Jennifer McClure`

Equipping people leaders to navigate change — and design the future — with boldness and purpose.

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Building Influence and Impact: The Executive’s Guide to Personal Branding With Claire Bahn

Impact Makers podcast episode 82 - Claire Bahn

On episode 082 of the Impact Makers podcast, I chat with Claire Bahn, the CEO and Founder of Claire Bahn Group, a strategic marketing communications and branding agency.

For over 15 years, Claire has been helping leading businesses, high-achieving CEOs, executives, investors, and founders to maximize their authority and influence in order to accelerate business growth, gain recognition and increase opportunities.

In our conversation today, we dive into the concept of personal branding, why it’s important for everyone – but especially for executives – and what it takes to develop an effective personal brand in a world where most everyone is sharing online, and AI is being used more than ever to create content for people who may not have been previously good at it.

Topics Discussed In Today’s Episode:

  • What personal branding is, how it’s changed over the last few years, and why it goes well beyond visual elements like colors and logos.
  • Why differentiation is key to developing a successful personal brand, and key steps to take to determine what makes you different.
  • How CEO  and executive personal branding can positively impact a company’s brand.
  • Should you share only business/professional content online, or should you also be sharing more of your personal life? Does that help or hurt your personal brand and business?
  • Why storytelling – and the ability to tell a story well – is key to building and communicating an effective personal brand.
  • Do you have to do video in order to really stand out with your personal brand?
  • How AI is impacting personal branding, and what you need to focus on in order to keep your brand personal and differentiated.

LISTEN TO IMPACT MAKERS PODCAST – EPISODE 82

Listen on Apple podcasts, Google podcasts or Spotify

Supporting Links and Resources:

Claire Bahn – Website, YouTube, LinkedIn, Instagram, Facebook, Twitter

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The Greatest Story Ever Told, And What It Says About Leadership And Culture

I’m on a plane today, traveling to speak to Human Resources leaders at a conference about The Future of HR.

This is what I love to do, and I’m blessed to be able to have a career where my primary purpose is to encourage, equip, and inspire  business leaders of all kinds – not just HR – to embrace the future of work, and leverage their influence to create positive, lasting change.

I fully believe leaders have a tremendous opportunity to positively impact the lives of those that they lead and serve on a daily basis – not just through their actions, but also through establishing a culture where people can thrive, and use their gifts and talents in ways that move our businesses forward.

Company cultures are complex, multi-faceted, and ever evolving, but I’m a firm believer that you can learn a lot about a company’s culture, and their leadership, through the stories that employees tell. I agree with New York Times best-selling author, and marketing and customer service expert Jay Baer, when he says:

Everything great in marketing starts with great inside-out storytelling that values employees, because that is the hallmark of a strong organizational culture.

That’s why, when I came across this video today from the “HR Storytellers” series produced by the Society for Human Resource Management (SHRM), I had to share it. It features my good friend and mentor Steve Browne, Executive Director of Human Resources at LaRosas, Inc., – a regional, family-owned pizzeria chain, and one of Cincinnati’s iconic and beloved brands.

I love this story.

I love that it’s representative of the leadership and culture at a company carrying the beliefs and actions of its iconic Founder into the future of work – and never losing sight of what makes their businesses unique and successful – their people, and their stories.

Your company’s stories can be a powerful tool in your recruiting and retention efforts, and they can radically affect employee engagement.

Please take 9 minutes to watch this video, and really listen to the story Steve tells. Then, think about your own company.

What stories can you tell?

Want to get more great stories from Steve, and learn how you can increase your effectiveness as a leader by focusing on the humans in your workplace? Get a copy of his first book HR on Purpose: Developing Deliberate People Passion. It’s available for order online through the SHRM Book Store. 

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