I’m on a plane today, traveling to speak to Human Resources leaders at a conference about The Future of HR.

This is what I love to do, and I’m blessed to be able to have a career where my primary purpose is to encourage, equip, and inspire  business leaders of all kinds – not just HR – to embrace the future of work, and leverage their influence to create positive, lasting change.

I fully believe leaders have a tremendous opportunity to positively impact the lives of those that they lead and serve on a daily basis – not just through their actions, but also through establishing a culture where people can thrive, and use their gifts and talents in ways that move our businesses forward.

Company cultures are complex, multi-faceted, and ever evolving, but I’m a firm believer that you can learn a lot about a company’s culture, and their leadership, through the stories that employees tell. I agree with New York Times best-selling author, and marketing and customer service expert Jay Baer, when he says:

Everything great in marketing starts with great inside-out storytelling that values employees, because that is the hallmark of a strong organizational culture.

That’s why, when I came across this video today from the “HR Storytellers” series produced by the Society for Human Resource Management (SHRM), I had to share it. It features my good friend and mentor Steve Browne, Executive Director of Human Resources at LaRosas, Inc., – a regional, family-owned pizzeria chain, and one of Cincinnati’s iconic and beloved brands.

I love this story.

I love that it’s representative of the leadership and culture at a company carrying the beliefs and actions of its iconic Founder into the future of work – and never losing sight of what makes their businesses unique and successful – their people, and their stories.

Your company’s stories can be a powerful tool in your recruiting and retention efforts, and they can radically affect employee engagement.

Please take 9 minutes to watch this video, and really listen to the story Steve tells. Then, think about your own company.

What stories can you tell?

Want to get more great stories from Steve, and learn how you can increase your effectiveness as a leader by focusing on the humans in your workplace? Get a copy of his first book HR on Purpose: Developing Deliberate People Passion. It’s available for order online through the SHRM Book Store.