Personal Branding and Women Leaders

Today, I had the privilege of speaking about Personal Branding to the 50+ participants in the 2009/2010 class of the Cincinnati USA Regional Chamber's Leadership Development Program for Women – – WE Lead. It was an honor to be able to spend some time with some of Cincinnati's leading women and to talk with them about the importance of having a "personal brand" to better manage their careers and attract business opportunities. 

During the presentation, I shared how my own personal brand has evolved over the last few years and is currently "under construction" (see my last post) as I prepare to take this itty bitty world by storm in 2010. Stay tuned…

An embed of the presentation is included below (email subscribers click through to view):

Resources shared with participants:

10 Steps to Uncovering and Building Your Authentic Personal Brand by Meg Guiseppi


* Career Distinction: Stand Out by Building Your Brand by William Arruda & Kirsten Dixon

    – Free downloadable workbook

    – 360°Reach™ – Personal Brand Assessment (with book purchase)

* Now, Discover Your Strengths by Marcus Buckingham & Donald O. Clifton

    – Take Gallup’s profile online (with code from book purchase)


* Free e-book on Personal Branding by Chris Brogan


* What’s The Value of your Personal Brand Quiz

* Online Identity Calculator

Recommended Blogs:

* Personal Branding Blog

* Executive Career Brand

Google Alerts:



Personal Branding was all the rage a couple of years ago, but the
hoopla seems to have faded a bit recently.

While it may be called something different in the future, I think it will always be important to define who you are, what you do, who you do it for and the
value you offer. Doing so helps you to focus your efforts and target opportunities and also allows you to engage your network to assist you in getting what you want.

What do you think about having a Personal Brand? Is it still necessary? Or is the concept so 2000 and late?

President & Chief Talent Strategist

Jennifer McClure is a Keynote Speaker, Talent Strategies Expert and Executive Coach who works with clients and companies in the areas of leadership development, communication and talent strategy. Jennifer McClure offers keynotes, workshops and training that inspire and empower business leaders to be more effective in their careers and as leaders of their organization’s most valuable resource – people.

Please note: I reserve the right to delete comments that are offensive or off-topic.

4 thoughts on “Personal Branding and Women Leaders

  1. Even though I don’t fall into the “Professional woman” category – I know one of the best and that is Jennifer McClure !! I have seen her grow and develop a sustainable personal brand.
    A personal brand is essential in today’s business climate. We need to encourage those who truly wish to lead and change the world around us to engage in this and become the brand that is lurking inside.
    I know it’s worked for me as well and would like to be connected with those who share this direction as well. Think of what business would look like if we did !!

  2. Buzz words and trendy terms come and go. Yet the underlying meaning and behind the personal brand is important. To know what I as individual represent, how I choose to project it and the context (or perception) in which I interact with companies or individuals; these are all aspects that people should to be aware of.
    Another bunch of good and tasty thoughts!
    Twitter: @BenjaminMcCall

  3. Hey Jennifer,
    I’m so flattered that you recommended my Executive Career Brand blog and my “How to” personal branding post at the WE Lead program. It’s a thrill to be included among such talent in the branding sphere.
    I think personal branding will always be with us because it’s so critical for differentiating each of us in job search, business development, and personal development. But it may go by a name other than “personal branding” in the future, who knows.
    Thanks for your support here and on Twitter.

  4. @Steve – Thanks so much for your kind comment! And I like that statement – “become the brand that is lurking inside”!
    @Ben – Right on. You get it!
    @Meg – I really enjoy your blog and find the posts on Personal Branding to be really helpful for executives and others alike. Keep up the good work!

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