Social Recruiting On The Rise In 2011

Results from the 2011 Social Recruiting Survey conducted by Jobvite indicate that the use of social media and social networks for recruiting continues to increase among employers and their efforts are paying off! Almost 2/3 of respondents indicated that they have successfully hired a candidate via their social recruiting efforts within the last year.

The Jobvite survey includes responses from over 800 employers in the US, and now in it’s 3rd year, provides a good benchmark for social recruiting growth.

The survey also indicates that many employers are expanding their use of social networks for recruiting beyond LinkedIn, with 64% of employers indicating that they use two or more social networks for recruiting in 2011.


The survey results reveal that a majority of employers expect to increase hiring over the next 12 months and 77% expect increased competition for talent as the economy heats up. As a result, many are increasing their budgets for recruiting via social media in 2011.

To view more information from the Jobvite 2011 Social Recruiting Survey, download a free copy of the 21 page report HERE.

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The folks at Jobvite also incorporated the results from the 2011 Social Recruiting Survey, their 2010 Job Seeker Nation Survey and the Jobvite Index (featuring data from Jobvite customers) into a cool Infographic showing The State of Social Recruiting 2011.

President & Chief Talent Strategist

Jennifer McClure is a Keynote Speaker, Talent Strategies Expert and Executive Coach who works with clients and companies in the areas of leadership development, communication and talent strategy. Jennifer McClure offers keynotes, workshops and training that inspire and empower business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people.

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2 thoughts on “Social Recruiting On The Rise In 2011

  1. Thanks for sharing this research! I do believe that it’s critical for the recruiter to know which social network is the best one to find the best type of candidate for their business. At the same time, the candidate needs to identify which network the potential employer has a strong presence on. For instance, you may not find many tech people on Facebook as you would on Twitter. If the job seeker wants a tech job, but doesn’t appear to have much of a Twitter presence, they may not be seeing all of the opportunities that they’re qualified for.

    • Great points Jason! Whether using social networks for recruiting – or for job search- it’s important to do research and target your approach as much as possible. I hear from employers often that “the people we’re trying to recruit aren’t on social networks”. They are – it’s just a matter of identifying where they hang out and communicating effectively. It’s not enough to just create a Facebook page or Twitter account and send out messages!

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