Jennifer McClure`

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Written by Jennifer McClure

Look Mom! I’m Going to the 2009 SHRM Annual Conference!

Liveblogging Next week I’ll be in New Orleans attending the SHRM Annual Conference June 28 through July 1st – and you’ll be glad to know that I’ve already stocked up on anti-frizz products in an effort to control my hair’s natural tendency to poof to unflattering proportions in the more tropical climes…

If you’ve read my Bio or LinkedIn Profile, you know that I spent most of my career as an HR Pro before making a change in 2006 to become an Executive Recruiter/Coach & Consultant. When I worked in HR, every year I would receive the Conference brochures and devour them wishing that I could attend to learn about what was new and happening in HR, as well as to meet some of my peers. But every year, the money either wasn’t in the budget, or the few times that it was budgeted, something always came up that prevented me from attending. So I’m super excited about this opportunity to finally make the pilgrimage to the land of 10,000+ HR Pros and also to participate as a Press Blogger!

I’ll be tweeting, blogging and vlogging while at the Conference and sharing my learnings and experiences in several places. Kris Dunn, Jessica Lee and myself will be covering the Conference for Fistful of Talent and I’ll also be playing the role of “Roving Reporter” for RecruitingBlogs.com and a new website RecruitingConferences.com. I’ll link to any shenanigans I post on those sites here on Cincy Recruiter’s World, but if you’re not already subscribing to these resources – you should be!

At the Conference, there will be a ton of opportunities to learn about all of the areas of “People Strategy” that I’m consistently curious about, including Recruiting, Executive Coaching, Human Resources, Company Culture and Employment Branding and I’ve tried to select sessions to get my fill in as many of those areas as possible. Here’s my tentative schedule so far:

Sunday, June 28th
2:30 pm     Opening General Session with Jack Welch (we’re like BFF now that I follow Jack on Twitter)
5:00 pm     Press Briefing

Monday, June 29th
7:00 am     Retention Before Hiring, After Hiring and Long-Term Retention Strategies
10:45 am   Creating a Great Place to Work: Lessons from the 2009 ’50 Best Small & Medium Companies to Work for in America’
12:00 pm   Lunch with Kris Dunn & Jessica Lee
2:00 pm     How Your Web Site Can Be Your #1 Recruiting Tool
4:00 pm     Creating Executive Presence: Thinking on Your Feet
6:00 pm     Yahoo! HotJobs VIP Party

Tuesday, June 30th
7:00 am     Strategic Interviewing Practices
10:45 am   How to Give a Butt-Kicking Presentation
2:15 pm     Employment Branding: Branding Your Organization To Attract & Retain A-Level Talent
6:00 pm     Tweetup at Ruth Chris Steak House

Wednesday, July 1st
10:00 am   Become a Talent Magnet: How to Entice, Endear & Engage Top Talent
11:30 am   HR Blogger Panel: Kris Dunn, Jessica Lee, Laurie Ruettimann & Lance Haun

You should also check out some of the other bloggers who will be attending the Conference. I’ve linked to their Twitter profiles below, as well as their most recent posts about their Conference plans:

Lance Haun – Your HR Guy: Updated SHRM 2009 Schedule

Sharlyn Lauby – HR Bartender: The Big Easy

Jessica Lee – Jessica Lee Writes: New Orleans…Here I Come!

Michael Long – The Red Recruiter: SHRMing Out With Twitter

Laurie Ruettimann – Punk Rock HR: Social Media, Human Resources & SHRM

Mary Ellen Slayter – SmartBlog on Workforce: My SHRM Schedule

Mark Stelzner – Inflexion Advisors: HR Gone Wild – SHRM 2009

UPDATE: Thanks to Brett Farmiloe of Jobing.com for making me aware of his post 5 Ways To Participate in SHRM 2009 From the Office on ERE.net. Good tips for those who must stay home!

You can catch me tweeting as @CincyRecruiter and follow all “real time” Conference tweets via Twitter Search here with the hashtag #SHRM09. (You don’t even have to sign up for Twitter to do so!)

If you’ll be attending the Conference, I’d love to meet you there! You
can get my contact information by texting JENNIFERM to 50500 (via
Contxt).


Categories: Blog, Employment Branding, Executive Coaching, Human Resources, Recruiting, Twitter
Posted on June 26, 2009

Written by Jennifer McClure

ERE Social Recruiting Summit 2009 – Recap, Resources & Tweets

Despite the challenges created by modern-day air travel (really, how many times in one trip can you be delayed by planes missing a part, having malfunctioning parts or a baggage crew who "forgets" to load the plane?), I've returned safely and inspired from the ERE Social Recruiting Summit held on June 16, 2009 at the Google Campus in beautiful Mountain View, California! Alas, no Google Goats were sighted during my brief stay. Apparently after an organizing attempt by PETA and demands for perks and free benefits, they've been unceremoniously relocated…

Click on the link below to view a brief video recap of my experience:

Cincy Recruiter's ERE Social Recruiting Summary Recap 6 17 09 on Vimeo

I must say that the crew from ERE did a fantastic job of assembling a full day of content with great speakers! They should also be highly praised for live streaming the Conference to allow those who were not able to attend to participate "live" and for many to be able to view the content in the future.

I'm sharing links below to the presentations, as well as some selected Tweets shared by Conference attendees and others in the Twitterverse who were either watching the live feeds or "listening in" via the Twitter "hashtag" #socialrecruiting. Lots of great stuff here. Take some time to check out the slide decks and videos – as well as the links to all of the blogs and Twitter profiles!

—————————–

Conference opening video (Evolution of Recruiting) shared by Susan Burns of Talent Synchronicity.

Keynote presentation by Reid Hoffman – Chairman & CEO of LinkedIn – Slide Deck & Video.

@lifeatmcgladrey: http://newin.linkedinlabs.com/ – Shows new LinkedIn users as they sign up. Very, very cool!

@CincyRecruiter: April 2004 LinkedIn had 500k members. Now over 42 million.

@mspecht: Every individual is a small business therefore every individual is an entrepreneur. Everyone will have an online profile

@joshuakahn: LI profiles are more authentic cuz people tend not to lie in public as much. True?

Punk Rock HR's Laurie Ruettimann – Ubiquity & Authenticity in Social Media – Slide Deck & Audio.

@CincyRecruiter: For inquiring minds – @lruettimann is adorable & TINY! Started her HR career as HR Asst at a "cream of the crap" candy co.

@ewmonster: Respect professional boundaries. "Don't tell someone else's story for them- tell your own story." Nice.

Mobile Marketing for Recruitment by Chris Hoyt and Michael Marlatt – Slide Deck

@masterburnett: Worldwide adults 25-34 send more text messages that they make phone calls. Not just youth

@GerryCrispin: mobile benefits: ubiquitous, immediate, private, convenient, actionable. need relevance to community to reach further


IBM Emerging Technologies Evangelist Sacha Chua – The Awesomest Job Search Ever – Video. (also check out Sacha's many awesome presentations on Slideshare)

@CincyRecruiter: Job search of the future ~ when u go to an interview & u already "know" each other. Social media can do that

@MattAlder: This girl is so enthusiastic it's actually scaring me, then maybe that's me just being British

@TheDavidGroup: Sacha Chua: [Employees] are going to be incredible recruiters if they LOVE the company. Boss's take note

No Sacred Cows: Making Sense of Social Recruiting by Joshua Kahn

@Frannyo: BEST Quote of the day "Advertising is the price we pay for being unremarkable." (Robert Stephens)

@lruettimann: @joshuakahn advocates bacon, social media, and having back-channel conversations

@TheRecruiterGuy: @joshuakahn used Facebook page (that was created by FANS of BestBuy) to connect with job seekers AND customers.

@JohnSumser: You don't build communities, you discover them. Most important point of the day.

@CincyRecruiter: It's a post-brand perfect world. So don't pretend that u are & that this stuff isn't happening

LinkedIn Networking – Shally Steckerl – Video.

@shally: Here are the top ten reasons recruiters should create LinkedIn groups: h
ttp://tr.im/oAjO

@shally: Answering questions and getting “best answer” helps establish you & your team’s credibility in your area of expertise

@shally: Idea 4 using LinkedIn Events: Create “virtual career day” and invite your target prospects, + u get 2 keep attendee list!

Welcome (Back) to the Community with William Uranga – Slide Deck

@JobVite: getting back to community…the biggest rewards in recruiting will come from building communities

Online Employer Reputation & Social Recruiting – Shannon Seery Gude – Video.

@masterburnett: Never let an agency draft blog content if your goal is authenticity, it shouldn't be marketing perfect

@CincyRecruiter: Have social media guidelines vs social media policies. Tell employees what they can & should do vs shouldn't

@jrl2002: Great point made about looking at your goals & then determine the best tools vs. picking the current "hot" tool of the day

Additional Summaries from Social Recruiting Summit Attendees:

– Australian HR Technology Consultant Michael Specht – Social Recruiting Summit

– Pay-It-Forward Executive Recruiter Jenny DeVaughn – Notes from the Social Recruiting Summit

– Recruiting & Social Media Consultant Paul Jacobs from New Zealand – The Social Recruiting Summit (I'm Wagging My Tail)

– Human Resources Blogger/Writer Laurie Ruettimann of Punk Rock HR – Today @ Le Googles

– Jobing.com Social Media Manager Brett Farmiloe's Notes from the 2009 Social Recruiting Summit at Google HQ

– Chris Hoyt – Associate Director of Talent Attraction at AT&T – What I Leaned (and Taught) at Camp

– IBM Emerging Technologies Evangelist – Sacha Chua – Notes from the Social Recruiting Summit



Categories: Blog, Employment Branding, LinkedIn, Recruiting, Twitter
Posted on June 18, 2009

Written by Jennifer McClure

Spanning the World – Links You Can Use or Peruse – April 17th Edition

Blogging Each day, there’s an enormous amount of great content produced by people all over the world and put out on the world wide web. Sometimes it’s from a high-profile journalist or weblebrity, and sometimes it’s from a little known blogger who took the time to share their thoughts with the few souls who follow them that have taken the time to subscribe to their blog. (Ahem… you can subscribe to this little known blogger’s blog via email here or RSS here.)

As a consistently curious consumer of vast quantities of information in the areas of Recruiting, Coaching, HR, Leadership, Career Development, Employment Branding & Social Media, I’d like to share a few links to stuff I found interesting on the Interwebs within the last couple of weeks.

Recruiting

It’s almost counter-intuitive to think that recruiting top candidates would be harder in the current economic times, but Auren Hoffman does a really nice job of explaining why that’s indeed the case in Why Hiring is Paradoxically Harder in a Downturn. And he uses lots of charts, graphs and data to do it. We have ourselves a smarty up in here folks…

My friend Kelly Dingee – a Sourcing Ninja – published the April 2009 AIRS Sourcing Report. If your job involves sourcing candidates using the Internet, then this free monthly resource is for you!

Speaking of Sourcing Ninjas – the Boolean Black Belt (Glen Cathey) makes me dizzy with all of the ways that he can find potential candidates. Strap on your seat belt… Searching Social Media Requires Outside-The-Box-Thinking.

Times – they certainly are a-changin’…Good perspective for both Recruiters and Job Seekers on The Changing Face of Recruiting from Netshare, Inc.

I’m a serious fan of Chris Hoyt – Associate Director of Talent Attraction at AT&T’ – who is probably more widely known (on the web) as the RecruiterGuy. Chris is way out in front in terms of trying and implementing innovative ideas in the recruiting/sourcing space. In 360-Crazy-Sexy-Cool (Recruiting/Sourcing) Part I , he begins a series of posts on a completely mobile and cloud based boxed set of recruiting tools.

Coaching

Jason Seiden always has a way of getting in your face and daring you to take the actions necessary to grow as a leader or in your career – What “Color” Is My Parachute? Sh*t Brown – Thanks for Asking. I like Jason’s coaching style – a lot.

Human Resources

(From RecruitingBlogs.com) Anyone who can quote my favorite movie Jerry Macguire and use the phrase “up at dawn, pride swallowing siege that I will never fully tell you about” to describe the (sometimes) life of an HR Director has me at “Hello”.

This week, I spoke at a local SHRM Group on the topic of How HR Can Use Social Media Beyond LinkedIn. Of the 100 or so in attendance, only about 5 were currently using Twitter. Workforce.com shares some of the drawbacks – and opportunities for HR in HR World Not Immune From Twitter Craze.

Leadership

Great leadership advice and summary of Tips from Tom Peters for Leading in Freaked-Out Times on The Practice of Leadership blog.

Career Development

From my perspective, the single biggest issue for many who are searching for a job is not being able to clearly articulate what they are targeting to best utilize their talents and experience. Couldn’t have said this better myself – To Get the Job, Get Specific.

Another famous Jerry Macguire quote is put to good use by Kathy Rapp on Fistful of Talent in Help Me… Help You. How Not to Play the Salary Negotiation Game.

Employment Branding

The writers and contributors at ERE.net produce significantly high quality stuff on a daily basis. This week, one of my favorites was Ryan Estis – Employment Branding 2.0 – The 8 C’s of My Web My Way.

Social Media/Social Networking

From what appears to be a relatively new blog with some very good content – The Social Executive – check out 9 Tips to Get Executives Started on Twitter.

Here’s an awesome post from the LinkedIn Blog about What Recruiters Look For in a LinkedIn Profile: 8 Tips. A similar post appeared on Mashable – with more good tips – Do You Pass the Social Media Recruitment Test? Of course every recruiter is different and these methods may not be applied by all, but it’s a good place to start.

Facebook isn’t just for poking “friends” and throwing sheep anymore… Check out these 20 Facebook Applications to Assist You In Your Job Search.

If you’re looking for some data to convince your CEO why it’s ok to allow employees to use social media at work – here’s your ticket – Facebook, YouTube at Work Make Better Employees: Study. But make sure he or she doesn’t see this – Does Facebook Make You Dumber? Study shows users of social networking site get lower grades. Just a minor detail in the pursuit of happier employees.

Bringing It Home

And finally, a CincyRecruiter shout-out to the social network for HR professionals – HRMToday.com! I was already a fan, but recently winning an iPod Touch for sharing one of my (too many) hiring horror stories has made me love them that much more. If you’re in HR – or work with people – join HRMToday and check out my winning submission on how a male stripper once tried to recruit ME during his interview. And you thought you had all of the fun in Accounting…

Until next time, take it away Len Berman

Categories: Blog, Employment Branding, Executive Coaching, Human Resources, Leadership, Recruiting
Posted on April 17, 2009

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