Jennifer McClure`

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Written by Jennifer McClure

Using Social Media In HR & Recruiting [SLIDESHARE]

Since signing up for a LinkedIn account in early 2006 (member #5,852,039 here), I’ve considered myself a “Social Media Anthropologist”, because I love to study how social media affects the entire employment process – from personal branding, job search, employment branding, recruiting, human resources and employee development.

During that time, I’ve sought out and followed many of the pioneers in our industry who are leading the way and companies who are implementing “best practices” – and I’ve utilized social media to expand my network, attract and recruit talent, communicate with employees and build my personal/business brand.

In the last 8 years, I’ve had the opportunity to share what I’ve learned (and what I’m learning) with business leaders at a variety of industry and corporate events, and I often share those presentations privately with my clients via my Slideshare.net account.

Recently, I opened up several of my previous presentations for public access on Slideshare and I’d like to share one of my Using Social Media In HR & Recruiting presentations from 2012 with you here.

Using Social Media In HR & Recruiting – Jennifer McClure – Oct 2012 from Jennifer McClure

Since the world of social media is constantly changing, this presentation is constantly evolving and regularly updated. The latest version will be the basis for my upcoming pre-conference workshop at the 2013 Louisiana SHRM Conference in Baton Rouge on April 7, 2013. In this workshop, we’ll be digging deeper into developing a social media strategy, choosing tools, managing time and content, as well as “social” recruiting.

I’m looking forward to learning more and sharing more about how social media impacts the employment process in 2013!

Share Your Feedback:

I’d love to hear from you on the challenges you face with implementing a social media strategy in your organization. What do you want to learn more about? What’s new and exciting to you? Share with me in the comments and help me to make 2013’s presentations even better!

 

Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of recruiting & human resources strategy, employment branding and leadership/career development. We offer keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact us to schedule an event or to discuss our strategic consulting and advisory services. 

Categories: Blog, Human Resources, Presentations, Recruiting, Social Recruiting
Posted on March 25, 2013

Written by Jennifer McClure

10 Presentations – Using Social Media in HR & Recruiting

I utilize several resources to keep on top of what’s new and who’s saying what in the worlds of recruiting, social recruiting and human resources – and one of my favorite resources is Slideshare.net. (You can follow me on Slideshare.net HERE to see presentations I’ve uploaded as well as my favorites, etc.)

Lately, there have been several informative and helpful presentations uploaded related to using social media in HR and using social media for recruiting. Below are 10 of my favorites:

(1) SHRM Survey Findings: Social Media in the Workplace

(uploaded by SHRM – November 2011)

Part 3 social media in the workplace final

View more presentations from shrm

(2) Social Changes Everything

(uploaded by Intuit Careers – presenter Gail Houston – November 2011)

Social Changes Everything

View more presentations from Intuit Careers

(3) Innovative Recruiting Tips for 2012 from ERE’s 2011 Recruiting Innovation Summit

(video presentation uploaded by Dice.com – November 2011)

Innovative Recruiting Tips for 2012 at ERE’s #RIS11

View more videos from Social Recruiting

(4) HR 2.0: Social Media Strategy for Recruitment & Talent Management

(uploaded by Sidneyeve Matrix – November 2011)

Socializing Human Resources

View more presentations from Sidneyeve Matrix

(5) Innovative Recruiting Within a Conservative Corporate Environment

(uploaded by Jenny DeVaughn – October 2011)

Innovative Recruiting In A Conservative Corporate Environment at Facebook HQ – Jenny DeVaughn

View more presentations from Jenny DeVaughn

(6) CareerBuilder: Q3 Trends Update: Social Recruiting

(uploaded by Melissa Murray Balsan – October 2011)

Q3 Social Media Recruiting Update

View more presentations from Melissa Murray Balsan

(7) Using Social Media for Recruiting and HR

(uploaded by Kyle Lacy – October 2011)

Using Social Media for Recruiting and HR

View more presentations from Kyle Lacy

(8) Essential Elements of Social Recruiting

(uploaded by Tweetajob – presenter Carmen Hudson – October 2011)

NHRMA Fundamentals of Social Recruiting

View more presentations from Tweetajob

(9) Career Sites, Recruiting Strategy & The Candidate Experience

(uploaded by Monster.com – presenter Matt Adam – September 2011)

Career Sites, Recruiting Strategy & The Candidate Experience

View more presentations from Monster.com

(10) Save Your Cold Calls – Go Where Your Candidates Already Are

(uploaded by ERE.net – presenter Shally Steckerl – August 2011)

Save Your Cold Calls! Use Social Media and Go Where Your Candidates Already Are

View more presentations from beeshields
_____
(Want to see more presentations from the companies/individuals above? Just click on the “View more presentations from ___” link below the embedded presentation.)
Which presentation do you like best? What did you like most about it?

Categories: Blog, Employment Branding, Presentations, Social Recruiting
Posted on November 14, 2011

Written by Jennifer McClure

Developing a Social Recruiting Strategy: From Bigot To Believer

In an effort to highlight HR, Recruiting and Talent Management professionals who are developing and implementing Innovative People Strategies every day in their workplaces, I’m starting a regular guest post series here on the Unbridled Talent blog to share some of their work and best practices. Today’s guest post is from R.J. Morris, the corporate Director of Staffing at McCarthy Building Companies, Inc. I first became aware of R.J. through reading his guest posts on Fistful of Talent and soon began following him on Twitter. My impression was that R.J. is a recruiting professional who “gets it” and I had the opportunity to confirm my suspicions when I met him in person at the recent Social Recruiting Summit at Best Buy in Minneapolis, MN.

*

Nine months ago, I would tease my wife when she logged into her Facebook account after the kids went to bed. In a horribly superior tone, I would ask her if she was 15 and IM’ing her BFF. I was neither classy nor witty. Like my mom ten years ago when she talked about “that internet thing,” I sounded like a complete idiot—a social media bigot, if you will. Thankfully, my wife is a very cool lady and recognized that I made fun of Facebook because I did not understand it. These days, I write guest blog posts, tweet and am helping to implement social recruiting in my organization.

Now? My wife makes fun of me daily.

How do you go from bigot to believer? I was, of course, initially afraid I had missed the boat. I kept hearing that companies were using social media to drive recruiting and business results—my limited exposure to Facebook made it seem like it was a tool that told me “Sally’s excited about shopping today” or “Heather has completed the Bugs Collection” on Farmville. Twitter? That was for folks who wanted to follow Ashton and Britney. I was hopeless and overwhelmed.

Thankfully, the social media community is very welcoming, and I began to learn. Progressive HR professionals were soon interacting with me, offering outstanding knowledge and resources. The challenge was how to translate that knowledge to the business that I support. “Look how much professional development I get from colleagues on Twitter,” is quite different than, “Here’s why we think we need to develop and implement a social media strategy across multiple communication channels supporting distinct organizational goals.”

We still don’t have it all figured out. We are trying to be deliberate, not splashy. Our team is responsible for recruiting activities nationwide, so we looked through that prism. LinkedIn was a safe first play. Executives at the company understood the tool, and many were active on the site. For our recruiting efforts, LinkedIn has tools that aligned well with our sourcing strategy, so we went there first. It is, of course, the least social/most controlled network, but it allowed us to establish a presence outside of the corporate website and show some results.

Facebook was next. Yep, my wife enjoyed mercilessly making fun of me each night as I logged on to check out competitors and review top page designs. Mashable became a good friend as we matched user demographics to our national recruiting strategy. I was scared that selling Facebook as a recruiting tool to a conservative organization in a down economy would be tough. Nope. I work with smart people, and they quickly saw the potential power. They realized we were going to have a social media presence regardless—either we would be heavily involved in crafting that presence, or someone else would.

Next up is integrating Twitter and an employee blog to make our people more accessible as we tell our story and show off who we are. We are also reviewing communication material we developed for internal use over the past 12 months—much of that can be leveraged to ensure we can share ongoing and engaging content.

Like most companies, we are still figuring social recruiting out. When we did not know anything about social media, I was upset and felt we were behind. Now, we realize we are working with emerging communication platforms with dynamic rules and usage—getting social recruiting integrated is a process. When I talk with companies that want to start, I tell them to engage with people in the community and learn.

And, no matter what, don’t make fun of people for using the tools.

———-

R. J. Morris is the corporate Director of Staffing at McCarthy Building Companies, Inc. – an ENR Top 10 building company based in St. Louis, Missouri. McCarthy has offices and projects nationally and they recruit really smart people who want to join a company where everyone is an owner.  R. J. is responsible for leading and directing all national recruiting activities using both tried and true old school tactics and the implementing the latest methods (including social recruiting) to support the growth needs of the organization.

Categories: Blog, Guest Posts, Recruiting, Social Recruiting
Posted on July 9, 2010

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