William Tincup isn’t normal.
Neither was his marketing agency, which used its eccentricity to shake up an industry that had become boring and stale. You either loved them or hated them.
When Tincup stepped away from the agency, he continued marching to the beat of his own drum, with great success. Today he shares some career and life advice from someone who has never followed the rules, and has an unconventional way of doing things.
Are you ready to shake up your life?
- Believe it or not, Tincup really is William’s last name. He talks about the Native American origins of the surname, and the huge advantage it gives him in organic searches. It’s also a really good whiskey, and the company that makes it has been trying to buy the domain for years.
- Tincup is highly educated, and has three university degrees – including Art History. He shares the funny story of how he once got in-state tuition as a student from out-of-state by complimenting a woman’s earrings. He also shares the great advice that his Advisor gave him for how he should proceed with choosing a major – a very honest takes on what typically happens for students after college that’s career advice even more relevant today.
- After graduating, his first career choice was as a museum curator, but he quickly realized that they don’t make a lot of money, so he decided to back to school to get an MBA. William talks about the paths that were available to him: consulting, Wall Street, or entrepreneurship. To begin, he chose consulting, but that changed when he learned about the shortcomings of the services they offer, and he shares what inspired him to get into true entrepreneurship.
- Tincup’s agency was daring. They weren’t the ‘sweater vest’ type. At Starr-Tincup stripper glitter and cocaine references were normal – but there was a very calculated reason why. They put their marketing advice into a book that served as a manifesto, and their Led Zeppelin lifestyle blew up an industry that was known for being boring. He’ll be the first to tell you that they lost business by doing things the way they did, but those who did choose to become their clients would tell you that Tincup would walk through walls to help them succeed.
- It was a very simple interaction with the CEO of a business that his company helped to succeed that ended Tincup’s desire to do what he was doing – the lack of a “thank you”. After 10 years of it, he couldn’t take it any longer, and left the marketing agency to go out on his own, where he has continued to be his unique self. Now, in addition to serving on dozens of Advisory Boards, he’s the President of Recruiting Daily.
- Tincup believes that thought leadership is about actually about being a leader, and he shares his thoughts on what it takes to be what he considers actual “Thought Leader”. It’s more about being the one who is always asking “why”, and not paying attention to what other people are saying or doing. Find out why he thinks this approach is important.
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