Jennifer McClure`

Helping Leaders Leverage Influence & Create Maximum Impact.

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Written by Jennifer McClure

Is It Still Possible to Build Your Personal Brand Using Social Media in 2023?

Impact Makers Podcast Episode 075

We’re off and running in 2023, and I hope that you’re finding your footing after digging out of your email inbox, and resuming the regular rhythms of meetings and deadlines.

If you’re like me, you’re likely back to being busy – maybe even overwhelmed once again, so I thought I’d share some thoughts with you this week about one of the prime culprits of overwhelm for many of us – which is of course, is social media.

What used to be a great platform for connection, building personal relationships, and building your brand has now sucked a chunk of time out of us. And it has led us down this path where communication is made less civil, and sometimes, even hurtful.

Do I still think that leaders who want to stay current with business trends, and what’s happening in the future of work should be active on social media?

Yes, I do, because there are still ways you can use social media to grow your career or your business.

Today, let’s walk down the social media memory lane to see how these platforms have evolved over the years.

As you seek to continue to build your brand or grow your career this year, I’m diving into what’s working and what’s not working with these different social media and online platforms, in the next few episodes.

Next week, I’ll start with the most impactful of all – LinkedIn.

Make sure that you’re subscribed or following the Impact Makers podcast in your favorite listening platform, so you don’t miss an episode.

And, if you’d like to make an impact on someone in your network today, please share this episode with them, so they can embrace the future of work, and develop and grow the leadership skills necessary to make a positive impact at work and in life, right along with you!

Topics Discussed In This Episode:

  • The evolution of LinkedIn and how it’s helping business people until now
  • Twitter then and now
  • How Facebook has become a ghost town now
  • The popularity of Instagram today
  • Should leaders be active on social media?
  • Using social media to build meaningful relationships

IMPACT MAKERS PODCAST – EPISODE 75

Key Quotes From This Episode:

“We have to be intentional and strategic about how we spend our time [on social media] consuming content, and how we create and share content to attract and engage the right people who want to hear from us and want to hear what we have to say.” ~ @Jennifer McClure

“I also still believe it is possible to build meaningful relationships with thought leaders, peers, and professionals in your industry and career field. But it takes time and more than a daily picture of your favorite cup of coffee to make those things happen.” ~ @Jennifer McClure

Connect with Jennifer:

Send her a message [https://jennifermcclure.net/contact/]

On LinkedIn: http://www.linkedin.com/in/jennifermcclure

On Twitter: https://twitter.com/JenniferMcClure

On Instagram: https://www.instagram.com/jennifer_mcclure/

On Facebook: http://www.facebook.com/JenniferMcClureSpeaker

Categories: Blog, Career Development, Personal Branding, Podcast
Posted on January 12, 2023

Recent Posts

  • Discovering Your Why: How Clarifying Your Vision Can Transform Your Organization and Create a Bigger Impact
  • Optimize Your LinkedIn Profile to Build Your Personal Brand and Grow Your Career
  • Is It Still Possible to Build Your Personal Brand Using Social Media in 2023?
  • My Mother’s Legacy: What It Means to Be an Impact Maker
  • 10 Activities Leaders Must Embrace to Lead With Impact in the Future of Work

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Recent Blog Posts

  • Discovering Your Why: How Clarifying Your Vision Can Transform Your Organization and Create a Bigger Impact
  • Optimize Your LinkedIn Profile to Build Your Personal Brand and Grow Your Career
  • Is It Still Possible to Build Your Personal Brand Using Social Media in 2023?
  • My Mother’s Legacy: What It Means to Be an Impact Maker
  • 10 Activities Leaders Must Embrace to Lead With Impact in the Future of Work

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