Creating High-Impact Presentations and Building a Profitable Speaking Business With Jennifer McClure and Dr. Daniel Crosby

I’ve had the best job in the world for over 10 years now – where I have the privilege of speaking on stages and in training rooms to groups of leaders around the world about how to increase their influence, focus strategically, and make a positive impact at work and in life.

When I stepped out on my own in 2010 to start my business, I had a little bit of experience, a healthy dose of confidence, and a whole lot of hope that I could build the relationships, and create impactful presentations that would result in a successful speaking business.

But like a lot of things in my life where I tend to jump off the cliff first, and then think about my parachute later, I wasn’t fully prepared for what it would take to find my lane, to determine how to set my speaking fees, or how to become a recognized expert.

So, queue admission into the school of hard knocks, where I’ve gained quite an education along the way, and as a result, have ultimately managed to build a business and life that I truly love.

Last year, my friend Dr. Daniel Crosby – who is a great public speaker himself, and was a also my guest on episode 14 of the Impact Makers Podcast, where he talked about understanding human behavior to do well, do good and do you – asked if I would join him on his Standard Deviations podcast to talk about what it takes to create great presentations — and if you’re into that kind of thing, how to actually get paid to speak, which is one of the most frequently asked questions we both receive.

Over a year later, the content of our conversation is still accurate and timely, and I continue to hear from people in Dr. Crosby’s audience who have found it helpful. So I asked him if I could share it with you today, and if you’re interested in crafting great presentations, and/or getting paid to speak, I think you’ll find it helpful.

Topics Discussed In This Episode:

My path from HR executive to professional speaker, and why I felt like I needed at least 20 years of work experience before starting.
How giving away 10% of my time to help others helped me to get started as a speaker, and discover the work that I truly loved.
My personal recipe for crafting a great presentation.
What comedians and preachers can teach us about giving great presentations.
What adult learning theory tells us about what makes for a good speech.
Strategies for determining your speaking fee, what can happen if your price is too low, and how to get paid more.
Three books that I recommend for speakers to help with picking a lane, determining your pricing strategy, and building a memorable brand.
What Dr. Crosby did that 10x’d his speaking revenue.
3 concrete steps to take to build a profitable speaking business.

IMPACT MAKERS PODCAST – EPISODE 46

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Key Quotes From This Episode:

“I always tell people who want to be a speaker – it’s a journey. I don’t know anybody who is a speaker – who is doing this for a living, or either a big component of their business – who just one day said, ‘I’m going to be a speaker’ – and hung their shingle up and people start clamoring to pay them.” ~ Jennifer McClure

“My advice to people who want to be a speaker? First – what do you know, and how can you give that knowledge away? And if you’re adding value to people while doing that, then they’re going to start asking you to do that more and more.” ~ Jennifer McClure