This logo is not your brand, nor is it your identity. Logo design, identity design and branding all have unique roles, that combined, form a perceived image for your business. Your logo is the introduction to your company. It is the first impression a customer has to your brand. From that first impression, they form opinions and a brand personality starts to emerge. How distinctive that design is promotes your reputation and a brand is built.
Adobe Illustrator, PDF and EPS are all vector and should scale infinitely. AI, PDF and EPS files are compatible when placed in a large number of programs and great for use with printed elements due to its high quality.
The JPG and PNG are both high resolution raster images. Although these formats cannot be scaled to a desired size like that of an EPS, JPGs and PNGs are great and preferred for internet use. Due to their smaller file size, they load faster on the web and still look ‘sharp’ to the eye when viewed on a computer monitor. These files are at a higher resolution so you are able to downsize as needed.
Logo
Horizontal Color Logo – AI
Horizontal Color Logo – EPS
Horizontal Color Logo – PDF
Horizontal Color Logo – JPG
Horizontal Color Logo – PNG
Horizontal Black Logo – AI
Horizontal Black Logo – EPS
Horizontal Black Logo – PDF
Horizontal Black Logo – JPG
Horizontal Black Logo – PNG
Stacked Color Logo – AI
Stacked Color Logo – EPS
Stacked Color Logo – PDF
Stacked Color Logo – JPG
Stacked Color Logo – PNG
Stacked Black Logo – AI
Stacked Black Logo – EPS
Stacked Black Logo – PDF
Stacked Black Logo – JPG
Stacked Black Logo – PNG
Badge Icon Color – AI
Badge Icon Color – EPS
Badge Icon Color – PDF
Badge Icon Color – JPG
Badge Icon Color – PNG
Badge Icon Black – AI
Badge Icon Black – EPS
Badge Icon Black – PDF
Badge Icon Black – JPG
Badge Icon Black – PNG
Colors
HSB – H:209 S:84 B:30
RGB – R:12 G:45 B:76
LAB – L:17 A:-2 B:-23
CMYK – C:100 M:82 Y:43 K:41
WEB – #0C2D4C
HSB – H:214 S:75 B:68
RGB – R:44 G:101 B:174
LAB – L:42 A:1 B:-45
CMYK – C:87 M:62 Y:1 K:0
WEB – #2c65ae
HSB – H:190 S:74 B:85
RGB – R:57 G:190 B:218
LAB – L:71 A:-30 B:-26
CMYK – C:67 M:2 Y:11 K:0
WEB – #39beda
Typography
Lead Magnet Covers
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