Best Practices In Recruiting With Social Media [Slideshare]

This Fall, I’ve had the pleasure of attending and speaking at five State SHRM Conferences (Illinois, Florida, Indiana, Colorado & Minnesota) about the topic “Using Social Media for HR & Recruiting” – and I’ve enjoyed every minute of it! I’m so excited to see continued and growing interest and enthusiasm from human resources & recruiting pros around learning more about how to utilize social media as part of their day-to-day activites.

To address that growing interest, a couple of the conferences I’ve attended – Illinois & Colorado – scheduled a full day of social media related sessions with presenters covering the topic from a variety of angles (including HR, recruiting, legal, usage by unions, etc.).

Last week, I spoke a the Minnesota SHRM Conference, and they included two day’s worth of social media offerings! On Day 1, I presented two sessions – “Using Social Media in HR: Attract, Recruit, Retain” and “Best Practices In Recruiting With Social Media” and my friend and favorite @MNHeadhunterPaul DeBettignies – took over on Day 2, covering “Rocking LinkedIn: Profiles, Connections, Sourcing & Recruiting” and “Social Media for Recruiting: Let’s Get Doing”.

I thought I’d share my slide deck for the “Best Practices In Recruiting With Social Media” session in an effort to highlight some of the Minnesota employers (plus a few others) whom I believe are doing some cool and interesting things with their use of social media for recruiting and employment branding.

Highlighted Companies:

Careers Site:
Best Buy
UnitedHealth Group
The Nerdery

Facebook:
General Mills Careers
The Nerdery

YouTube:
UnitedHealth Group
Mayo Clinic

Blog:
Daxko Nation
EMC Corporation Community
Lisa Rosendahl blog (one of my favorite Minnesota HR pros)

Twitter:
General Mills

LinkedIn:
Deluxe Corporation Company Profile
Sodexo Careers Group

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The companies listed above are just a few of the ones that I often highlight in many of my presentations.

What other companies would you suggest that are really innovative in utilizing social media with their HR, recruiting and/or employment branding efforts? Share some examples with us in the comments section!

President & Chief Talent Strategist

Jennifer McClure is a Keynote Speaker, Talent Strategies Expert and Executive Coach who works with clients and companies in the areas of leadership development, communication and talent strategy. Jennifer McClure offers keynotes, workshops and training that inspire and empower business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people.

Please note: I reserve the right to delete comments that are offensive or off-topic.

3 thoughts on “Best Practices In Recruiting With Social Media [Slideshare]

  1. This is something most companies don’t seem to understand. Social media is the perfect opportunity to really relate to your audience yet most company profiles feel cold and uninviting. Hopefully this continues to change in the future. If it does maybe we’ll see sites like Facebook allow for even more customization when it comes to company pages.

    • Thanks for sharing a comment Phillip!

      I agree that many companies have a great opportunity to create engaging and informative company profiles, etc. online. The good news is that I come many companies and recruiters who are interested in upping their game – and a few that are doing so. And whether it’s Facebook, Google+ or other social networks, they’ll have to continue to evolve. To me, that’s what is interesting about using social media in recruiting and employment branding. The game is constantly changing!

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