Defining and Communicating Your Personal Brand For Career Growth

Defining and Communicating Your Personal Brand For Career Growth

This program has been pre-approved for 1.5 General recertification credit hours toward PHR, SPHR and GPHR recertification.

Program Description

The concept of personal branding may seem like a catchphrase being thrown around by authors and self help gurus; however, the concept isn’t new. You already have a personal brand, whether you know it or not.

Your personal brand is bigger than reputation. It’s a formal or informal trademark that is created around your name and your career and a value proposition that helps companies evaluate whether or not to recruit, hire, develop and retain you.

And it matters.

Your personal brand is an important aspect of your career and impacts everything from future career aspirations to your existing compensation opportunities. Once you understand what drives you, as well as the qualities and skill-sets that are unique to you, you can effectively manage your brand and communicate your best attributes to the constituencies that matter within your organization. Additionally, you can position yourself to create opportunities where you grow within your industry and expand your career.

Learning Objectives:

  1. Understanding what is included in a personal brand, and what isn’t, and why it matters.
  2. How personal branding relates to managing your career.
  3. How to develop your own personal brand statement.
  4. Incorporating your “whole self” into your personal brand to create opportunities.
  5. The most powerful word related to your personal brand.
  6. Tips for communicating and promoting your personal brand.

Pre-approved for 1.5 General recertification credit hours toward PHR, SPHR and GPHR recertification.

HRCI Approved For Credit Seal

The use of this seal is not an endorsement by the HR Certification Institute of the quality of the program. It means that this program has met the HR Certification Institute’s criteria to be pre-approved for recertification credit.

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Unbridled Talent LLC is a consulting and advisory firm providing services to clients in the areas of people strategies, leadership development and career growth. Jennifer McClure offers keynotes, workshops and training that inspire and teach business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people. Contact Us to schedule an event or to discuss our strategic consulting and advisory services.