Today, I had the privilege of speaking about Personal Branding to the 50+ participants in the 2009/2010 class of the Cincinnati USA Regional Chamber's Leadership Development Program for Women – – WE Lead. It was an honor to be able to spend some time with some of Cincinnati's leading women and to talk with them about the importance of having a "personal brand" to better manage their careers and attract business opportunities.
During the presentation, I shared how my own personal brand has evolved over the last few years and is currently "under construction" (see my last post) as I prepare to take this itty bitty world by storm in 2010. Stay tuned…
An embed of the presentation is included below (email subscribers click through to view):
Resources shared with participants:
* Career Distinction: Stand Out by Building Your Brand by William Arruda & Kirsten Dixon
– 360°Reach™ – Personal Brand Assessment (with book purchase)
* Now, Discover Your Strengths by Marcus Buckingham & Donald O. Clifton
– Take Gallup’s StrengthsFinder.com profile online (with code from book purchase)
* Free e-book on Personal Branding by Chris Brogan
Personal Branding was all the rage a couple of years ago, but the
hoopla seems to have faded a bit recently.
While it may be called something different in the future, I think it will always be important to define who you are, what you do, who you do it for and the
value you offer. Doing so helps you to focus your efforts and target opportunities and also allows you to engage your network to assist you in getting what you want.
What do you think about having a Personal Brand? Is it still necessary? Or is the concept so 2000 and late?