The Consumerization of Work: Recruitment & Employment Branding In A Changing World
Pre-Approved for 1.5 General recertification credit hours toward PHR, SPHR and GPHR recertification.
Summary Of Session:
Social media and digital technologies have forced companies to rethink their approach to motivating and engaging customers. Whether it’s a B2B or B2C environment, corporate executives are using references and referrals to generate leads and build their business. Marketing and sales teams are supporting executive strategies by creating buzz with word-of-mouth marketing strategies.
The best and brightest talent acquisition professionals see the benefits of adapting similar strategies to meet the expectations and needs of technology savvy job seekers and employees. This “consumerization of work” requires employers to consider an ever-widening range of products and services related to social media, communication, collaboration and information sharing in their recruitment and employer branding processes.
- Companies must develop, influence, and execute recruitment and employer branding strategies that assist the organization in meeting its business objectives through the implementation of best practices to attract, recruit and retain the talent needed.
- Organizations must buy and implement “new media” and digital technologies in a manner similar to leading consumer brands to facilitate the development and communication of the organization’s employment brand.
- Human Resources must emulate the organization’s core values and behavioral expectations through the engagement of prospective, current and former employees in online tools and communities.
In this session, Jennifer McClure will define employer branding—the package of functional, economic and psychological benefits provided by employment, and identified with the employing company—and lead the audience through examples of best practices and innovative strategies used by companies to engage with job seekers and employees in similar ways to leading consumer brands.
Workplace Application:
Learn from best practices/innovative strategies used by employers to engage with job seekers and employees in similar ways to leading consumer brands.
Learning Objectives:
- Develop, influence and execute recruitment and employer branding strategies that assist the organization in meeting its business objectives through the implementation of best practices to attract, recruit and retain the talent needed.
- Utilize “new media” and digital technologies in a manner similar to leading consumer brands to facilitate the development and communication of the organization’s employment brand.
- Reinforce the organization’s core values and behavioral expectations through the engagement of prospective, current and former employees in online tools and communities.
Pre-Approved for 1.5 General recertification credit hours toward PHR, SPHR and GPHR recertification.
The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.
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Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of people strategies, leadership development and career growth. Jennifer McClure offers keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact Us to schedule an event or to discuss our strategic consulting and advisory services.
