Integrating Social Media Into Your Talent Strategy to Achieve Maximum Results

Integrating Social Media Into Your Talent Strategy to Achieve Maximum Results


Session Description:

All over the world, HR and recruiting leaders are using social media to attract, recruit and retain the “right” talent—and develop professionally and grow their own careers—without breaking any rules.

Although HR is often concerned about potential violations of employment law and lost productivity, there are multiple examples of strong and robust companies who use social media to positively impact the human capital strategies within their organizations. And organizations of all sizes and industries are using social media to address traditional HR programs such as goals management, career development and succession planning.

In this in-depth session, Jennifer McClure will showcase examples of how LinkedIn,Twitter and Facebook provide effective avenues for recruiting, employment branding, employee communications and professional development. This session will also highlight emerging social platforms—from Pinterest to Tumblr to Vine—that offer vast opportunities for human resources and talent acquisition leaders to connect with and learn from top talent in new ways.

Jennifer McClure will help you consider the appropriate digital tools for your organization and will help you understand where to focus your primary and secondary social media efforts. She’ll explore the successful methods that groundbreaking companies have incorporated into their human capital management strategies and will also highlight best practices in the areas of employee engagement, employer branding, online learning and personal branding.

The challenge for HR is not to master social media. The challenge is to determine where to start and how to tie those activities back to overall business strategies. Around the globe, human resources departments are successfully mastering the new digital landscape. If they can do it, you can do it, too.

Workplace Application:

Understand the current landscape of social tools and how to make the business case for identifying, developing and implementing a strong social media program to meet core business objective.

Learning Objectives:

  1. Contribute to the development of the organization’s strategic plan by identifying the capabilities necessary to ensure that short and long-term business goals and objectives are achieved.
  2. Develop the framework and establish criteria for hiring, retaining and promoting leaders and high potentials through emerging and established social networking sites.
  3. Develop, implement and evaluate effective cloud-based tools that impact the succession planning process through the use of metrics to ensure retention of high potential leaders and maximum value for the business.

Sample Events:

  • Corporate workshops
  • Numerous local, state and national conferences – Approved for 1.25, 2 and 4 General HRCI Credits


Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of people strategies, leadership development and career growth. Jennifer McClure offers keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact Us to schedule an event or to discuss our strategic consulting and advisory services.