unbridled Talent’s Facebook Page. If you’ll be in NYC next week (or can get there) and you’d like to register for the conference, enter code “JM1” at checkout for a $500 discount!

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To highlight the increasing importance of Employer Brand Strategies, the folks at Bernard Hodes Group recently published a proprietary research report on The Growing Value of Employer Brands, and published a cool summary Infographic, which I’ve shared below.

Some highlights from the report include:

  • The responsibility for Employer Branding efforts lies most often with Human Resources (51%)
  • The most popular external resource for communicating Employer Brand is a company’s Career Site (78%)
  • For employees, the largest factor in considering an employer as attractive is Compensation (64%), while only 25% of employers share that opinion (Can you say disconnect?)
  • Employer Brand ROI expectations for employers include an increase in applicant quality (89%) and increase employee engagement (61%)

The Growing Value of Employer Brands – Bernard Hodes Group

The Growing Value of Employer Brands – Bernard Hodes Group

To obtain a copy of the Hodes’ proprietary research report, head over HERE.

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What’s New(ish) With LinkedIn

Last week, I was fortunate to be invited to speak at a Cincinnati Social Media Group event on the campus of Northern Kentucky University at their gorgeous new College of Informatics facility – Griffin Hall.

I was pretty stoked to be presenting in such a visually stunning and engaging environment – and in front of a 15 feet by 25 feet presentation screen made up of  digital micro tiles! It was also great to see so many in the Cincinnati Social Media community that I follow and learn from each day. Thanks to several of the participants for taking some cool photos. These will definitely go in the scrapbook!

photo by Kevin Dugan
Photo By Mike Boehmer

For my presentation, Cincinnati Social Media Founder, Kevin Dugan (someone I learn a great deal from in regards to social media and marketing communications – and also quite the Instagram pro) asked me to share what’s “new” on LinkedIn and some new ways of utilizing basic aspects of the site with a generally social media savvy audience – as well as NKU students who were invited to the event.

It was fun to try to create a presentation for a mixed audience – many of whom are LinkedIn experts in their own right – and I’ve embedded a copy of my attempt below. Email subscribers can click this link to view on SlideShare.

What’s New(ish) With LinkedIn – March 2012

View more presentations from Jennifer McClure

A couple of things that get lost in translation when uploading PDF files to Slideshare – any animation used or videos embedded don’t show up. So here’s a link to the video on Slide 35 about LinkedIn’s mobile application – CardMunch – which CEO Jeff Weiner says will help LinkedIn to “replace the traditional  Rolodex” in the future: Digitize Business With LinkedIn’s CardMunch App

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Anything new in the presentation that you plan to look in to or implement – or anything you’d new(ish) you’d like to add in the Comments? I’d love to learn from you!

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