Level Up Your Career: Build Your Powerful Personal Brand for Increased Influence and Impact
Best for: breakouts, workshops, women’s leadership programs, emerging leader events, ERG events, and professional development audiences.
Program Description:
In today’s dynamic work environments, leadership is less about titles — and more about presence, authenticity, and connection. Influential leadership and personal branding aren’t about promotion — they’re about clarity and alignment.
Your Personal Brand is more than your reputation. It’s a reflection of your values, your voice, and how others experience working with you. It can shape how people perceive your contributions and how you show up in teams, conversations, and decisions.
When you understand what motivates you and the strengths and qualities that make you unique, you can begin to manage your brand intentionally and represent yourself in ways that are both consistent and true to who you are.
In this program, we’ll explore how personal branding and influence intersect with self-awareness and leadership presence. You’ll clarify what you want to be known for, reflect on how to communicate that in your daily interactions, and learn to show up in a way that builds trust and connection.
Your Personal Brand isn’t a tagline — it’s the story others tell about you when you’re not in the room. This session will help you take ownership of that story and ensure it reflects the real you.
Workplace Application:
Master the art of Personal Branding and Influential Leadership to amplify your impact, accelerate your career, and create future opportunities.
Learning Objectives:
Understand how to leverage your Personal Brand as an asset, ensuring alignment with your career goals, as well as your organization’s goals to drive meaningful change.
Discover what motivates humans, how communication works, and how to craft an effective vision that will allow you to lead people to success — regardless of your title or position.
Create your own Personal Brand Statement and understand how to use it.
Develop strategies to navigate organizational change with intention and clarity — balancing stakeholder needs while authentically expressing and communicating your Personal Brand.
Develop an Action Plan for effectively communicating and promoting your personal brand.
What people are saying:
– Your presentation was relevant, thought-provoking, and filled with useful materials. This was a new topic for many of our participants, and you helped them to see the value of developing their personal brands. You provided strong information along with the motivation to act on it – a great combination in a speaker. We will definitely invite you back next year!
– I wanted to let you know your Personal Brand session was absolutely inspiring, and I could not have taken enough notes. As someone who just graduated and found themselves in a not-so-perfect job, you have truly encouraged me to define my personal brand and go after what I am truly passionate about. Thank you so much!
Jennifer McClure helps leaders shape what’s next at work — with influence, courage, and a deep belief in human potential.
Contact Jennifer to schedule an event or to discuss how your leaders can learn to navigate change, build influence, and shape what’s next at work.