The Revolution Continues… Social Media Is Not a Fad

The original Social Media Revolution video from July 2009 was quite “revolutionary” and has been viewed over 1.8 million times. I’ve personally seen it about 10,000 times at the beginning of various presentations on social media and the background music is on a continuous loop in my brain. But it’s full of amazing and interesting information, and thankfully has finally been updated with new stats and figures.

If you’re still of the mindset that you can wait for this stuff to blow over, maybe this new video will cause you to think again…

Email subscribers click here to see to view the video.)

Some interesting stats from the video include:

  • Facebook now tops Google for weekly traffic in the U.S.
  • 80% of companies use social media for recruitment
  • YouTube is the 2nd largest search engine in the world
  • Wikipedia has over 15 million articles
  • There are over 200 million blogs
  • 25% of search results for the world’s Top 20 largest brands are links to user generated content
  • 78% of consumers trust Peer recommendations – only 14% trust advertisements

The current and future implications that social media has on your Talent Attraction methods, Recruiting processes and Employee Development systems are huge.

Are you ready?

President & Chief Talent Strategist

Jennifer McClure is a Keynote Speaker, Talent Strategies Expert and Executive Coach who works with clients and companies in the areas of leadership development, communication and talent strategy. Jennifer McClure offers keynotes, workshops and training that inspire and empower business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people.

Please note: I reserve the right to delete comments that are offensive or off-topic.

7 thoughts on “The Revolution Continues… Social Media Is Not a Fad

  1. Some of the stats are the same but some great updates. The 2 most interesting stats/info to me are:
    1. The ROI of Social Media is
    That your business will still exist in 5 years
    2. The fastest growing segment on Facebook is females age 55 – 65

  2. Great update…it is a subtle reminder of the ‘new normal’!

    The stat’s that I remind our clients of all the time:

    “25% of search results for the worlds Top 20 largest brands are links to user-generated content. 34% of bloggers post opinions about products & brands

    Do you like what they are saying about your brand?

    You Better!”

    Mike Sipple Jr.
    Centennial, Inc.

  3. Jennifer – Thanks for the reminder. It boggles my mind that people feel this is going to “disappear” or hopefully disappear because they don’t want to take the time to get to know what Social Media can do for them personally and professionally.

    I hope the people, and companies, realize that if they continue to isolate themselves from these forums, that they will no longer be relevant sooner than later.

    Keep pressing the boundaries !! Have a great time at #HRevolution.

  4. @Ben – The prior video was definitely due for some updates – even though it’s been less than a year. It’s amazing how fast the use of some of the tools have grown in that period of time!

    @Omowale – You’ve got a point. Some of the statistics given are certainly presented out of context. For example – 80% of companies use social media for recruitment. That’s likely the results from one particular survey, because we know 80% of companies are even allowing their employees to utilize social media at work, let alone maximize it for recruiting.

    @Mike – Companies definitely need to be taking into account what’s being said about them and their products online – and begin to participate in the discussion. I’m glad to see that you/Centennial, Inc. are using the internets to continue to build a great brand!

    @Steve – We’re definitely going to miss you at HRevolution this weekend! But thanks to social media (Twitter, etc.), you’ll not be able to stay away from us. 🙂

  5. I’m with you, Jennifer – I think I’ve probably seen this video close to 10,000 times. But it’s still impressive! Thanks for posting it!

    Your new site looks great!

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