Last week, I once again had the privilege of speaking to a group of over 50 women who have been selected for the Cincinnati USA Regional Chamber’s WE Lead Program. This was the 3rd year in a row that I’ve had the opportunity to share with the participants in this 10 month leadership development program about the importance of Personal Branding in today’s competitive employment environment.
It’s always a pleasure to spend time with highly talented women with such high potential and I really enjoy the conversation and feedback that happens as a result!
In my “Personal Branding for Career Success” session, the participants are initially asked to write a few words or statements describing what they believe their Personal Brand is today, as well as what they’d like for it to be (assuming that is different). Then, we work as a group to get that message into a a succinct Personal Brand Statement for each individual that they can utilize as a base for building a strong online presence, focusing their career activities and even prioritizing and identifying ways to get noticed within and outside of work.
I’ve included the presentation deck from last week’s presentation below.